The globalization process of China's manufacturing is accelerating, and the overseas strategy has driven a new world pattern.
From January to September 2022, SAIC Group's complete vehicle exports and overseas sales of 610,000 units. increased by 76% year-on-year, accounting for 30% of the total overseas sales of Chinese auto companies. It can be said that "for every 3 Chinese cars sold overseas, one is on the car!" SAIC Group has won the overseas sales championship for four consecutive years, and globalization continues to accelerate.
Recently, SAIC Group ranked 1st in the "2022 China Brand Development Index 100 List", becoming the only automobile manufacturer among the top ten companies, relying on its strength to "sell the ranking".
SAIC's century-old British sports car brand MG MG performed particularly well, with a total export sales of 338,000 vehicles from January to September 2022, and may be ranked first in the sports car brand for three consecutive years, ranking first in China's single export car brand. Its new energy vehicle has entered the overseas market and “grabbed” Europe, with its achievements highlighted.
It is worth mentioning that the MG ZS car series has a star temperament and ranks among the top in the UK, Thailand, the Gulf countries, Middle East and other markets. It is well deserved to be the "global hot SUV" and successfully completed the world's first 100-kilometer acceleration and deceleration challenge on the deck of aircraft carrier , which took only 6.1 seconds; it won the European five-star safety, breaking the international security certification record of "Made in China" and setting a new milestone in MG's globalization strategy. MG 6 car series, representing the Chinese national team and the British national team, went to the FIA "Auto World Cup" and won the fourth place.
Press the "fast forward button" to go overseas. MG sells well in more than 60 countries including developed markets such as the United Kingdom, Norway, , Netherlands, , Germany, Australia and New Zealand. It has entered the center of the world stage, and its brand has been upward in all dimensions. It is actually a "primrose" of the automobile market in winter. With the hard-core strength of "SAIC's new four modernizations", it has rewrite the global automobile industry structure.
Fast forward key to record the refresher. MG quickly layouts the "scale" overseas matrix.
As a pioneer of SAIC's internationalization strategy, SAIC MG MG has quickly formed 7 "scale" markets in the UK, Thailand, Chile , Australia and New Zealand, India, Middle East GCC, etc., with its super high growth rate and international reputation, and has rapidly formed 7 "scale-level" markets in the UK, with a sales growth rate of 155.6%, with sales of over 10,000; in Australia, it became the first Chinese passenger car brand in sales; in Thailand, it ranked seventh in the market share of passenger cars, and sales volume increased significantly. In the first nine months of 2022, SAIC MG MG has surpassed Japan's Suzuki , with a share of 2.5%, proving that Chinese auto companies are fully capable of breaking the fortress established by Japanese cars in Thailand for a long time.
SAIC MG MG's overseas battle is actually an all-around star warfare for all its models.
SAIC MG MG is quickly launched, MG 6pro, MG ONE, brand new MG 5, Scorpio, as well as pure electric MG MULAN (Mulan), plug-in hybrid and other new cars are gushing out, new energy vehicles , smart cars and fuel vehicles are all launched, and the global combat power is upgraded, and the "cutting weapons" are prepared for hot sales. In more than two years since the launch of
, MG ZS has been listed in more than 30 countries including the United Kingdom, Australia, Thailand, etc., and has ranked first in multiple market segments. "High-performance hormone SUV" MG HS has entered the UK, Australia, , New Zealand, , Thailand and the Middle East countries with the same high quality in the world and the high performance of "7 seconds to break 100, 36 meters of brake stop".
"The first pure electric SUV that meets European standards" MG EZS was launched in China in March, and has successively entered Thailand, the United Kingdom, the Netherlands, Norway, Singapore and other countries. The orders are booming and quickly ranked among the most popular pure electric cars in the UK. After setting a record for a single shipment scale of 500 ocean freighters, it exported more than 10,000 vehicles in Europe with a single model, setting an astonishing record for China's new energy vehicle export countries. It ranks first in sales of international brand pure electric SUVs for several consecutive months, with sales of nearly 5,000 vehicles in December. The rapid feedback from MG EZS has caused active reports from European media, and the larger professional and authoritative media in Germany, the magazine "auto motor sport" commented: "This Chinese car is almost comparable to Volkswagen."Subsequently, the "first plug-in hybrid SUV to go overseas" MG eHS was launched in November, also winning the introduction of high-end new energy markets. MG new energy vehicle models have made rapid progress around the world and entered Europe in a large scale, driving SAIC's new energy vehicle overseas sales in 2019 to exceed 14,000 vehicles, and the order volume continues to grow.
German "auto motor sport" magazine commented on MG EZS as "this Chinese car is almost comparable to Volkswagen"
a hundred years of hard work, showing its strength today. MG is omnipotent to release the "mode-level" gene advantage.
aims at the world, but it is just a representation of SAIC MG MG's "global layout and cross-border operation". In fact, SAIC MG MG went from the world to China, from China to the world, blossomed from multiple points, connected points into lines, connected lines into surfaces, borrowed the east wind of the sea, and determined the overall global situation. There are three major advantages and the potential is expected.
First, the MG brand's century-old energy storage provides SAIC's unrivalled energy reserves for "going out" macro strategy; second, SAIC Group's strength to accumulate energy ensures that it has become a minority among China Automobile Group with a "rich" layout of the entire industrial chain . At present, SAIC has established three innovation and R&D centers in Silicon Valley, United States, London, and Tel Aviv, established three overseas vehicle manufacturing bases in Thailand, Indonesia , and India, built 95 overseas parts bases, and 12 regional marketing service centers including Europe, South America, the Middle East, North Africa, Australia and New Zealand and ASEAN , established more than 500 overseas marketing service outlets around the world, created 4 overseas logistics branches and 3 ocean routes, and established diversified financial companies in Indonesia. In this way, SAIC's "infrastructure" is becoming increasingly perfect, and MG MG has gradually formed overseas construction based in Thailand, radiating to ASEAN, and facing the world, with a clearer path to international development. Third, around the system of energy storage of users, SAIC MG MG is different from simple export products. It can quickly form a "one-stop" systematic overseas travel model, and connect all links including design, R&D, manufacturing, and after-sales service throughout the process to ensure that SAIC MG MG can truly be "user-centered" around the world and provide very high-quality and excellent experience.
MG obtained European "Double Five-Star" security certification
Thanks to this, MG ZS, pure electric MG MULAN and other models won two "European Five-Star Safety" and one "Australian Five-Star Safety", respectively, becoming the first SUV and new energy vehicle in Chinese history to obtain European five-star collisions, demonstrating the century-old MG "Safety Fast" safety concept.
In addition to European five-star safety, many SAIC MG MG models also meet strict European standards such as REACH, E-MARK, ECE R100, etc. With the world's very high-level quality and safety, they provide European standard protection for drivers and passengers, which has made full preparations for SAIC Group to deepen its European market.
SAIC MG MG teamed up with Bosch to release L2+ autonomous driving technology
quality above the core. SAIC MG MG and Bosch jointly released L2+ autonomous driving technology at the Frankfurt Auto Show in Germany, quickly applied to mass-produced cars such as the new generation of MG ZS; the second-generation EDU was successfully mass-produced, and such things allowed car owners to quickly try out new technologies, and also allowed SAIC MG MG to write a new speed again. With domestic growth and initial success overseas, SAIC's internationalization strategy has been put into S gear, and is moving forward rapidly towards the grand vision of "becoming a world-renowned automobile company with international competitiveness and brand influence, and becoming a comprehensive supplier and operator that meets consumers' mobile travel services and products."
SAIC MG MG, a pioneer, will surely integrate a century of accumulation, play a global chess game, and use a trendy attitude, the image of an international brand, the advantages of a system, expand the territory and sail, becoming the mainstream responsibility of China's manufacturing.