Japanese car is definitely an unavoidable topic in the domestic joint venture car camp.
The Japanese car used to be a huge hit in China, with a huge number of fans and black fans. "Japan Blow" and "Japan Black" had a protracted verbal war on the Internet, and the battle was bloody, without any impact on the sales of Japanese car in China.
But nowadays, the topic of Japanese cars is not that high. Fewer people who beat Japanese cars can see the naked eye, and fewer people who scold Japanese cars. This is all because the "river and lake" that Japanese car brands have been painstakingly built in China have collapsed.
can be seen from the sales volume in recent months, and the decline in Japanese cars is obvious.
In October 2022, Honda's retail sales in the domestic market were 106,101 units, a year-on-year decline of 28.5%, of which GAC Honda 1 terminal sales were 55,804 units in October, and Dongfeng Honda 1 terminal sales were 50,297 units in October. If it falls further, Honda's monthly sales will fall below 100,000 units.
. Nissan Motor's data shows that Nissan Motor's sales in September, including the two major business sectors of passenger cars and light commercial vehicles in China, were 92,071 units, a year-on-year decrease of 11.8%. Among them, the total sales of the three brands of Nissan , Venucia and Infiniti were 80,564 units, a year-on-year decrease of 6.2%; the sales of light commercial vehicles were 11,507 units, a year-on-year decrease of 38.0%. Not counting commercial vehicles, Nissan passenger cars have sold less than 100,000 units.
, except for Toyota , the sales of Honda and Nissan have declined to a certain extent. As for the second- and third-tier Japanese car brands, they have almost all been completely marginalized. Why did Japanese cars that once called the wind and rain in the domestic automobile market fall to this point?
Environmentally, almost all fuel vehicle brands are paying the price for not paying attention to the new energy vehicle market. Almost all joint venture car brands have seen a certain decline in sales in China this year, and Japanese brands are naturally no exception. What's more, the major Japanese car brands are relatively slow in electrification layout, and will naturally be affected even more.
From the perspective of the competitive environment of the automobile market, the rise of domestic cars has seriously squeezed out the market space of Japanese brands. In September, BYD Auto sold 201,200 vehicles, and increased by by 151.2% year-on-year. FAW-Volkswagen , Chery , Changan , Geely and other brands have also achieved good results. Compared with joint venture car brands, independent car brands and new car manufacturers have made small steps in the new energy field and launched many competitive models, which have certain competitiveness in both hybrid models and pure electric models.
In the era of fuel vehicles, Japanese cars were the targets of imitation and pursuit. Almost all independent car brands have been equipped with Japanese engines, gearboxes, or Japanese engines and complete vehicles in the reverse direction; but in the new energy era, the protagonist may be replaced by domestic car companies, thus achieving "from catching up to leading".
Various signs are indicating that the era of Japanese cars making money while lying down has ended, and the global automobile industry is turning to the new energy era. So in the new era, can domestic cars rise and replace Japanese cars in the global market? Let's wait and see!
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