Cover News Reporter Zhang Fuchao
On October 11, Cover News learned from Mercedes-Benz that in the third quarter of 2022, Mercedes-Benz delivered more than 517,800 passenger cars worldwide, a year-on-year increase of 21%; among which 206,815 new cars were delivered in the Chinese market in the third quarter, a year-on-year increase of 37%, and a total of 562,616 vehicles were delivered in the first nine months, entering the fourth quarter with a steady momentum.
Specifically, under the strategy of full electric power, the new EQE and Mercedes-Benz C 350 e L plug-in hybrid sports sedans were launched one after another in the third quarter. Mercedes-Benz's new energy vehicle lineup (including pure electric models and plug-in hybrid models) further enriched customer choices, achieving a month-on-month growth of 27% compared with the previous quarter in the third quarter.
In addition, the first domestic Mercedes-EQ model built on the EVA pure electric platform, the new EQE, has received positive feedback from the market since its launch in August. The new EQE pure electric SUV will make its global debut in October; the first large 7-seater large luxury pure electric SUV - the new EQS pure electric SUV officially debuted in the Chinese market in the fourth quarter. At present, the Mercedes-Benz new energy vehicle product lineup will fully cover various luxury segments such as sedans, SUVs, compact models and performance cars of different sizes.
It is worth mentioning that high-end luxury models represented by Mercedes Maybach, Mercedes-AMG, Mercedes-Benz G-Class, etc. continue to gain recognition from Chinese customers and maintain excellent performance in the first three quarters. Among them, Mercedes-Maybach new car sales achieved a year-on-year growth of 30% in the first three quarters.
In the first three quarters, Mercedes-Benz E-Class and Mercedes-Benz GLC SUV performed well, achieving double-digit growth during the same period; while the luxury flagship Mercedes-Benz S-Class sedan continued to maintain a leading advantage in its market segment.
It is reported that in order to further enhance the exclusive luxury experience of Chinese customers in the high-end luxury segment, Mercedes-Benz officially launched the exclusive customization service of "MANUFAKTUR Craftsmanship and High-Class" in August this year, providing customers with rich customized choices for Mercedes-Maybach S-Class sedan and Mercedes-Benz G-Class off-road vehicle. On the occasion of the 55th anniversary of the birth of the AMG brand, after the three Mercedes-AMG 55th Anniversary Edition models were launched in August, more 55th Anniversary Edition models will be launched within the year. In October, the limited edition of Mercedes-Benz S 680 Virgil Abloh designed by well-known designer Virgil Abloh was launched in China, continuing to innovate and explore the contemporary spirit of "highest luxury".
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