text: Understand the original car emperor Li Dezhe
[understand the car emperor original industry] On December 23, understand the car emperor exclusively learned from SAIC Volkswagen official, SAIC, Audi, China FAW three parties jointly announced the future Audi brand sales and services Cooperation reached a consensus.
Specifically, SAIC Audi will build a new business model. The products will be sold by the existing Audi investor network, and the after-sales service will also rely on the existing Audi dealer network. SAIC Audi specifically emphasized that "it is the existing investor network, not the dealer network. It is not simply selling cars in FAW-Volkswagen Audi stores." The official
also pointed out that it will open up marketing, after-sales, and Information barriers in various links, including services, create a more convenient and exclusive physical e-commerce ecological experience. Therefore, it is not excluded that SAIC Audi will also adopt the same direct sales method as the ID series in the future.
SAIC Audi also stated that the nationwide partner recruitment activity will also be launched within the existing Audi investor network to prepare for the launch of new cars. SAIC Audi will also follow Audi's global product strategy in its product planning to create a richer product portfolio. According to previously exposed news, SAIC Audi’s first model is likely to be the Audi A7L. The first model is scheduled to be delivered in early 2022.
also learned from Audi China that by 2021, Audi will work with FAW to expand the localized model lineup to 12, and in 2024, Audi will start production of FAW Audi's first electric model based on the PPE platform.
It can be said that the SAIC Audi project has received great attention from the industry and the market since its establishment. In November 2016, SAIC Volkswagen and Audi formally signed a cooperation agreement to establish a joint venture sales company to sell Audi-related models. In 2017, Chen Hong, chairman of SAIC Group , confirmed Audi’s 1% stake in SAIC Volkswagen at SAIC’s annual shareholders meeting. In 2018, the Audi brand division of SAIC Volkswagen Co., Ltd. was formally established. Jia Mingdi, general manager of SAIC Volkswagen Sales Co., Ltd., concurrently served as the head of the brand division of SAIC Volkswagen.
It is worth mentioning that when SAIC Audi just announced the cooperation news, it was strongly resisted by FAW-Volkswagen Audi dealers. At that time, Audi dealers protested to Audi (China) in the form of an open letter. The core content of the letter pointed out that the inventory pressure was high and the operating pressure was high, and they strongly opposed the joint venture and cooperation between Audi and SAIC.
followed closely. At the beginning of 2017, Audi reached an agreement with FAW and its dealers-the "Sanya Statement". The premise for the implementation of the new joint venture between Audi and SAIC was the establishment of a joint venture sales of Audi, FAW and SAIC. The company-that is, all sales of Audi products in China will be managed by this sales company and its channel network. Not long ago, "FAW Audi Sales Co., Ltd." as a company name has been approved by the State Administration for Market Regulation.
This time, the construction of distribution channels has settled, and SAIC Audi has finally solved the last problem that has been plagued for a long time. According to the official statement, the new brand will rely on innovative concepts and products to join hands with Audi to create the next "golden decade" in China, and give new momentum to the Chinese luxury car market. We also have reason to believe that in the coming 2021, SAIC Audi may truly become another white horse stirring up the Chinese auto market.
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