has sold more than 100,000 units in seven months after its launch. In September, it once again set a new monthly sales record with a record of 23,069 units (including 6,368 overseas sales). Who is such a strong model?
This popular model that has made a big hit is the third model of the BYD Yuan family, and it is also the first SUV of e-platform 3.0 - Yuan PLUS.
Since its launch in February this year, Yuan PLUS has not only seen a rising sales volume, but has rapidly exceeded 100,000 in cumulative sales, but has also won the A-class pure electric SUV sales championship with the advantage of faults for seven consecutive months! It is more worth mentioning that Yuan PLUS, as the first global strategic model of BYD , is the first strong player to take the lead in BYD's overseas markets such as Asia Pacific, Europe, Middle East , and the Americas.
Looking at the entire A-class SUV market, it has long been the world of fuel vehicles. The emergence of Yuan PLUS can be said to be a turning point in this market segment and also a milestone. Judging from the sales list of compact SUVs in September, Yuan PLUS is the only pure electric model in the top ten, and it has reached the runner-up position in just seven months after it was launched.
From January to September this year, the penetration rate of new energy vehicles has reached 26%. Faced with the compact SUV market that occupies an important share of the automobile market, which new energy vehicle company does not want to get a share, but there are still only a handful of pure e-sports products that can match Yuan PLUS.
So, what kind of strength has given Yuan PLUS the capital to stand out in the increasingly competitive pure electric market? What inspiration does the popularity of Yuan PLUS bring to the struggling competitors in the electrification competition?
01 A-level market " hexagonal warrior "
Personally believe that in this era of "appearance is justice", a good-looking and pleasing appearance is the primary condition for the popularity of the Yuan PLUS.
The appearance size between Song Pro and Song PLUS (the wheelbase of Yuan PLUS is actually larger than that of Song Pro), allowing the dynasty family's dragon face aesthetics to be better reflected in Yuan PLUS - richer chrome decoration brings a more refined visual feeling; the right size makes it look delicate and powerful.
Secondly, the elegant and sporty body lines, combined with the sloping back and low slanting shape, allows Yuan PLUS to directly hit the preferences of young consumers; by optimizing the hood curve, rear wing angle, and rear taillight curve, Yuan PLUS has a better aerodynamic performance, with the overall vehicle's resistance coefficient of 0.29Cd, which is still very excellent for an SUV with a width of nearly 1.9 meters. In terms of interior, Yuan PLUS has uniquely adopted the gym as design inspiration. The combination of speed blue, power gray and heat red is full of passion and power, which also echoes the temperament of sports and fashion. Dumbbell air conditioning air outlet, grip door handle, treadmill central handrail, plus the fibrous muscle texture covered with leather, various fitness equipment and muscle elements, make the Yuan PLUS the most special existence of the dynasty family.
The imaginative interior highlights the unique personality of young car owners, and many designs are even pioneering in the industry.
In addition, the integrated sports seat is paired with a suspended headrest, which has excellent wrapping and support. The key is that the main driver's seat can also be adjusted 6-way and the co-driver's 4-way electric adjustment, which not only gives you the most accurate and comfortable sitting posture, but also is a powerful tool for lying flat movie viewing in the parking lot theater.
Moreover, the rear seats also support a 4/6-minute discount. The 434-liter volume is expanded to 1348 liters after being folded down, forming a fully flat flexible space, loading more happiness for your long-distance travel weekend trips.
In addition to seeing a significant improvement in "face", those "insides" reflected in every driving detail are also surprising.
is built on e-platform 3.0. The Yuan PLUS is equipped with an efficient powertrain with a peak power of 150kW and a peak torque of 310N·m. It accelerates by only 7.3 seconds at 000 seconds, which is comparable to a 2.0T engine.
chassis, when all the same products use torsion beam suspension, Yuan PLUS is equipped with a set of four-link rear suspension. The professional team led by Hans Kirk, the former Mercedes-Benz S-Class chassis tuning expert, has obvious sporty performance due to competitors at the same price, significant roll suppression, excellent handling stability, and taking into account the riding comfort of the rear row.
In addition, YuanPLUS is also equipped with CST comfortable parking braking function, which not only solves the impact of the kinetic energy recovery system on comfort, but also does not experience the uncomfortable braking "nod" phenomenon like other new energy vehicles, bringing a smooth and comfortable driving experience to the passengers in the car.
It is worth mentioning that as a compact SUV of 150,000, Yuan PLUS also gives sincerity far exceeds competitors in terms of intelligent driving configuration.
Once the mobile phone is placed in the central control, the wireless charging pad will automatically charge you; at home, people can also remotely check the outside conditions of the car through the outside camera, and can also remotely open and close the doors, tailgate, and air conditioners. Such a convenient car life is really pleasant. The key chip configuration of
also uses Qualcomm Snapdragon 8-core CPU, which well ensures the smooth operation of the car system.
In addition, the functions of holographic transparent imaging system, full-scene digital key, VTOL mobile power station and other functions will bring many conveniences to your daily use of the car.
In the pure electric SUV market of 150,000 levels, YuanPLUS not only achieved the best performance in the power, battery life and space that users may care about most, but also gave full surprises in terms of intelligence and appearance. It can be said that it is the most comprehensive "hexagon warrior" of this level. The monthly sales of nearly 20,000 vehicles are the best proof.
02 technology is strong enough, professional enough
Safety is the biggest luxury of electric vehicles. To become a product with core competitiveness, simply stacking configuration is far from enough. A sufficiently professional pure electric exclusive platform is the hardest confidence.
, e-platform 3.0, is such an open platform with intelligent evolution capabilities and high scalability layout.
first, it has a sexy brain.
BYD's self-developed operating system BYD OS provides service interfaces for subsequent applications such as vehicle-road cloud network integration, which can meet applications such as power system, intelligent driving, body electronics, and chassis control.
is paired with a highly integrated domain control electronic and electrical architecture. BYD OS can also support the core capabilities of high-level driving development, which can realize plug-and-play applications across hardware and software across platforms.
In other words, in the future, more advanced autonomous driving functions can be implemented on e-platform 3.0.
Secondly, as the most energy-saving car company, the e-platform 3.0 built by BYD naturally also needs to give you the best energy efficiency.
Thanks to BYD's self-developed world's first mass-produced eight-in-one electric powertrain, YuanPLUS has a lighter system weight and a smaller system volume than pure electric models of the same level. By increasing space utilization and reducing weight, it can achieve the purpose of reducing losses and reducing system components.
plus the addition of independent design components such as card-issuing flat wire motors, SiC power module controllers, etc., brings lower energy loss and higher output power. Calculated based on the power consumption of RMB 12.2-12.5kWh of RMB 100 kilometers, household electricity consumption is 6 cents per kilometer, and the minimum of RMB 100 kilometers is only 7 yuan.
In response to the common range attenuation in winter in the north, e-platform 3.0 also pioneered a wide temperature domain high-efficiency heat pump system, with a low-temperature range increase of more than 20%, and it can fully meet the heating needs of the car at minus 25 ℃.
In terms of charging speed that consumers are most concerned about, BYD has developed electric drive boost charging technology, which can achieve charging performance of 15 minutes of charging and a battery life of 300km. The key is that this technology is fully compatible with all current public charging piles. What kind of battery life anxiety is almost non-existent.
In addition to the pioneering core technology of e-platform 3.0 itself, BYD's own reliable manufacturing process is also the key cornerstone of the continued popularity of Meta-PLUS.
Not long ago, the average gap of the body sheet metal parts of the Yuan PLUS body was measured to be 3.3 mm, and the maximum gap difference was only 0.45 mm. In terms of interior workmanship and materials, Yuan PLUS soundproof cotton and carpets are all made of environmentally friendly materials from big-name supplier Beneck, which really makes you feel at ease in every breath.
In terms of body structure safety, Yuan PLUS uses a large amount of hot-formed steel, ultra-high-strength steel and high-strength steel to create a high-strength body. In addition, the exclusive power transmission body of pure electric models makes you feel as safe as if you have a "golden bell cover" protection in the car.
is due to the hard-core support of e-platform 3.0 and reliable manufacturing processes that allow MetaPLUS to continue to gain recognition and trust from consumers under the rapid growth trend.
is written at the end:
Facts tell us that the success of meta PLUS is by no means accidental.
Yuan PLUS, which was born from e-platform 3.0, can be said to be extremely talented. From intelligence, performance to safety, they all have the basic conditions for hit products; the strong and balanced product strength comes from BYD's valuable experience in the new energy market; coupled with the cost advantages brought by the vertical integration strategy and reliable quality control strength, such comprehensive strength makes Yuan PLUS have all the conditions for hit products. The popularity of
yuan PLUS is not surprising. In addition, the current sales of Yuan PLUS are still limited by production capacity to a certain extent. With the further increase in production capacity, Yuan PLUS's monthly sales continue to rise. It is not a dream to win the pure electric SUV sales champion. It may even further invade the compact fuel SUV market and rewrite the pattern of compact SUVs.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-