Recently, Dongchedi learned from BMW that the new BMW iX3 is launched, with the leading and pioneering models, with a price range of 399,900-439,900 yuan. The overall price range of the vehicle remains unchanged, and there are only adjustments in terms of configuration.

text: Original by Dongchedi Chen Xuming

The picture shows the 2022 BMW iX3 Leading Model

[Original Product] Recently, Dongchedi learned from BMW Auto that the new BMW iX3 is on the market, and the leading model and the Creative Leading Model are launched, with a price range of 399,900-439,900 yuan. The overall price range of the vehicle remains unchanged, and there are only adjustments in terms of configuration.

continues the appearance design of the models on sale, and only adjusts the configuration in terms of

Users who are familiar with BMW models may have some understanding. As the brand enters the September production month, many models have been adjusted. This new BMW iX3 also has the following configuration changes:

• has added an option for driver's side seat electric lumbar support, priced at 1,500 yuan ; On the leading M sports package model of
• iX3, the automatic parking assist system is replaced with a reversing image + front and rear parking distance alarm;
• no longer provides tire repair package; the button areas on both sides of the steering wheel will be updated to a silver appearance (now black);
• cancel the door welcome light (but the welcome blanket is retained); Type in the central armrest box of
• The C interface no longer provides data transmission function (only the charging function is retained);

blue trim has been changed from standard to alternative

• front grille interior, side of the body and rear bumper standard gray elements (currently free to be selected), while the blue elements have been changed to free to be selected (blue elements are only equipped with carbon black, ore white, mysterious gray and cashmere silver car paint);

interior maintains the styling style of BMW's models. In terms of power, the new car will still maintain the power configuration of the models on sale, using rear single motor drive, the maximum motor power is 210 kilowatts and the peak torque is 400 Nm. The range under CLTC conditions is 550 kilometers (leading type) and 535 kilometers (credit type). The official acceleration time given by the 0-100 kilometers per hour is 6.8 seconds. (The above data comes from BMW Auto)

new car background, competitor analysis :

Tesla Model Y

BMW iX3 is the first BMW pure electric SUV produced by BMW Brilliance. It was launched at the Guangzhou Auto Show in November 2020. The price adjustments have been made subsequently. Two configurations are currently available, with a price range of about 400,000 to 440,000 yuan. At this price, the models that users can also buy include Tesla Model Y (316,900-417,900 yuan), NIO ES6 (368,000-554,000 yuan), NIO EC6 (378,000-554,000 yuan), Avita 11 (349,900-600,000 yuan) and other models.

NIO ES6

Judging from the sales volume in the past six months, BMW iX3 sold 12859 units, Tesla Model Y sold 137874 units, NIO ES6 sold 24321 units, and NIO EC6 sold 10169 units. In comparison, the sales of BMW iX3 is far behind the hot Tesla Model Y, which is on a similar order of magnitude to NIO EC6, about half of the sales of NIO ES6, and there is still a lot of room for improvement.