In 2021, China's annual automobile production reached more than 26.5 million, ranking first in the world. In August 2022, China's automobile exports reached a historical high of 308,000 vehicles, surpassing Japan for the first time to become the world's largest automobile exporter. However, compared with some overseas traditional automobile powers, the overall competitiveness is still slightly insufficient. Therefore, with the help of the new energy market, the so-called "overtaking on the curve" has become a new development goal of many domestic independent models. The most representative of this is BYD . When a group of opponents are still studying fuel vehicles, BYD has begun to explore in the field of new energy, accumulating strong technical strength and excellent market performance.
BYD is no longer satisfied with the single domestic market. After entering the Japanese market with a high profile in the first half of the year, on September 28, BYD held an online European press conference for new energy passenger cars, launching three models for the European market, including Han, Tang and ATT03, and announcing the official pre-sale prices. Taking the German market as a reference, the pre-sale prices of the three models are 72,000 euros (about RMB 498,000), 72,000 euros and 38,000 euros (about RMB 263,000). BYD said that these three models will be officially priced at the Paris Motor Show in France in October and will be delivered in many European countries at the end of the year, including Norway , Denmark , Swedish , Netherlands , Belgium , Germany and other countries. Before the end of this year, BYD will further explore the French and British markets.
In fact, BYD entered the European market as early as 1998, and its business expanded from batteries to solar energy, energy storage, and new energy vehicles, covering more than 100 cities in more than 20 European countries. However, in the automotive field, BYD currently mainly focuses on commercial vehicles in the European market, including the UK electric buses we are familiar with. Fortunately, with the accumulated local operation experience over the years, it has played a good role in promoting the subsequent arrival of BYD passenger cars.
For BYD, as the birthplace of automobiles, Europe has relatively stricter access conditions. Being able to gain a foothold here will help demonstrate BYD's strength. As we all know, many European countries attach great importance to environmental protection, energy conservation and emission reduction. Ordinary people also have a high acceptance of electric vehicle . new energy passenger cars have increased to 2.074 million in 2021. Moreover, governments of various countries have provided substantial subsidies to new energy vehicles. The penetration rate of new energy vehicles in many countries has exceeded 20%. It can be said that the external environment is quite favorable.
Secondly, BYD is stepping up its overseas market, which is also driven by its strong strength in the new energy field. As the only company in the world that masters the core technologies of the entire industry chain of new energy vehicles such as batteries, motors, electronic controls and automotive-grade semiconductors, and provides one-stop new energy overall solutions, BYD has successively launched advanced technologies such as blade battery and e-platform 3.0 to create a safer, more efficient, comfortable and intelligent, all-round new energy vehicle product services. In the first half of this year, BYD has become the global sales champion of new energy vehicles and is the "world's largest new energy vehicle manufacturer". Its status is similar to Volkswagen or Toyota in the fuel vehicle era.
Compared with its old rivals in China, such as Tesla , Volkswagen and other brands, BYD may face more strong competitors in the European market in the future. Judging from the current situation of the new energy vehicle market in 14 European countries, Volkswagen, BMW , and Tesla are the three most popular electric car brands, among which Volkswagen ID.4, Skoda ENYAQ and Kia EV6 are the three best-selling electric cars. There is only one Chinese brand electric car, MG ZS, ranking 10th. Technology and scale are the two major advantages of BYD entering the European market. However, facing a group of experienced "old seniors", BYD's future development in the European market is bright, but the road is tortuous. We believe that BYD is expected to achieve greater achievements overseas.
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