Mercedes-Benz's new pure electric EQE 350 adjusted manufacturer's suggested retail price is 478,000 yuan to 534,300 yuan (before adjustment: 528,000 yuan to 585,000 yuan);
pure electric EQS adjusted manufacturer's suggested retail price is 845,000 yuan to 1.314,000 yuan (before adjustment: 1.074,700 yuan to 1.5136 million yuan);
new AMG EQS 53 The adjusted manufacturer's suggested retail price is 1.547 million yuan (before adjustment it was: 1.7456 million yuan).
It can be seen that the EQE, as the main sales model in the Mercedes-Benz tram family, has a price reduction of about 50,000 yuan. The adjusted price has reached the price range of the domestic new force NIO ET7, forming a head-on competition with the new force. The flagship model EQS series has the most official price cuts, with the highest margin exceeding 230,000 yuan.
Regarding this price adjustment, Mercedes-Benz officially stated that after market trend insights and feedback, it flexibly adjusts its market operation strategies to match the changing market demand.
It is worth noting that Beijing Mercedes-Benz also announced that it adheres to the principle of responsibility to customers, and for relevant customers who purchase the above-mentioned price adjustment models before November 16, 2022, it will support relevant authorized dealers to provide exclusive subsidy plans based on the difference between the amount of the car purchase invoice and the manufacturer's suggested retail price after the adjustment. Customers can consult Mercedes-Benz dealers for compensation details.
Online comments have mixed reviews. Some netizens believe that Mercedes-Benz has finally returned to rationality, and the adjusted price is almost the same as the price of the market terminal. Some netizens also commented that Mercedes-Benz has put down its "arrogant" attitude.
According to the official website, the current Mercedes-Benz EQ series models include EQC, EQB, EQA, EQE, EQS, among which EQC, EQB, and EQA are all oil-to-electric models; EQS and EQE are brand new products that Mercedes-Benz is developing based on a pure electric platform.
On December 17, 2021, Mercedes-Benz EQS was officially launched. The car is positioned as a luxury large-scale pure electric sedan , and a total of 4 models were launched, namely EQS Pioneer Edition, EQS Prior Edition, EQS Deluxe Edition and EQS 580; on May 28, 2022, Mercedes-Benz's first pure electric AMG model, AMG EQS 53, was officially launched. The car can be regarded as a high-performance version of Mercedes-Benz EQS model. The appearance basically uses the design style of the EQS model. In terms of power, it is equipped with dual front and rear motors, with a maximum power of 484kW, a peak torque of 950N·m, and a CLTC with a range of 601 kilometers.
On August 24, 2022, Mercedes-Benz EQE was officially launched, with a total of 3 models. In terms of power, it is equipped with a single motor rear-drive model. The maximum power of permanent magnet synchronous motor is 215kW, the maximum torque of is 530N·m, and the acceleration is 6.7s in zero hundred. The new car is also equipped with an NCM811 battery pack with a capacity of 96.1kWh, and the CLTC operating range is 712km and 752km respectively. After the car is launched, it competes with NIO ET7.
According to the author, as the first-tier luxury car brand, Mercedes-Benz's performance in the new energy vehicle market is not outstanding. In October this year, the domestic sales of four pure electric vehicles, Mercedes-Benz EQE, EQA, EQB and EQC, were only 678, 94, 133 and 6 respectively, with cumulative sales of less than 12,000 vehicles in the first 10 months. Although BBA ( BMW , Mercedes-Benz, and Audi ) have both layouts in medium and large pure electric SUV products, compared with the Mercedes-Benz brand is advancing faster in electrification transformation, it is still lagging behind the mainstream new energy brands on the market.
After the price reduction of Mercedes-Benz electric car, can sales increase and make a wave of sprint at the end of the year? After Tesla, Electric Horse and Mercedes-Benz, will new energy vehicles continue to join the army of price cuts? Let's wait and see.
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