, which is mass-produced bZ4X based on the e-TNGA platform architecture, released a positive signal from Toyota in the pure electric market.
A few days ago, GAC Toyota's first truly pure electric car was launched. The price of the bZ4X is lower than expected. The starting price of the new car is 199,800 yuan, and the product pricing is placed in the 200,000-250,000-250,000 yuan market.
Among them, the long-range version of the model that everyone can accept is priced at 229,800 yuan and a range of 615km.
Toyota's pure electric car is the latest to debut. Compared with Volkswagen ID series, Honda e:N series, and Nissan Ariya, bZ4X can be regarded as the latest product for major global manufacturers to appear.
is not that Toyota does not want to be earlier, but in terms of technical planning and product design, Toyota, which has been deeply rooted in the hybrid market and the hydrogen energy market, has been doubtful for a long time in the face of the EV market vigorously promoted by China. Coupled with some product design issues under the traditional car manufacturing thinking, the bZ4X, which should have been on the market in the first half of this year, will arrive later. Although
is later, bZ4X has received more shocking information.
For example, Toyota completely abandons its brand value operation strategy, and the concept of operating new energy vehicles truly returns to the product and no longer implements the brand premium strategy.
For Toyota, it is more important to consolidate the development tone of the new energy market, so the starting price of the bZ4X with a size of 4.7 meters is only 200,000 yuan, which is even lower than that of a fuel vehicle.
This is much more rational than Mercedes-Benz .
, which was ridiculed by Tesla , still fantasizes about being a luxury brand, selling a higher price than the GLC created on the same platform, trying to continue to mess with the Chinese market by selling brand value.
shows that Toyota did a lot of research when operating the market. China's new energy market is a brand new track. If you want to grow in this market, you must invest more energy and strategies to operate.
Some people say that the bZ4X product is not powerful enough, but I have new opinions.
01 Price is not evil
The entire passenger car market has been led by the new forces in the price, believing that electric vehicles should be long-range at low prices.
But in fact, enabling enterprises to achieve self-profit is a basic principle of a qualified and mature market. At present, new forces have the problem of losses in selling cars. On the one hand, the new forces that started from scratch have a very high cost in the early stage of car manufacturing. On the other hand, the new forces' operating strategy is not to make money by selling cars.
The strategy of the new force is to sell cars even if you lose money.
This is very evil. The fundamental reason for a company to base itself on the market is to make profits by selling products. Companies with unprofitable products must be unsustainable. The backer behind the new forces is the capital market, but they will also face the operational crisis of the capital market being withdrawn at any time. The pricing of
bZ4X is entirely considered in self-profitability. The 615km battery life version of
.2298 million has greatly reduced manufacturing costs through GAC Toyota's production capacity and technical reserves, and does not use capital and subsidies to achieve the normal profit level of independent sales of bicycles.
From the perspective of the enterprise and the market, the appearance of bZ4X did not overdraw Toyota's future value in new energy development strategies, which is a manifestation of the healthy operation of the enterprise.
02 The three-electric technology is strong and
is not insane because the technical reserves are not weak.
bZ4X is the electric SUV with the smallest battery capacity and the lowest power consumption per 100 kilometers among the models of the same level. From the data level, its power consumption per 100 kilometers is only 11.6 kWh, which is the SUV model with the lowest power consumption per 100 kilometers.
shows that a deep level of optimization has been carried out in the BMS battery management system adjustment, using the smallest battery pack to achieve the longest battery life, reducing the battery pack capacity through low power consumption, thereby reducing battery costs, amplifying the profit margin of bicycles, and controlling the development status of enterprises, so as not to enter the vortex of "car selling losses".
At the same time, it achieves the charging speed of 7h slow charging, striking with many mainstream electric cars in China, making slow charging faster and improving the daily experience.
fundamentally, it is clear that Toyota has mainstream technology reserves in the current electric vehicle market, and technology reserves are the speed and confidence to drive the company's development in the new path.
is indeed Toyota has made the latest efforts in the Chinese market, but at present, it does not delay the expectation of rapid growth in the new energy market.
03 Traditional advantages
0 entered the Chinese passenger car market at the latest, and there is a reason for the delay in tickets. The fundamental reason for the delay in
is that the product's performance is not strong enough, but it also reflects Toyota's strict control over quality. For Toyota, electric cars are also a car. The attributes of
cars should be safe, stable, economical and durable.
Toyota realizes new energy value based on cars, while most new forces are more racing against capital, and are often not powerful enough in the basic car manufacturing process.
The high value of the entire life cycle is the story Toyota has been telling.
makes buying a car easier, using a car more economical, and making it safer. This is the concept of Toyota fuel vehicles, which also runs through the fuel vehicle market, so what we see is that Toyota's electric vehicles will come later, but from the current perspective, they also show the core competitiveness they should have.
For example, the power consumption of 11.6 kWh per 100 kilometers, such as the 615km battery life and rich and safe configuration, has set a price of 229,800 yuan, and the reliability and stability brought by Toyota's traditional manufacturing process.
All these indicate that when it comes to building electric vehicles, Toyota has not abandoned the traditional fuel vehicles' car manufacturing concept.
The company's philosophy is to build cars from the usage level, so that Toyota Akio can blow up Li Xiang 's cow is a very difficult thing, because the company's mission and demands are completely different.
Toyota's demand is to ensure that the basic sales are stable, even if electric vehicles are built, the importance of reputation cannot be lost. This is Toyota's operating focus in the past few decades.
New energy is indeed a new path, but not the only path. The importance of brand value cannot be broken by the appearance of the electric vehicle track.
And the way of new forces is to race against capital in the short term. The first batch of new forces has only been a few years since now. There are no new forces in the long history. Their purpose is very simple, and they will get dividends in the passenger car market with race against capital.
So the new forces do not talk about comprehensive value, let alone product reliability and stability. They strive to package electric vehicles into an IT technology product, ignoring the basic attributes of the car.
market has been taken a deviant, and many people have forgotten the basic attributes of new energy vehicles, which are still one car.
The ultimate reliability and stability development route pursued in the past has become a big screen, a large refrigerator and a large seat in the era of new forces. Even companies do not have to consider making money by selling cars, and choose to be close to capital.
There are not many companies that can be sober in the world. Doing a good job in self-profit, technology expansion and product reliability is the most basic cultivation of a new energy vehicle.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-