A few years ago, the hardest fighting in the car circle must be the compact car market, with various products emerging in endlessly. But after a few years, there are still only a few products that can make the last laugh. Most models chose to sink, whether it is a joint venture or domestically produced. Of course, in the field of luxury cars, competition is also fierce. The first-line luxury BBA dominates strongly, and the second-line luxury brands firmly occupy the market with huge discounts. So, what about our protagonist today-the unpopular and luxurious Infiniti QX50?
Appearance: more advanced
family-style wave pattern in the net, the interstellar headlight design brings strong recognition. The side emphasizes the sporty attributes. Two tough waistlines run through the body, which is full of dynamics. The well-designed meniscus-shaped D-pillar and the tail design that echoes the front of the car show off Infiniti's design intentions. Of course, this is not a compliment to Infiniti. As a model of a luxury brand, it should have such a design language. In this powerful luxury car world, if you can't come up with a more advanced design concept, you are embarrassed to call yourself a luxury brand, let alone for a second-tier luxury brand like Infiniti. When the sense of luxury and brand accumulation can't directly compete with BBA, outstanding design ideas may be a good way to attract consumers' attention.
Interior: Ward Top Ten
As a high-end brand above Nissan, the interior of Infiniti QX50 also perfectly inherits the mantle of Nissan. In terms of design, it's not pretty. But in terms of craftsmanship and material selection, Infiniti QX50 can be said to do my part. Most of the leather interiors in the car are sewn by hand, and the material of the roof is suede. Therefore, it is not surprising that this set of interiors can get the top ten interiors of Ward in 2018. For the consistently weak technology configuration, QX50 did not let us down. The HUD head-up display is connected with the three large screens in the car to form a four-screen car-machine networking central control system, which has many functions, which is a bit dazzling.
Power: Do not calculate the color
but in terms of power, QX50 is equipped with a 2.0T variable compression ratio turbocharged engine. The maximum power of 192kW does not seem to be a good one at present, but the peak torque of 380N·m can be out of the crowd. The engine is specially designed, so the compression ratio of the engine can be between 8:1-14:1, which can be switched intelligently according to different usage scenarios. When the power demand is large, the engine quickly enters a low compression ratio state to obtain better power output performance, while in the cruising phase, the engine enters a high compression ratio state to obtain better fuel economy performance. Of course, low fuel consumption and high power can never have both. Even with such a variable compression ratio engine, the fuel consumption is not optimistic when the daily driving style is rough. It can only be said that Infiniti has almost tapped the potential of this engine to the extreme, increasing power as much as possible and saving fuel as much as possible.
wire control: a bit weird
mentioned QX50, so I have to mention this DAS2.0 wire control system. For many riders who are new to QX50, the feel of the steer-by-wire system is very strange. Because of the use of telex signals, there is no mechanical link between the steering wheel and the steering gear, and there is no sense of communication between people and vehicles, and the vibration transmitted from the ground to the steering wheel is minimal. However, after a period of adaptation, I believe that most people will still be fascinated by this system, because the electrical signal transmission method is used, the steering response is faster, the delay is lower, and the hand feel is even better than the original electronic assistance. Excellent, really make people love it.
written at the end
The starting price of Infiniti QX50 is 333,800 yuan, and the top-fitting model is 469,800 yuan. In the face of veteran players such as BMW X3 and Audi Q5L, the pressure is really great, as can be seen from the monthly sales of about 2,000 units. For Infiniti, how to improve brand awareness is the most important issue to consider. After all, in the case of similar products, brand influence is the biggest factor affecting sales.
Of course, in the terminal market, QX50 has a big discount. But in front of first-line luxury brands and strong second-line luxury brands, Infiniti's presence is very low. We can only hope that Infiniti can spend more on marketing in the future. After all, in this era of "wine fragrance is also afraid of deep alleys", brand awareness is weak, and sales are impossible to talk about. This is true for Infiniti, and it is true for QX50.
This article is original by car observers. Any plagiarism will be investigated for legal responsibility according to law.
(operating staff: He Shuguang)
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