In recent years, my country's children's care market has continued to prosper and develop, and Chinese parents' demand for children's care has gradually changed from basic cleaning to more refined and diversified needs. According to China's fifth census, my country's child population has reached 277 million in 2021, ranking second in the world. Euromonitor data shows that between 2014 and 2019, the market size of China's children's skin care products expanded from 13.64 billion yuan to 25.85 billion yuan, and continued to increase to 29.11 billion yuan in 2020. increased by 12.6% compared with last year. In this new blue ocean, domestic brands and foreign brands have entered the market one after another.
Designed for children aged 4+, Carrie Garli has officially entered the Chinese market
It is understood that Singaporean children's care brand Carrie Garli was born in Wipro Anshe Group .
Wipro Anshe Group was established in 1979 and is a leader in the personal care products and household cleaning products market in Southeast Asia. The well-known Aishi , Romano , and Weijie, which are well-known in China, all belong to the Wipro Anshe Group. Carrie is a children's care brand owned by Wipro Anshe. It has accompanied the healthy growth of children in Southeast Asia for more than 20 years. It leads the sales in Singapore, Malaysia, Vietnam and other places, and is widely welcomed by local mothers and children.
As Chinese parents’ concepts of quality and scientific parenting become increasingly strong, they have a higher demand for baby and child care products and place more trust in professional baby and child care products. At the same time, consumers often confuse the dazzling array of baby products and children's products on the market. Carrie Jiali has anchored the children's care market segment, bringing care products specially designed for children aged 4+ to China, bringing a more interesting and joyful bathing experience to Chinese children.
Carrie adds Li's vitality "Golden Triangle" to make children fall in love with bathing
Many consumers said that as their children grow older, new problems and needs arise in bathing, such as cleanliness and skin repair ability. Clinical research shows that children's skin requires different care as they age, and they require different care products. Before the age of 4, the natural sebum film of a child's skin is very fragile, so special emphasis is placed on the mildness of toiletries. After the age of 4, children's need for outdoor exploration is also increasing, and the secretion of sebum in sweat glands has been greatly improved. They sweat during exercise and come into contact with more people and things, and they will inevitably "communicate" with various bacteria from the outside world. However, children's skin barrier is still very young at this time, so they need cleansing products that combine cleansing power with gentle repair.
Carrie Jiali, based on huge child user data analysis and years of technology research and development experience, accurately grasps the more energetic characteristics of children aged 4+, and proposes the core "Vitality Golden Triangle" of product development: a children's bath plan that combines the three dimensions of vitality formula, vitality design and vitality fragrance, so that children can fall in love with bathing and enjoy bathing time.
The energetic formula of Carrie's children's care products is designed according to the cleansing and balancing formula. It combines the three effects of gentle cleansing, barrier repair and weak acid balancing to gently care for energetic children.
html The age of 14 is still an important point in cultivating children to bathe independently. Carrie's full range of cleaning and care products use vibrant, high-saturation and gorgeous colors, plus a small elephant trunk-shaped pump head and a cute elephant-leg bottle shape, full of childlike fun.
Carrie's energetic fragrance concept believes that sweet and fresh scents are more suitable for the nature and olfactory development of energetic children. Carrie's children's care products are specially researched and developed by Wipro fragrance master Tim Masters based on children's energetic nature, allowing children to enjoy their bathing time in the sweet fruity fragrance.
Carrie Jiali and her forest friends accompany children to enjoy bathing time
Carrie Jiali started from the energetic, naughty and cute characteristics of children aged 4+ and designed a series of IP images, which are welcomed by children in Singapore, Malaysia and Vietnam.Carrie is the "soul character" of the elephant. It fits the characteristics of children of this age group and is endowed with a lively and active personality that loves sports, adventure, and adventure. It lives in a large forest and loves sports. It is good at rowing, skateboarding, surfing, etc. He often plays sports with his animal friends, and then goes home to take a nice bath. Consumers said that such IP settings can help parents guide their children to fall in love with bathing and bathe independently through interesting games.
Currently, Carrie Jiali has launched three well-known products in China: children's shower gel, children's shampoo, and children's shampoo and shower gel two-in-one care products. While meeting children's skin clean and healthy needs, it also cultivates children's development and good habits from multiple dimensions, leading children to enjoy a happy and energetic childhood.
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