On October 8, 2022, the first working day after the National Day, the new energy vehicle market ushered in a new model with high attention - Ziyoujia NV officially launched. The new car is available in 6 colors and 3 configurations. The price of the pure electric standard battery life version is 278,800 yuan, the price of the extended range version is 288,800 yuan, and the price of the pure electric long battery life version is 318,800 yuan.
As the first mass-produced model under "Niu Chuang", one of the reasons why Youjia NV has attracted much attention from brand to model is that its corporate background is one of the most influential brands in the electric bicycle industry. This time, it crossed the product layout to mass-produced cars for product layout and entered the competitive red ocean market, which means that there is another "new force" brand with a not-so-small background in the competition category of new energy vehicles, and its product performance is naturally eye-catching.
The appearance of a combination of retro and modern
Zhiyoujia NV model itself adopts a popular design language nowadays, using the design concept of retro and modern elements to give the body a relatively novel visual impact. Especially the design method of the front face looks quite regular, and it does not intend to use exaggerated designs to attract attention like many new car-making companies when they first entered the market. However, the unique headlight group composed of LED light sources also makes the car very recognizable when the lights are on.
The side lines of the car body also do not adopt a complex design, but the downward folding corner of the roof and the upward waistline design of the D-pillar position make the whole car look more agile, and from the side the body looks more obvious dive posture, which further increases the youthfulness of the whole car. Although it is positioned as a medium-to-large SUV, the visual effect of the whole car is not bulky.
The dot matrix tail lights at the rear of the car have an effect of echoing the light group at the front of the car. The design of the whole vehicle tends to be flattened, and the design of the whole vehicle is very mature. It does not have a significant sense of patchwork, and it also rejects the common phenomenon that the body design tends to be homogenized to a certain extent, which can give consumers a lot of favorability.
The most eye-catching part of the interior layout of the Ziyoujia NV is the vertical 15.6-inch central control screen with built-in 6 linear motors, which can give consumers a touch screen texture with physical feedback. "Insensitivity" is the key to the interaction of the whole vehicle. The NIUTRON OS system built into the car screen is developed from Android Automotive. It can provide various wireless interconnections in the interconnection with mainstream smartphones, including CarPlay, Carlink and HiCar. This must be very attractive to many consumers who are accustomed to using smartphones to interconnect with cars.
The entire series comes with a variety of intelligent driving assistance configurations standard
Zhiyoujia NV is also a brand new model focusing on intelligent driving. According to the official statement, the entire car of Ziyoujia NV is equipped with 12 high-definition cameras and 5 mm wave radar . The entire series comes with 24 AAD advanced driving assistance systems, and can pay to upgrade the hardware. After the upgrade, the NOA pilot driving assistance function of highways and urban roads can be realized, and more automatic parking scenarios can be unlocked.
provides two driving forms to meet different needs
New car offers two driving forms: pure electric and extended-range drivers, among which the pure electric standard version has a range of 440km (CLTC operating conditions) and a long-range version of 560km (CLTC operating conditions); the range of extended-range CLTC under the operating conditions exceeds 1257km, and the pure electric cruising range reaches 150km. The gasoline range extender uses a 1.5T four-cylinder range extender with a thermal efficiency of up to 41.07%. In the editor's opinion, the extended-range version will be a highly competitive choice for this car.
Conclusion: The market environment is a double-edged sword
Judging from the current competition among new forces, Ziyoujia has certain user-level advantages.The main reason is that the domestic new energy user group is constantly expanding, and the increase in the selection of automobile products, the continuation of the new energy purchase tax exemption policy, and the change in user concepts have caused the conversion cycle of new car products to be significantly shortened compared with the past, which has led to the fact that both users who have had traditional gasoline cars and young consumers of the new generation have a high acceptance of new energy vehicles with high configuration and outstanding performance. The timing is not too late to choose the timing. The objective market environment with a high growth rate is the key to the ideal sales of the Youjia NV after entering the market.
But at the same time, the competitive pressure faced by Ziyoujia NV is really not small. Ziyoujia NV provides two power forms: the layout of extended-range and pure electric power, and its intention is also very obvious: it is to allow consumers with different demands to select products that meet their needs in the Ziyoujia NV model catalog. However, for this market and for consumers, Ziyoujia brand is indeed a "newbie". The launch of the model is only the first step. Every link in the construction and maintenance of front-end and back-end chains such as sales front-end, on-time delivery, product quality control, after-sales service, user maintenance is the key to affecting the reputation of Ziyoujia NV brand and products in users and markets.
Today's consumers have a high acceptance of new things, but they have also become very demanding. In addition, looking at the entire new power corporate matrix, there are "head groups" that have established their image, such as NIO , Ideal, Xiaopeng , and later, there are up-and-coming stars such as Zero Racing, Nezha, and Wenjie. Whether the "Niu Chuang" that crosses the electric bicycle industry to the automotive industry can create its own "bull market" depends on a series of actions after its launch of "Niu Chuang" and Ziyoujia NV. Starting from October 9, Ziyoujia's national dealers will open one after another. Perhaps this brand new model is worth looking forward to by potential users of smart new energy.
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