Yesterday I accidentally saw a sales list of medium and large sedans. What is surprising is that the top sales list is actually the independent brand BYD Han!
You should know that medium and large cars have separated from the basic transportation needs, and high-end enjoyment beyond transportation pursued by car buyers, such as space, control, performance, etc. This is also the reason why high-end, medium and large sedans have always been occupied by joint venture luxury cars. At least when the budget reaches 300,000, many people think of BBA, and at least most people think of BBA. However, no one expected that BYD Han would top the list with an absolute advantage. As it turned out, more people with a budget of 300,000 have chosen the BYD Han.
Information about BYD Han can be seen everywhere, and there are a lot of advantages. In fact, a lot of advantages does not mean that the model will be popular. In reality, many models are actually a lot of advantages, but the sales volume is always calm and some models have even been quietly out of the market. Therefore, it is necessary to visit the store and interpret the BYD Han from the perspective of consumers. Speaking of this, I remembered a certain joint venture car company in the past few years. After a certain car was launched, it conducted many interviews and surveys in China, and then tailored an SUV based on everyone's demands. After it was launched, it became popular and once increased by 2-30,000 yuan to mention the current car.
Without further ado, I entered the store
After entering the store, I was attracted by the Han EV in the C position. I took photos while no one was looking at the car:
two words: Beautiful ! One word: sau ! It looks flawless from any angle!
Han DMi is also beautiful:
Interior and space need not be introduced:
This configuration, power and energy consumption are really worthy of this price. There were several customers in the corner studying the car and leaned over to hear what the customers said (chat up):
these big brothers turned out to be one of them who came to do maintenance for Han DMI, and the other two came to see the car. I bit the bullet and pretended to buy a man and dmi to force him to chat. Fortunately, the big guys were all very enthusiastic. When it comes to , BYD and , they were very talkative, and the conversation opened unconsciously.
I learned from a chat that the elder brother pursues a higher driving experience, so he has to replace his joint venture intermediate sedan and upgrade it to a medium and large sedan. The first thing I considered was the BBA entry-level model, but after some comparison, I found many problems. In the words of my elder brother, I have been driving for so many years, and I have become more and more familiar with cars along the way from the earliest small car to the intermediate car . BBA was a dream many years ago, but dreams are not static. With the development of the times, dreams will become less fragrant. For example, when we were poor or hungry, we fantasized about eating dumplings every day in the future. As a result, twenty years later, we really lived a life of being able to afford dumplings every day. The question is, is it happiness to eat dumplings today? Have we found happiness after the dream is realized?
So today with the rapid development of technology, the former BBA dream has also changed because there are better choices. The eldest brother said that the attributes of cars have become different from those of more than ten years ago. Now cars have returned to the essence of transportation, and it has long been history to move to the storefront. Therefore, after leaving the brand factor behind the same price, strength becomes the factor of car selection. Han EV power is comparable to that of a supercar, with low-key, luxurious and down-to-earth interior, large space, comfortable seats, and super complete configuration. It is not bad at all compared to luxury cars and even a little stronger!
4WD noble standard range 610km, zero-hundred acceleration 3.9s, taking into account both power and range, 100 kilometers of power consumption 14.5kwh, and less than one cent per kilometer per kilometer when charging at home! Drive a medium and large luxury four-wheel drive sedan, accelerates by 3.9s at 100 yuan, and only costs one cent per kilometer. It feels good to think about it! Looking back at the entry-level BBA model of 30w, it won’t be as good as it is!
So the elder brother directly decided on BYD Han after a visit! The only drawback is that there is no existing car to carry after booking the car, and you can wait at least about four weeks before you can pick up the car. According to sales staff, the Han pick-up cycle is obviously much shorter than that of other models. Some models have a pick-up cycle of more than half a year. It can be seen that BYD Han is giving priority to production.
There are two groups of young people talking about the car in the corner:
again and put it on to listen to the young friends’ thoughts. During the chat, I found a problem, that is, young people accept new things faster and understand cars better. For example, this brother memorized the parameters of the Han DMI model and was very clear about the advantages and disadvantages. The sales consultant was also very embarrassed. The brother was talking to himself throughout the whole process, and the sales consultant couldn't even interfere with the introduction. The brother's conversation with the sales consultant was about when he had a car, loan processing and interest rates.
In the gap when the sales consultant went out, this brother and I deliberately talked about car selection. For example, I was curious why I chose BYD Han. You should know that most elderly people at home or drivers around you prefer joint venture intermediate cars, after all, there is a reputation. After chatting for a while, I summarized several reasons why the young man chose BYD Han.
-: Fuel vehicles of the same price are old-fashioned and have no idea about their appearance. Young people prefer coolness.
2: Fuel car interior and configuration can never break out of the old-fashioned circle, and designers are limited to traditional car design. Some high-end configurations are placed on high-end models. Intermediate or entry-level luxury cars can only meet basic driving needs, just like the mobile phones used to make phone calls back then.
3: The power of intermediate cars and entry-level luxury cars is slightly worse than that of Han.
The young couple finally chose the Han DMi model. On the one hand, the reason is the price factor, and on the other hand, the battery life is considered. The Han DMi supreme naked car is only 22.58w, and the pure electric battery life is at least 100km. Because it is the first car for the family, I consider more about long-distance travel. Pure electric 100km to and from get off work in the local urban area is enough. The fuel consumption per 100km will not exceed 5 liters when you don’t have time to charge. The fuel consumption is comparable to that of microcars .
went around for a long time, and the salesperson also stared at me for a long time, so he had to pretend to ask a few questions about sales:
The salesperson patiently told me the advantages of Han, and I also took the opportunity to ask the salesperson Han’s customer group and tried to paint a group portrait. Finally, a few messages were drawn from the salesperson: young people are not the main force in buying men, and the color they like is red. Young people buy more DMI models (economic factors), and the proportion of young people borrows a large amount of loans, and young people value the strength of the car itself more.
Middle-aged people prefer black and gray. Some people choose Han for the upgrade of intermediate cars, some people choose Han for the second car for their family, and some people even buy it purely (power/configuration). There are many BBA owners, and high-end models are often bought by these car owners with good conditions. Finally, the young lady told me that Han’s car pickup cycle is obviously shorter than other BYD models. BYD’s Shenzhen base is specially used to produce Han’s model. You can definitely mention the car if you order a local car for about a month.
There are many aspects to discuss in other 4S stores, and there are many language skills. For example, cutting the price of the car, giving some gifts, getting some discounts, raising loans, picking up the car on the same day, etc. More people in BYD stores are asking whether the sales can pick up the car quickly...
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