In the past few years, the domestic car and SUV market has entered a stagflation period with weak growth. The competition in the MPV market is far less intense than the former. Therefore, some analysts believe that whoever occupies this "blue ocean" now has the next profitable "wind".
“Wuling Capgemini not only has the ground clearance of SUV, but also is not so commercial; it has both comfort and spacious interior space. It combines the advantages of SUV, MPV and sedan.” In SAIC-GM-Wuling brand and market According to Director Zhou Xian, the recently launched Wuling Capgemini has opened a new market for "big four-seater family cars". As the first flagship model of Wuling Global Silver Label,
has launched 4 models with a price range of 85,800 to 116,800 yuan. According to Zhou Xian, Wuling Capgemini's order volume has exceeded 20,000 since the opening of the booking in September, and more than 5,000 new cars have been delivered. According to data released by the
Passenger Vehicle Market Information Joint Conference, from January to September this year, the cumulative sales of domestic MPVs were 734,000, a year-on-year decrease of 27.3%. Among them, the decline in sales of self-owned brand MPVs is more obvious.
"This year's automobile market is more difficult to predict." Zhou Xian said frankly that companies must not only create high-quality products, but also make product positioning more precise. "Think about whether they have really built a car for ordinary people to meet various consumer scenarios. "Z2z
SAIC-GM-Wuling found through market research that 95% of domestic households have 1 to 4 people in their daily travel scenes. Therefore, Capgemini abandoned the traditional six or seven space layout and focused on optimizing the experience of the core four.
According to reports, Wuling Capgemini adopts a 2+2+2 three-row, 6-seat smart seat layout. The three-row seats can be independently and completely stored to be flush with the floor. The middle row seats are also equipped with maglev four-way slide rails. , The sliding distance of back and forth reaches 560mm. Coupled with the left and right sliding, the car can deduce a variety of seat combinations, which can be switched according to the user's use scene.
It is worth mentioning that Wuling Capgemini has also launched an executive version of the model. From solid wood flooring, aviation pallets with wireless charging, ambient lights, to a sleeping suit consisting of blankets, slippers, and lumbar pillows, this model and its peripheral supporting products further enhance the high-end level and brand image of the "big four-seater family car" .
has always been the protagonist of the domestic high-end MPV market. However, with the rapid increase in the strength of Chinese car manufacturers, the rise of national culture and the increasing diversification of consumer demand, outstanding Chinese brands have accelerated their entry and promoted competition. The emergence of a new pattern.
"As the first flagship model of Wuling Global Silver Label, Wuling Capgemini has very important significance." Zhou Xian said that Wuling Capgemini has received very good market response after its launch, and has created a phenomenal new category after Hongguang MINI EV. The product continues Wuling's car-making philosophy of "Wuling will make what the people need". According to
analysis, more and more independent brands continue to launch high-end products, which not only deepens consumers' understanding of the high-end of independent brands, but also injects new vitality into the upgrading of Chinese brands. (China Youth Daily · China Youth Daily reporter Xu Yajie)
source: China Youth Daily client
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-