Text / Jiao Yunjie proofreading / Li Junhui team
"Wait for 13, say 13 fragrance".
It is said that this is a sentence circulated in the year of the iPhone12 conference.
At present, Apple iPhone13 has not disappointed too many people, especially the price.
At 1:00 a.m. on September 15, 2021, the long-awaited iPhone 13 series new products arrived as scheduled. Apple held the annual new mobile phone product launch conference, which lifted the mystery of the new iPhone 13 series.
According to the iPhone’s new product release strategy, every new product with a single number can generally be considered as an iterative or improved version of the previous series, and the new iPhone 13 series is no exception.
The product series released at this conference is consistent with the previous year. The mobile phones are divided into small cups iPhone13mini , medium cups iPhone13 , large cups of iPhone13Pro and super large cups of iPhone13ProMax.
Although it seems that there are not many bright spots in the overall improvement, but this time the price still gave users a lot of surprises. This year's iPhone 13 price is 800 yuan lower than the previous year's iPhone. At the same time, the iPhone is no longer stingy about space, starting at 128GB, with up to 1TB of space.
Then,As the representative of high-end smartphones, iPhone13ProMax, compared with the domestic smartphones vivoX70Pro+ and Huawei ro
Hardware configuration: The three mobile phones have their own advantages and disadvantages for taking pictures. The iPhone13ProMax processor has the strongest performance
processor, iPhone13ProMax is equipped with self-developed A15 processor, vivoX70Pro5span is equipped with Snapdragon 888 + processor, Huawei ro is equipped with Kirin 9000 processor.
Among them, A15 uses 5nmN5P process, X65 5G baseband, GPU is 40% higher than the previous generation, and Antutu runs 620,000 points. The 888+ processor still uses the 5nm process, the architecture is the same as the Snapdragon 888, the main frequency of the X1 core is increased from 2.84GHz to 2.95GHz, the baseband is increased from X60 to X65, and the Antutu score is 820,000. Kirin 9000 adopts 5nm process, large core adopts A77 architecture, integrates 15.3 billion transistors, and Antutu has a score of 690,000.
It can be seen that although the A15 processor has the lowest score, it is undoubtedly the ceiling performance in terms of performance.
In terms of rear camera, the iPhone13ProMax uses a rear three-camera design, and the vivoX70Pro+ and Huawei ro use a rear four-camera solution.
In terms of specific pixels, the iPhone13ProMax uses a "12 million pixel wide angle + 12 million pixel ultra wide angle + 12 million pixel telephoto" rear three-camera combination. You can see that the iPhone is as dedicated as ever,Android's pixels have all increased to 100 million, and Apple is still using 12 million cameras. The main camera is 1.9 micron pixels and f/1.5 aperture. Optical image stabilization that supports displacement sensors is adopted. The ultra-wide-angle adopts an aperture of f/1.8 and supports 2cm macro shooting. The telephoto supports 3x optical zoom, and the overall 6x optical zoom and 9x zoom can be achieved. At the same time, the 3 cameras all support night scene mode, which provides more shooting patterns.
vivoX70Pro+ uses "50 million pixels Samsung GN1 main camera + 48 million pixels IMX598 ultra wide angle + 12 million pixels IMX663 portrait + 8 million pixels periscope telephoto" rear four-camera match. The bottom of the main camera is larger, 1/1.33, and the amount of light is more. The main camera still uses Zeiss T* coating. At the same time, it is equipped with AI anti-glare algorithm and RAWHDR3.0 algorithm, which can effectively remove glare. The ultra-wide-angle is equipped with a micro-head anti-shake, and the ultra-wide-angle hardware has basically reached the standard of the main camera. OIS optical anti-shake is added to other lenses, and the micro-pan-tilt still supports 5-axis VIS video anti-shake, and the motion scene is clearer. In addition, the telephoto supports 5x optical zoom and 60x super zoom.
Huawei ro uses a "50 million pixel main camera + 40 million pixel primary color lens + 13 million pixel ultra-wide-angle lens + 64 million pixel periscope telephoto lens" rear four-camera design. The main camera supports OIS+AIS optical image stabilization, and the wide-angle supports 120° field of view shooting. Macro supports 2.5cm shooting, and telephoto supports 3.5x optical zoom. The XD Fusion Pro of the Huawei P40 series has been inherited and strengthened from the Huawei P50 series. Huawei ro uses 2000 colors for color adjustment, which finely covers most of the P3 wide color gamut. Huawei ro also uses a dual camera unit, which allows multiple cameras to work together.
In terms of front camera, iPhone13ProMax, vivoX70Pro+ and Huawei ro all use front single-camera design.
where,The iPhone13ProMax uses a front 12-megapixel camera, the vivoX70Pro+ uses a front 32-megapixel main camera, and the Huawei ro uses a 13-megapixel front camera. In comparison, the vivoX70Pro+’s front camera is even better.
Appearance design: all three phones support 120Hz high refresh, iPhone13ProMax still uses Liu Haiping
According to incomplete statistics, in the first half of 2021, including Samsung, , Xiaomi, and vivo6OPPO The major smart phone brands, etc., released a total of 54 new mobile phones, most of which are designed with perforated screens or water drop screens.
It should be said that on the one hand, the notch design has become the most recognizable design of the iPhone. On the other hand, the notch design of domestic mobile phones has also gone from overheating to cold.
For the market, a healthy and healthy competition order is not about imitating each other, but having its own characteristics.
In terms of appearance, iPhone13ProMax still uses the notch design as always, the only change is that the area of the notch has been reduced. The front of iPhone13ProMax uses a 6.7-inch XDR bangs straight screen. The screen supports 10-120Hz adaptive refresh rate, and the peak brightness is 1000nits. At the same time, the front screen has also added a super-ceramic panel, which has stronger anti-fall ability. The back design is basically unchanged from the previous generation, and a far peak blue color scheme has been added to the color scheme.
vivoX70Pro+ uses a 6.78-inch OLED curved perforated screen on the front, and the perforated position is located at the top center of the screen. The screen resolution is 2K+, and the material is Samsung’s latest E5 material.The refresh rate supports LTPO1-120Hz adaptive refresh rate. The back cover is made of plain leather. Different from vivoX70Pro , the vivoX70Pro+ camera adopts a square design. The cameras on the left are arranged in an L shape, and the logo dedicated to vivoX70Pro+ and the certification mark of Zeiss are on the right.
Huawei ro uses a 6.6-inch OLED perforated curved screen on the front. The punching position is at the center of the top of the screen. The screen supports 120Hz refresh rate, P3 wide color gamut, 1440HzPWM dimming. The phone supports IP68 dustproof and waterproof. The back camera consists of two large rings arranged longitudinally. Huawei officially called the arrangement as the Vientiane double-ring design. There are 3 cameras inside the camera ring on the top, one camera on the bottom, and the back cover of the phone is made of glass.
In terms of weight, iPhone13ProMax weighs 238g, vivoX70Pro+ weighs 209g, and Huawei ro weighs 195g.
It should be said that in terms of weight, iPhone13ProMax has the worst weight control, and Huawei ro has the best weight.
Pricing strategy: Both are high-end products. The price of iPhone13ProMax is over 10,000 yuan. Huawei and vivo are set at the 7000 yuan gear. , The battery capacity of Huawei
ro is 4360mAh.
Surprisingly, the battery capacity of iPhone13Pro has finally kept up with the pace of Android phones, and battery life can also be better guaranteed.
For charging, iPhone13ProMax still supports 18w fast charging, but you need to buy a charging head by yourself. vivoX70Pro+ supports 55w wired fast charging and 50w wireless fast charging, Huawei ro supports 66w wired fast charging, the other two are the mainstream fast charging standards of current flagship phones, and can be fully charged in half an hour.
storage, iPhone13ProMax has 128GB, 256GB, 512GB and 1TB four storage options. vivoX70Pro+ has three storage combinations of "8GB+256GB" and "12GB+256/512GB", and Huawei ro has four storage specifications of "8GB+128/256GB" and "8/12GB+512GB". Storage iPhone13ProMax and Huawei ro can choose to store more.
In terms of pricing, the body storage is also the 128GB version, the iPhone13ProMax is priced at 8999 yuan, the Huawei ro is priced at 5988 yuan, and the body storage is also 256GB. The iPhone13ProMax is priced at 9799 yuan, and the vivoX70Pro+ is priced at 5499 yuan. The Huawei ro is priced at 6488 yuan.
As you can see, "expensive" is still the most distinctive label on the new iPhone series.
However, the iPhone13ProMax is positioned as a luxury flagship. Although the price is high, the brand influence is still great, and the fruit fans should still be hard to resist the appeal of the iPhone13 series.
In addition, with the official release and sale of the new iPhone13 series, many e-commerce platforms, including JD.com, Tmall, and Pinduoduo, all use "grab iPhone" as a gimmick to engage in activities.
However, some platforms engage in rush-buying in the name of delivery service, which is quite a bit of deceiving user traffic, and most users basically can't grab it.
(Li Junhui, a special researcher of the Intellectual Property Research Center of China University of Political Science and Law, has been concerned about and related policy, legal and regulatory issues for a long time.)
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