When the market supply is oversupply, destocking and sales are the biggest goal of dealers. They can sell them with money, but they cannot keep the goods in their hands. The most important way to digest inventory is to reduce prices. Directly giving prices can bring strong stimul

When the market supply is oversupply, destocking and sales are the biggest goal of dealers. They can sell them with money, but they cannot let the goods stay in their hands. The most important way to digest inventory is to reduce prices. Directly giving the price can bring strong stimulation to consumers. For general car models, the price reduction is only 10,000 or 20,000 or 30,000 yuan. But if this matter is placed on luxury cars, it is no longer so simple. You can even buy one get one get one get one get one get one get one get one get one get one get one get one get one. I have heard of buying one get one get one get one get one get one get one get one if I am forced to do it.

Audi Buy A8L and get Q2L. Although the official has stated that this is the dealer's own behavior, this is enough to show that Audi's high-end models are seriously unsold and are facing huge market pressure. Even if dealers can take this inferior policy, even if the official does not agree, the default attitude is another way of support. It is said that Audi's brand influence in the domestic market in BBA is the least effective. Unexpectedly, high-end products also have such a dilemma.

In fact, this is not the first time that a car is bought with one free. Many years ago, the Mercedes-Benz G-Class was unsalable, and merchants introduced the policy of buying the G-Class A-Class. Mercedes-Benz SLK has also played this trick. For consumers, it seems that the business situation of the car company is in trouble, but for dealers, it may be another trick.

Book Audi A8L and get Audi Q2L, the sales of these two cars are relatively sluggish. Among them, the discount for Audi A8L is 100,000 yuan, while the Audi Q2L is not easy to sell, the lowest price of the new car has been reduced to around 170,000 yuan. The method of buying one gets one gets on these two cars will not cause a significant loss to car companies, but is a disguised reduction in inventory. For consumers, the discount is more exciting than direct price cuts, which is really a killing one.

car companies are very good at making plans, but it seems that consumers are not willing to pay. The fact is that Audi A8L is continuing to lower prices, and the price of the lowest-equipped model in Tianjin Port has dropped to around 600,000. This is still the price that luxury flagship cars should have. The Audi Q2L model with great limitations has always been very niche. It can be seen that when domestic consumers choose luxury cars, they do not only look at the price.

At present, in the domestic auto market, between Mercedes-Benz S-Class , BMW 7 Series and Audi A8L, the Mercedes-Benz S-Class is in the leading position, and the remaining two are at the time of renewal. The brand value this time is greater than BMW and Audi. This is the main factor for rich people to choose Mercedes-Benz . Both are luxury flagships, and the competition in car manufacturing capabilities is far less important than brand influence.