Some time ago, Xiaopeng Motors successively announced its financial reports in the third quarter and its sales results in November. Judging from the data, Xiaopeng Motors achieved a year-on-year increase in revenue, but its net profit increased by 49% year-on-year. In November, Xiaopeng Motors' sales were only 5,811 units, a year-on-year decline of 62.8%, and the decline in sales is expanding month by month.
Interestingly, since entering the second half of the year, Xiaopeng Motors' last monthly sales exceeded 10,000 vehicles in July. As of November, sales have not exceeded 10,000 vehicles for four consecutive months. Even during the "Golden September and Silver October", Xiaopeng Motors' sales were still in a downward state, which also caused Xiaopeng Motors to fall out of the first echelon of new forces in the second half of the year, and the losses of bicycles have further increased.
bicycle losses increased, with a net loss of 80,000 yuan for each car sold
According to the financial report released by Xiaopeng Motors, Xiaopeng Motors' net loss in the third quarter was 2.38 billion yuan, a 12% narrowing compared with month-on-month in the second quarter. Its gross profit margin was 13.5%, an increase of 2.6 percentage points month-on-month and a decrease of 0.9 percentage points year-on-year. So far, Xiaopeng Motors' cumulative losses in the first three quarters of this year have exceeded 6.7 billion yuan, with a loss of 89.54% year-on-year, making it the most serious loss among the leading new brands.
On the surface, compared with the second quarter, Xiaopeng Motors had a significant improvement in both losses and gross profit margins in the third quarter, but in terms of bicycle profit margins, Xiaopeng Motors has increased risks.
In the first quarter, Xiaopeng Motors lost 49,000 yuan for each car sold, and in the second quarter, it lost 63,900 yuan for each car sold. In the third quarter, based on the delivery volume of 29,570 vehicles in the third quarter, Xiaopeng Motors lost 80,000 yuan for every car sold in the third quarter, while the net profit of each car sold in Tesla was only about 70,000 yuan. Xiaopeng Motors lost more than Tesla.
To make matters worse, Xiaopeng Motors' losses will continue in the fourth quarter.
For the fourth quarter expectations, Xiaopeng Motors expects delivery volume to be halved year-on-year, and revenue will drop by 40% year-on-year. Specifically, Xiaopeng Motors expects delivery volume to be 20,000 to 21,000 vehicles in the fourth quarter, a year-on-year decrease of 49.7% to 52.1%, and its total revenue in the fourth quarter is 4.8 billion yuan to 5.1 billion yuan, a year-on-year decrease of 40.4% to 43.9%.
burns capital money, cuts the market leeks
is not just Xiaopeng Motors. Looking at all the new car-making forces on the market, almost no brand has achieved profitability. The difference lies in the problem of more losses and less losses. In fact, from the moment the new car-making force was born, it has never achieved profitability. Even Tesla has only started to make money in the past two years, and the previous decade has been in a state of continuous losses.
Then the question arises. Since car manufacturing has lost so much, why are these new brands still happy about car manufacturing? Is it to generate electricity for love? In fact, this is not the case. To put it bluntly, new car-making forces are all "burning capital money and cutting market leeks." Although
is continuing to lose money, these new brands do not lose money from the founders themselves or employees (except for WM Motor ), but only the money from capital. The source of funds for new power brands is mainly to raise through . capital market is of course not all fools, but investors value the huge profits of brought by new energy vehicle in the future.
Although new energy vehicles have large investment in the early stage and have high risks, once they enter a stable period, their profits are very considerable. Take Tesla for example. Tesla's gross profit margin in the market is usually above 25%, and it even exceeded 30% last year. Such a high gross profit margin is far from reaching the traditional automobile market. Take Toyota as an example. The money earned by Toyota to sell 7 cars is worth the money earned by Tesla selling one car, which is undoubtedly a great temptation for the capital market.
In addition, everyone knows that new energy vehicles have great market potential in the future, and it is only a matter of time before they can completely replace fuel vehicles. Taking the lead in establishing the new energy vehicle market means occupying the entire industrial chain of the automobile market, and the profits behind it are quite considerable.
is written at the end:
Although new energy vehicles are the general trend, it does not mean that they will definitely succeed. From 2015 to now, there are many new forces in bankrupt car manufacturing. If the losses continue to increase, it is not ruled out that they are abandoned by capital, even Xiaopeng Motors is the same. In 2019, NIO Li Bin was hailed as the most frustrated person, and in 2022, He Xiaopeng may also follow in Li Bin's footsteps.
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