Facing multiple tests such as "chip shortages and electricity", epidemics, high temperatures and other industries, the Chongqing Auto Market in September fully demonstrated the quality of the traditional peak sales season. In particular, the market penetration rate of new energy has been rapidly increasing, and the development trend has continued to improve and is higher than expected. In August, the auto market showed a down-season situation. The penetration rate of of new energy vehicles has reached 32.84%, surpassing the national retail penetration rate of new energy vehicles in September of 31.8%, outperforming the market . Behind
, under the promotional discounts such as Mid-Autumn Festival and National Day, and the stimulation of the 2022 "Ai Shang Chongqing·Yu Yue Consumption" car benefit promotion activities, "hot orders" and "pre-arrangement test drives" are high-frequency words that Upstream News reporters recently heard from visits to major 4S stores and direct stores.
October 11th, although it was still a working day, the popularity of BYD Qianyuan New Jing Nan'an store located in Jinling Che World was "popular". There are many customers watching the car around popular models such as BYD Han DM-i and Qin DM-i.
The store’s new media manager Zhang Xin said that due to the impact of the epidemic and high temperature, passenger flow in July and August actually declined, but with the launch of the “Ai Shang Chongqing·Yu Yue Consumption” car welfare promotion campaign, passenger flow and orders in September have increased significantly. "For exchange customers, we launched a replacement subsidy of of up to 8,000 yuan, and also launched a series of financial policies. In addition, the government's policy benefits have set off a small climax of car purchase." Zhang Xin said that during the National Day alone, our store's sales reached 120 units, an increase of 80% more than usual.
Zhang Xin revealed that the store currently has sufficient supply of cars, and even for the short-term models, the pick-up cycle is getting shorter and shorter. Taking BYD Tang DM-i as an example, the pick-up cycle has been shortened from 5 to 6 months in the past to more than 2 months now.
Similarly, Wang Yishan, marketing director of FAW Volkswagen Jinlinglongzhong Store, also said that test drives are "uncomfortable". Despite the impact of the epidemic, high temperatures, etc., the passenger flow of cars in August was basically the same as last year, and increased by 10% in September.
"We have increased our promotional efforts during the event. We not only launched a power upgrade gift package worth more than 5,000 yuan for Bora models, and exchanged old cars for a maximum of 18,000 yuan for replacement gift package, but also took out 15 special cars, which can enjoy a maximum of 55,000 yuan discount, and sold out in just one week." Wang Yishan said that tax and fee reductions, combined with the series of discounts he launched, have indeed attracted many customers. The new energy vehicle ID4 and ID6 series sold nearly 100 units in September.
In Wang Yishan's view, the government's introduction of such policies and activities at this time is not only a "timely rain" to increase car purchase orders, but also a "positive energy" to boost market confidence.
Relevant person in charge of Chongqing Jinling Che World Luo Hong also said that Jinling Che World, as the largest automobile market in the southern region, is also one of the most concentrated new energy vehicle markets in the city. Since September, according to feedback from the park's distribution stores, based on the government's 2022 "Ai Shang Chongqing·Yu Yue Consumption" car benefit promotion activity, the flow of customers entering the store has increased significantly, and the transaction rate has also increased. Therefore, Jinling Che World has joined hands with various brand manufacturers and stores in the park to launch a series of measures such as special car promotions, second-hand car replacement, and financial policies, which further enhance the consumption heat of the auto market and boost consumer confidence. "With the end of the year, a large wave of preferential policies will be introduced one after another, and the promotion will be increased," said Luo Hong.
2022 "Ai Shang Chongqing·Yu Yue Consumption" car benefit promotion activities and the discounts given by dealers, manufacturers, etc. have really "added fuel" to the auto market.
Chen Xueqin, executive vice president and secretary-general of Chongqing Automobile Business Association, introduced that the 2022 "Ai Shang Chongqing·Yu Yue Consumption" car benefit promotion event hosted by the Chongqing Municipal Commerce Commission attracted nearly 200 dealers and thousands of stores in Chongqing to join in, and "club together" launched multiple discounts. During this period, seven district and county governments including Rongchang District and Dianjiang County have jointly launched car purchase subsidy measures ranging from 500 to 3,000 yuan. Chongqing passenger car consumer market has launched multiple "super gift packages" such as car purchase subsidies and car purchase tax reductions, taking multiple measures to activate the vitality of the consumer market and start a new round of automobile consumption feast.
Upstream news reporter Yan Wei
Editor: Zhu Xiaoqiao
Editor: Wu Jinming
Editor: Feng Fei
Evaluation: Feng Fei
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