brand tonality is always the first step for consumers from cognition to choosing a company and its products, and the so-called brand tonality is actually a company’s long-term stable and unified style, which must be distinguished from others The style of any brand can be quickly and accurately recognized and recognized by consumers.
sounds like going around, even a bit metaphysical, but it cannot be denied that the role of brand tonality in a company is far greater than you think. This principle applies everywhere, and the automotive industry is no exception. . However, in the case of SAIC Maxus, this theory seems to be less effective.
Because every time I ask what kind of car company SAIC Maxus is, I always feel a little bit in my heart. I can’t say the answer quickly and well for a while, and then open Baidu Encyclopedia, you will get this One answer: SAIC Maxus was established in 2011. Its products include "SAIC MAXUS" brand MPVs, SUVs, RVs, wide-body minibuses, pickup trucks and other product portfolios and various light and medium-sized "SAIC Yuejin" brands. Trucks and various special modified vehicles.
product line is very long, passenger car commercial vehicle category is also complete, but if you only discuss in the scope of passenger cars, you will find that SAIC Maxus' brand tone is like a tug of war, pull left, right Pull a little bit, you can't always find a good point of force.
Because you said that its brand image is vague, I do not refute it, because in weekdays, it is indeed a bit small and transparent; you say that its product positioning is clear, I agree, you can pick up a few quality and strength at will Very good models come out.
In this way, SAIC Maxus is indeed a bit twisted, but it doesn’t matter. Sometimes, if your product is durable enough to achieve the ultimate in a certain field, even if the brand recognition level is still small and transparent, consumers will I think of you when I need it most, especially when you need a home MPV or a business MPV.
After all, on the product side, SAIC MAXUS is not afraid at all, especially the luxurious and comfortable mobile business space-SAIC MAXUS G20 PLUS.
Want to become a qualified business MPV,First of all, the appearance design must pass the test, low-key and stable are indispensable, but not too old-fashioned, and the medium-scale is just right.
Then, according to this standard, continue to look down. After the SAIC MAXUS G20 PLUS has upgraded the family-based "intelligence gathering all directions" design language, the huge grille ratio further strengthens the visual impact of the front face, and the overall shape is more Attractive, with the domineering chrome-plated bright strips, G20 PLUS has the interior flavor of a luxury business MPV.
The exterior design has passed the test, which is the first test for SAIC MAXUS G20 PLUS to become a qualified business MPV. The next step is the ride experience created by the details of the interior and space.
As the "MPV that understands the rear-seat experience best", SAIC MAXUS G20 PLUS has devoted a lot of ingenuity to the layout of the vehicle space in order to provide drivers and passengers with a spacious and comfortable experience.
First of all, the length, width and height of SAIC MAXUS G20 PLUS are 5198/1980/1928mm, respectively, and the wheelbase is 3198mm. Among mainstream medium and large MPVs, G20 PLUS is the MPV with the largest wheelbase and the best space. Who choose it to choose?
Not only that, SAIC Maxus MAXUS G20 PLUS also adopts the best ergonomic template design, the rear passenger seat can support forward and backward movement, and the maximum space distance is 1295mm. It is worth mentioning that the second row of G20 PLUS is specially equipped with fully-covered top-level leather design 4D luxury private VIP seats, and is equipped with seat memory, ventilation, heating, multi-directional electric adjustment and leg rests. Function, sit up, the heart that wants to be the boss in your heart will only keep swelling.
However, the boss is not so good. The pay is proportional to the income, and the work is naturally more laborious. Therefore, if you are tired from work, you can also relax in the SAIC MAXUS G20 PLUS car for a while.
SAIC MAXUS and ByteDance, the Internet unicorn, have joined forces to make G20 PLUS the world's first MPV equipped with the "Volcano Car Entertainment" app.This system provides users with a comprehensive entertainment platform after integrating Douyin Short Video, Today’s Toutiao, and Watermelon Video. More than that, the system can also create a personalized smart rear cockpit content ecology based on the area where the vehicle is located and combined with the user's personal preferences. One sentence "Hello, Xiaomai" can easily wake up all functions, and the user experience is very friendly.
In summary, it is not difficult to see from the overall strength of SAIC Maxus MAXUS G20 PLUS, even though SAIC Maxus may occasionally not make people immediately think of it, but once consumers need a family or business MPV, SAIC Maxus Can always appear in the candidate list, which is called professional.
What's more, after more than 9 years of development and accumulation, SAIC MAXUS has now formed a full market coverage product portfolio of 5 vehicle platforms + new energy vehicle business + RV travel platform. At the same time, all products can support C2B big Large-scale personalized intelligent customization mode, which is the biggest reason why its product strength is strong enough to fight. Therefore, if you want to choose a business MPV, SAIC MAXUS G20 PLUS will definitely be a good choice.
Note: The above pictures are from the official brand
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