In the automobile arena at the end of the year, it is undoubtedly the annual meeting of SAIC MAXUS that can simultaneously blast the car circle, media circle, circle of friends and various group chats. That year, SAIC MAXUS opened the prelude to subverting China's customized car manufacturing with its unique C2B secrets. During the ten years since the company's establishment, it has profoundly affected the automotive market in China and the world.
On January 26, SAIC MAXUS held the 2021 marketing business annual meeting with the theme of "Ten Years of Creation, Customizing the Future" through online live broadcast. Ten years of hard work is hard to cool the blood!
In the past 2020, the total annual sales of SAIC Maxus MAXUS reached 147,209 units, a year-on-year increase of 17.16%. The overseas market has also achieved high-quality growth, achieving a total annual overseas sales of 31,887 units, complete vehicles The sales volume increased by 16.92% year-on-year. In particular, it is worth mentioning that up to now, SAIC MAXUS has been exported to 48 countries and regions, with a cumulative overseas sales of nearly 100,000 units, forming five core markets including Australia and New Zealand, the Americas, Europe, ASEAN, and the Middle East. Among them, Europe , Australia and New Zealand, and the Americas are all "10,000-unit markets" with cumulative sales exceeding 10,000. Of course, this has nothing to do with the quality of SAIC MAXUS's car manufacturing and the industry-leading C2B car manufacturing model. We often say: Looking at the past now, everything is very beautiful, everything seems impeccable, and everything makes us complacent. However, SAIC MAXUS has never had such a character, and they will use the fastest speed to turn over past results.
During the live broadcast of the conference, SAIC Maxus General Manager Wang Rui analyzed in detail the achievements and shortcomings of SAIC Maxus MAXUS in the past year, ranging from spare parts reserves and logistics information online, to product quality, sales channels, and marketing. The contents of the announcement were all in detail. Such a bold analysis of the shortcomings of one's own company is indeed rare in the annual meetings of other companies.
In fact, SAIC MAXUS's performance is still very good. From the first C2B model in the industry in 2015, it will grow into a "Chinese car customization expert" in 2020. SAIC MAXUS's C2B business model has matured through practice.At present, SAIC MAXUS has formed a full-field product matrix covering MPV, SUV, RV, light passenger, pickup, new energy and other market segments. All products can support C2B large-scale personalized intelligent customization mode. Through the matching platform "Spider Smart Selection", users can "select" a Dream Car in 3 minutes, complete the customization online, and the new car will arrive home within 28 days.
Wang Rui has a very clear understanding of the future. In 2021, SAIC MAXUS will launch a new pickup truck model to strengthen the image of international benchmark high-quality and epoch-making pickup trucks and establish an industry leader; at the same time, The first MPV product based on MIFA, a new generation of intelligent extension architecture, will also be unveiled during the year. It will set a benchmark for technological innovation in the automotive industry with its flagship strength. In 2021, SAIC Maxus MAXUS will also launch new G20 PLUS models, upgraded G50 PLUS, new D60, new D90 Pro, new T70, modified minibus, new energy and other new products, with a renewal and upgrade of the entire range. Comprehensively enhance the comprehensive hard power of major market segments; in addition, SAIC Maxus MAXUS will continue to adhere to the direction of professional operation, and achieve further intensive cultivation while increasing the scale of the network, so as to achieve full coverage of mainstream blank business districts and head district and county markets At the same time, it innovated and opened a pilot store for supermarkets; finally, as the first car company to introduce the C2B intelligent customization model to the automotive industry and initiate digital transformation. With the gradual deepening of digital transformation, it is proposed that the company should achieve the goal of "digitalization of the entire business chain", realize the full integration of the company's data and information flow, and fully face the new next decade.
For SAIC MAXUS, which has gone through the past ten years, it has already achieved the connection with all aspects of users. In the new ten years, can it increase sales to a higher level with the blessing of intelligence and digitalization? It is believed that Maxus Maxus will have the answer in mind soon, and SAIC Maxus has a long way to go to ensure sales of 226,000 vehicles in 2021 and challenge the annual sales target of 250,000 vehicles.
text: Tiga Takeshi Kinjo
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