The end of the year is here again in the blink of an eye. With only 20 days remaining in the national purchase tax halving policy, the automobile market once again ushered in a consumption boom at the end of the year. Among them, in the A+ class family sedan market, Arrizo 8 has attracted a lot of attention and has become a popular model on major automobile websites and forums. The strength of the "new benchmark for A+ class family sedan" is evident. At Chery Automobile's major 4S stores, there is also an endless stream of users coming to experience and book Arrizo 8. "I had predicted that orders for this car would be relatively good, but I didn't expect the sales to be so hot. In addition, this car is currently eligible for a half-purchase tax reduction policy. Everyone is eager to catch up with the last wave of bonus at the end of the year, making this car a bit hard to find. I've been really busy recently." A sales consultant at a Chery Automobile dealer "complained" like this.
Obviously, this is the "heat" generated by a Chinese brand family sedan, and it is also the "power" that the "new era all-quality family sedan" explodes. But here comes the question. Arrizo 8 has continued to be popular since its launch. What is the reason that makes it the first choice for A+ class family sedan worth 100,000 yuan? The editor believes that factors such as the user-centered car purchase policy, the full-quality product value that directly addresses the user's pain points, and the leading ingenuity of the manufacturing process are the ultimate driving forces for the rapid rise of Arrizo 8, and it is worthy of the editor to take a look at it.
A user-centered car purchase policy is the key to opening the door in the user's heart
Nowadays, young people do things neatly and without thinking, but when it comes to actual car purchases, they are becoming more rational, and even have a mature and conservative mentality that exceeds the expectations of the outside world. They are not as likely to go their own way and consume impulsively as everyone imagines. Instead, they value budget control more. Being able to buy the car of their choice within a limited budget and having a greater sense of gain are their core goals.
The surprise of Arrizo 8 is not only the official price range of only 108,900 to 132,900 yuan, which allows users to easily access the leapfrog value of the "new era full-quality family sedan" without spending a penny, and also enjoy the national purchase Policies such as 50% tax reduction, 6,000 yuan subsidy for replacement, 0 interest for up to 3 years, lifetime warranty on core engine parts, and lifetime free maintenance worth 5,888 yuan are further created for users to have a value experience of worry-free car buying, worry-free use, and worry-free car maintenance. This approach of focusing on user rights makes users feel that there is no distance, and also plays a "booster" role in the popularity of terminal orders.
Just looking at the cold numbers, why not do some economic calculations for everyone. If consumers now purchase the Arrizo 8 Zhen, priced at 132,900 yuan, they can save at least 20,000 yuan in financial expenses after enjoying a 50% reduction in purchase tax (approximately 5,900 yuan), a 6,000 yuan replacement subsidy, 0 interest for three years, and free lifetime maintenance of 5,888 yuan. At the same time, free basic traffic for life, free entertainment traffic for 3 years, and lifetime warranty on core engine parts can also save users more than 10,000 yuan in car maintenance and repair costs. The value created by these two fees combined is obvious and cannot be rejected by consumers holding currency to purchase.
Full-quality product value directly addresses the pain points of users, satisfying them who "want everything, and everything is the best."
Over the past decade or so, mainstream joint venture A+-class sedans have allowed consumers to accept that they are not attractive enough in appearance, spacious enough in space, powerful enough in power, and equipped with insufficient configurations within an acceptable price range. If consumers want to have a greater sense of gain and value, they have to increase their budget and consider B-class cars. It can be said that "joint venture brands have suffered from consumers for a long time." A calm lake always needs a stone to stir up ripples. How to be disruptive? The answer given by Arrizo 8 is to break the rules, boldly innovate, tear open the gaps in the rules of joint venture brands, and do what they are unable, unwilling and unwilling to do.
all say that "all good-looking designs are the same". There is no lack of beauty in the market, but a lack of subversive designs that can form their own unique style and give people a stunning feeling. The disruptive value of Arrizo 8 lies in the adoption of a new design concept "Art in motion", which directly brings a long-lost heartbeat to users.Innovative designs such as Lingbo's contrasting color body, Lingbo's flowing fastback shape, and Lingbo's drill-cut front grille complement each other. Through the infinite extension and widening of lines and curved surfaces, the entire vehicle presents an elegant, full, and trendy design aesthetic, creating an eye-catching lethality at first glance. It can be said that the appearance of Arrizo 8 is comparable to that of a luxury sedan. This should be what Chinese consumers expect to see in a Chinese-style luxury family sedan.
Chinese people like large spaces, but for a long time, the A+ class family sedan has a body length of up to 4700mm and a wheelbase that often hovers around 2700mm, which is barely enough for users. Regardless of size limits or following routines, Arrizo 8's overall vehicle dimensions of 4780*1843*1469mm and ultra-long wheelbase of 2790mm have overturned the upper limit of space for A+-class family sedans, completely surpassing similar products on the market, and even the interior space and use experience are comparable to many B-class family sedans. It can be said that Arrizo 8's "dimension reduction strike" in terms of body size meets the needs of young consumers and gives it product advantages that are difficult to replace for models in the same price range.
Arrizo 8 does not compromise on power and breaks the inherent perception that the power of an A+ class family car is barely enough. This is the biggest surprise that Arrizo 8 gives users. The car is equipped with Kunpeng Power 1.6TGDI, matched with a high-efficiency 7-speed wet dual-clutch gearbox, with a maximum power of 145kW and a peak torque of 290N·m. This performance is not only almost unparalleled in the A+ class family car market. It is even comparable to the BMW 3 Series 325i (2.0T maximum power of 135kW, peak torque of 300N·m), which costs more than RMB 300,000. It is completely a sports-grade product and has raised the power ceiling of A+ class sedans of RMB 100,000.
The configuration performance of Arrizo 8 can be summarized in one sentence: all the mainstream configurations that users want can be found in it. Some configurations that usually do not appear on A+-class family cars will also be given to users. For example, it is equipped with many thoughtful configurations such as L2.5 level intelligent driving assistance system, 24.6-inch floating dual screen + LION 5.0 system, and the industry's first AI intelligent education system, which makes it more popular than its peers. At the same time, it has many considerate configurations such as the unique AR real-view navigation in its class, an extra-large panoramic sunroof, full-feel leather seats, infinitely colorful ambient lighting, and an APP remote control system, plus the C-PURE Chery net cube cockpit, etc., which are delivered to consumers in a more people-friendly way. It is simply a conscientious domestic product.
's leading ingenious manufacturing process has laid a solid foundation to ensure product strength and promote product sales.
Behind the product's hot sales and market growth, it is inseparable from users' recognition of the quality of Arrizo 8 products. The high quality of Arrizo 8 is inseparable from Chery Automobile's efforts in "places that users often don't see." By adopting high-efficiency automated production lines, Arrizo 8 has taken the lead in body stamping technology, has a high yield, and can ensure product quality at the source of the product . The characteristic R-angle sharpening technology is used forward to make the body strength and sealing closer. In welding, the body size is controlled at 1mm, and parts matching can reach 0.1mm. The body size accuracy is further ensured through blue light scanning, complete vehicle matching and other technologies, which helps the body strength and stiffness to be optimal, laying a solid foundation for creating high-quality products.
It is worth mentioning that thanks to its ingenuity and leadership in manufacturing technology, Arrizo 8 won the "2022 China's Top Ten Car Body Selection" award with its high quality. Behind this honor is not only the authoritative certification and high recognition of the high quality of Arrizo 8 by the reviewer, but also fully demonstrates Chery Automobile's sharp insight and deep understanding of user needs. At the same time, it objectively proves that Arrizo 8 is not only technologically forward-looking, but also a good car that truly meets the actual needs of young Chinese users.
is written at the end
Hundreds of rivals compete, the one who advances first; Thousands of sails compete, and the one who advances bravely wins. In the context of the increasingly fierce competition in the A+ class family sedan market, only by focusing on dual-track efforts in terms of product policy and product strength, coupled with the endorsement of strong manufacturing processes, can we continue to advance and be tempered into steel.It can be predicted that the hot sales of Arrizo 8, which has only been launched for more than two months, is just the beginning. As the reputation of its products spreads word-of-mouth, I believe that Arrizo 8 will definitely become a frequent visitor on the best-selling list of A+-class family sedans in the future!
activity time
from December 27, 2022 to January 31, 2023-
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