name is the most commonly used business card and advertisement for enterprises!
A name that is loud, nice, and even auspicious will help merchants open up sales for their products, thus creating a " brand effect ". When a product is launched in a shopping mall or store, it must be marked as a product of a certain company in a certain place. If the product is good but the name is not good, it will naturally affect people's desire to buy.
The company name consists of the following parts: trade name (or trade name, the same below) + industry or business characteristics + organizational form. The name of an enterprise shall be preceded by the name of the administrative division of the province (including autonomous regions and municipalities directly under the Central Government, the same below) or city (including prefectures, the same below) or county (including municipal districts, the same below) where the enterprise is located.
Article 6 of the " Enterprise Name Registration Management Regulations " stipulates that an enterprise is only allowed to use one name, which must not be the same or similar to the name of a registered enterprise in the same industry within the jurisdiction of the registration authority. If there are indeed special needs, the enterprise may use a subordinate name within the prescribed scope with the approval of the registration authority at or above the provincial level.
What should we pay attention to when choosing a company name?
1. Pay attention to the meaning.
The meaning of a company name should be better. You can consider using auspicious characters in your name, and cleverly use the characters such as harmony, peace, fortune, wealth, longevity, happiness, wealth, auspiciousness, support, and congruence. You can also continue the metaphorical connotation. In the long history of traditional culture, mascots and auspicious things , auspicious words, embodying the ethical emotions, aesthetic taste and religious feelings of the Chinese people.
2. Naming with industry words
When naming a company, choosing industry words can better show the professionalism of the company and make it easier for consumers to trust.
Industry words are generally divided into two types. One is the commonly used words in certain occupations, such as pharmaceutical companies, which like to use the words "ji, medicine, hall, room" and other words to name their names; the other is the industry five-element attribute words, For example: a transportation company, it is suitable for industries with the five elements of water to name it with words to help the company's development.
3. Use the company concept to name it
When establishing a company, entrepreneurs have certain assumptions about their company. For example: the name "Centrino" means that the company can be famous all over the world, prosperous, and have pursuits. This makes the company's name resounding and impressive, which highlights its connotation. Naming the company based on the company's philosophy and expectations for the company can give people a firm belief and develop in that direction. The name chosen in this way is meaningful.
4. Store names with consumer characteristics
must not be vague. They must not only be easy to understand and catchy, but more importantly, they must reflect the consumer characteristics of the store, including business items, business style, etc.
For example, the name of a lighting store should let customers know that you sell lamps as soon as they see the store name. If you choose a hero lamp, it will not be as effective as a brilliant lamp or a bright lamp, because both brilliance and brightness are easy for customers to associate with the lamp. Lenovo, but not necessarily heroes! Therefore, the name of the store must be combined with the items it operates and the consumer groups it faces, and cannot be called casually.
5, consistent with name and reality
The name of the store should be consistent with the business strength. Nowadays, many bosses are a bit too domineering in their store names, and some are even exaggerated, such as XX No. 1 store, XX authentic store, etc. , making customers feel a bit vain. In addition, the store name must be considered based on the actual situation of the local consumer market, such as competitive environment, spending power and other factors.
6. Adapt to local customs
When choosing a store name, you must carefully understand and fully consider the local history, geography, customs and other factors. Otherwise, if your name is slightly careless, it will not only fail to stimulate customer demand, but will also produce negative effects. Influence. I remember that someone once opened a restaurant and named it Wei Zhong Wei Pork Fresh Buns. As a result, the business was sluggish. The reason was that he did not know that there were a large number of Hui residents nearby, and many Hui residents did not like to eat pork, so the business was affected. Therefore, to choose a good store name, you must carefully weigh the local customs and customs factors.
7. Avoid similarities
Due to the limited cultural level of many store owners in the industry, many followers have been created. Not only do they follow the trend in business, but if they see others opening a hotpot restaurant to make money, they will immediately open a hotpot restaurant. In terms of store names, they often imitate others, and some even directly steal other people's store names. Many store names on the street tend to be the same and similar to each other! Take the barber shop as an example: if others name it Charming Hair Salon, he will call it Beautiful Hair Salon. Therefore, the store name must have its own unique personality and connotation in order to effectively attract customers' attention.
8. Pay attention to avoid serious word combinations
Pay attention to avoid some serious and strange words in company names, which are not suitable for use, such as "Yao Yaoling" which represents the police phone number 110, etc. Moreover, rare and sensitive words can easily cause customers to have a bad impression of the company.
