"Even in the boundless wilderness, life will eventually bloom." On November 29, Beijing Off-Road Official WeChat and Yueye Circle APP simultaneously launched the #BJ40 Hoh Xil Watch Plan # topic story collection activity. Hundreds of thousands of users and car owners across the network shared their unforgettable experiences with Hoh Xil, calling on more public and social groups to pay attention to Hoh Xil and protect the pure ecology of Hoh Xil.
"BJ40 Hoh Xil Watch Project" has an influence of more than 1.5 billion.
Mortal people's good deeds inspire boundless love. Once the #Meet the Most Beautiful Hoh Xil # story collection event was launched, it caused quite a stir on the Weibo platform and Yueyequan APP. Hot discussions reached a fever pitch, with the topics #BJ40 Hoh Xil Watch Plan# and #Meet the Most Beautiful Hoh Xil # attracting more than 1.5 billion+ online followers. 200,000+ netizens discussed the topic, and millions of netizens participated in the interaction. Behind the stories shared by users are full of yearning and awe for this land.
At the same time, Beijing Cross-Country also teamed up with star Ding Zhen as the initiator of the recruitment plan to spread the public welfare theme of "every kilometer is meaningful" to every caring person who is enthusiastic about public welfare and concerned about environmental protection. And Beijing Off-Road's actions don't stop there. It has also united more than 20 cross-industry brands such as COFCO , Gree Electric , China Post , etc., and have joined the guardian alliance to jointly ferment the Hoh Xil Watch Plan. 38 millionaire lifestyle bloggers, outdoor travel experts, fashion, charity experts and other Weibo influencers used their influence to support the ecological protection work in Hoh Xil, and successfully turned this public welfare topic into a classic case of a car brand successfully breaking through the circle.
All things are equal under the sky, and the journey to experience the hinterland of Hoh Xil is about to begin.
Going deep into the land of Hoh Xil, it is not difficult to find that loneliness, vastness, and desolation are the background here. High altitude, low temperature, and lack of oxygen make this place a forbidden area for humans. But even in such a cruel environment, there are still 231 species of animals here. All things under the sky are equal, which makes this place cast a layer of mystery.
The relationship between Beijing off-road and Hoh Xil must start with the car BJ212. Ever since the forest police began to protect the Hoh Xil area, BJ212 has been with the forest police from birth to death. It can be said to be an important guardian silently guarding Tibetan antelopes and other protected animals. In recent years, in order to further protect local natural resources, relevant departments have issued announcements prohibiting all social groups or individuals from going to the Hoh Xil Nature Reserve to carry out tourism, exploration, illegal crossing and other activities; recently, Beijing Off-Road will jointly launch the "BJ40 Hoh Xil Secret Realm Exploration" with the Hoh Xil Forest Police to go to the hinterland of the Hoh Xil Plateau to experience the forest police patrol experience first-hand and relay the protection of the Hoh Xil ecological environment!
Conquer the restricted area of life and explore the unknown journey! An unforgettable charity trip
BJ40 Honored media members of the Watch League will serve as patrol members of the Hoh Xil Conservation Station to deeply restore the daily patrol tasks of the Hoh Xil Forest Police. They will work with the Hoh Xil Forest Police on difficult roads and weather conditions. The Hoh Xil Forest Police conducted a real field survival training together, using the BJ40 Hoh Xil Edition modification kit to complete a field escape skills training, truly restoring the spirit of persistence in Hoh Xil, and experiencing the ultimate performance experience brought by the BJ40 Hoh Xil Edition in actual combat!
This experience trip lasts for 3 days and passes through the Kunlun Mountain Grand Canyon and Kunlun Mountain Yuzhu Peak. It is known as the place "closest to myth and farthest from reality". You can see the Kunlun Mountain echoing the natural grassland, and the beautiful scenery of the alpine snowy areas; Entering the hinterland of Hoh Xil, proceed all the way from the Frozen Spring Conservation Station to the Suonandajie Conservation Station, go deep into the uninhabited land, encounter the "Third Pole of the World", explore the last habitat of endangered animals, visit the Suonandajie Nature Conservation Station, and pay condolences to the guardians at the top of the snowy area. The road conditions are difficult and dangerous, and it will be extremely difficult and dangerous for those who have never been to Hoh Xil.
unveiled the mystery of the "forbidden zone of life" under the ultimate beauty of Hoh Xil: the bright starry sky in the no-man's land is the most healing and beautiful moment. In the low temperature below minus 20 degrees Celsius, through images, the public can more effectively and comprehensively understand the truth hidden at the end of the world. There are also the Taoist temples with the highest altitude in the world - the Wuji Dragon and Phoenix Palace, the Kunlun Holy Spring at an altitude of 3700 meters, etc. The BJ40 Hoh Xil Experience Tour will protect the beautiful beliefs of Hoh Xil and spread them to every corner. Can
BJ40 become a solid and reliable partner for the Hoh Xil patrol team?
BJ40 has gone through 9 years of product iterations. Each iteration and upgrade have been revised based on user feedback. At the same time, BJ40 has completed 1,500w kilometers of intensive road testing, of which the 5-high test is tested almost every year. There are many environments like Hoh Xil with high altitude, low temperature, lack of oxygen, and high road intensity. Therefore, BJ40 is unmatched in terms of professional off-road capabilities and off-road reliability. The complex environment in Hoh Xil is the best endorsement of BJ40’s quality. The new Tower Ring Champion and Blade Hero versions will inherit the mission of BJ212 and jointly complete the work of patrolling through mountains. Let us wait and see.
Can the BJ40’s ultimate off-road performance be able to overcome the extreme environment and live up to the ceiling of off-road actual combat?
BJ40 Hoh Xil version takes full consideration of the crossing scene in the Hoh Xil no-man’s land, and is equipped with a hard-core competitive front bumper and a competitive rear bumper, which can effectively alleviate the impact force when encountering danger; in terms of protection, the body Side bars are installed on both sides to increase the protection of the body door when going off-road; a 12,000-pound soft cable winch is installed for the escape ability, which can withstand the ultimate pulling force of 5.4 tons, ensuring the vehicle's escape and rescue capabilities when driving outdoors;
Taking into account the night patrol operation, the BJ40 Hoh Xil version not only adds a set of 120W spotlights on the front of the car, but also installs double 4 lamp beads on the A column and luggage rack strip lights, with the power reaching 80W and 288W respectively. The
150-liter fuel tank combination is installed without damage to the original holes and will not affect the passing performance. It is also full of confidence to face the challenge of no man's land. All-terrain off-road tires + anti-falling wheel hubs have extremely strong grip. It not only ensures the design but also has strong grip, improves vehicle stability, and is more suitable for use in off-road environments.
Recently, the BJ40 Hoh Xil version modification kits that have been requested by many netizens have also arrived in stores one after another. The five optional modification kits include protection kit, escape kit, lighting kit, performance kit, and outdoor kit, which provide off-road enthusiasts with more and rich modification options. The quantity is limited. If you need it, you are welcome to visit the store for consultation.
The seemingly barren Hoh Xil is actually colorful. Blue is the lake, red is the earth containing iron elements, and green represents the vigorous summer. The humanistic color built by social responsibility and public welfare spirit will add another touch of sanctity and tenacity to this holy land of life and faith. If there is your "life you long for" here, then act quickly, continue to pay attention to the "BJ40 Hoh Xil Watch Plan", and walk into the mysterious Hoh Xil with Beijing Off-Road!
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