The policy of lifting the ban on pickup trucks in China continues to expand its benefits. New lifestyles such as outdoor camping continue to explode, and the popularity of pickup trucks is also increasing. Today, pickup trucks are no longer just a production tool, but carry people's yearning for a better life and continue to evolve into a carrier of life and leisure. Therefore, the use scenarios of pickup trucks have become more diversified.
Faced with the huge potential of the pickup truck market, Changan Automobile Vice President Peng Tao said: Changan Automobile continues to promote market expansion through category innovation, develops smart cockpits and versatile cargo boxes, and focuses on home and business use and outdoor leisure. category, achieving full field and full scene coverage. Relying on technological leadership to promote experience upgrades, it integrates core advantages in styling design, intelligent technology, power technology, and new energy fields to focus on creating a new experience suitable for pickup truck users.
△Peng Tao, Vice President of Changan Automobile
, approaches users and is user-centered. In the next two to three years, Changan Automobile will also launch a variety of pickup products based on new energy sources to form a complete and powerful product matrix, provide a low-carbon and comfortable travel experience, build a rich and diverse pickup ecosystem, and lead a fashionable and enjoyable lifestyle. .
In order to have a deeper understanding of the real needs of users, at the press conference, the official also invited user representatives to the stage to share their stories and experiences about pickup trucks, and to jointly imagine new forms of pickup trucks in the future with users. When talking about their expectations for the new pickup truck, user representatives put forward the demand "I want it all": the new pickup truck should be strong in off-road use, have a good appearance design, have a comfortable driving experience, and take into account family travel, etc.
△First on the left: User representative Cheng Jianhao; First on the right: Imagineer Japaul
Faced with many requirements from users, the product speaker of the day, namely the general manager of the Changan Pickup Brand Division and the general manager of Changan Kaicheng, Chen Weijie, confidently said: "We use the new Concepts and new technologies give Changan Lantuo an outstanding new image, new power to be superior to its peers, new enjoyment of luxury technology, and new intelligent and considerate features. experience, fully satisfying consumers’ diversified car usage scenarios and needs.”
As the “best partner” to accompany users on their journey to the stars and the sea, the appearance of Changan Lantuo adopts the aesthetic design language of mountains and rivers, drawing creative inspiration from the magnificent mountains and rivers. The ingenious craftsmanship breaks through the traditional design. After more than a thousand plan competitions, more than 20 1:1 model verifications, 15 in-depth user tests, and 6 rounds of design direction adjustments, it finally emerged with an almost perfect ultimate form.
△Chen Weijie, General Manager of Changan Pickup Brand Business Unit, General Manager of Changan Kaicheng
Changan Lantuo Yunhai Glacier-style air intake grille adopts the form of glacier embellishment, with well-proportioned and array-arranged electroplated units, from the center to the It stretches around and gradually grows larger, like penetrating a sea of clouds, with endless glaciers shining brightly in the sunlight. The entire series uses Tianji Qiming LED headlights, which are as dazzling as the brightest morning star in the sky before dawn. Create a horizon-penetrating LED daytime running light. After lighting up, with the blessing of an ultra-wide width, it is like a horizon that runs through the sky and the earth. The visual experience is wider and highly recognizable. The waterfall-style waistline runs across to the rear of the car like an undulating mountain range, perfectly integrating the dynamic beauty with the tranquility of nature.
In addition to the stunning design of mountain and river aesthetics, the blessing of Blue Whale Power makes users even more passionate. Changan Lantuo is the "first Blue Whale pickup truck", equipped with the new generation 2.0T powered pickup version of Blue Whale. This engine has been developed with deep adaptability based on the diverse needs of pickup truck users and different usage scenarios, as well as pickup truck product features and usage conditions. The engine adopts a longitudinal layout and is tailor-made for rear drive. At the same time, the torque performance is greatly improved, reaching 390 Nm at 1900 rpm; in daily driving, you can get surging power with a tap of the accelerator, and accelerate from the start one step faster. Not only is it powerful, but with the blessing of the "agile combustion system", Changan Lantuo's fuel consumption is about 7%-11.5% lower than that of competing products, making it more economical when running.
Tailor-made Blue Whale engine, combined with double-wishbone independent front suspension and five-link independent rear suspension that are rare in pickup trucks, Changan Lantuo provides excellent steering performance and excellent dynamics while achieving sufficient load-bearing capacity. Driving performance brings users SUV-level driving experience and comfort.
Not only does it have an outstanding new image and a new power that is superior to its peers, Changan Lantuo will also bring users a light luxury experience that is far superior to its class with its disruptive luxury technology cockpit and leading smart system, making people look forward to it even more. Subsequent unlocks will be released.
html Starting from the evening of August 30, the "Tanxiang Officer Recruitment Plan" will be launched across the entire network. The first 100 users who place orders for the Changan Lan Tuo Zhe Blue Whale Power Edition through the New Generation Pickup Mini Program can obtain the "Five-fold Discovery Exclusive" with a deposit of RMB 9.9. Specifically:Tanxiang privileges: Tanxiang officials can be invited to participate in offline new car tasting sessions with priority and enjoy the right to pick up the first batch of vehicles;
Tanxiang fans: when placing an order, you can receive a surprise gift worth 200 yuan. One box; Exclusive for
: Obtained the exclusive certification badge of the "Changan Pickup Explorer" brand;
Tanxiang refreshed: Tanxiangguan who purchased additional or exchanged purchases can enjoy a 5,000 yuan car purchase subsidy;
Tanxiang smooth travel: Tanxiangguan can enjoy the Blue Whale engine Lifetime warranty (first owner only).
Industry insiders pointed out that from a global perspective, the penetration rate of and in the pickup truck regional markets in North America, Australia and New Zealand can reach up to about 20%, while the penetration rate of pickup trucks in China is currently only 1.9%, indicating huge scale potential. Therefore, taking advantage of the lifting of the ban on domestic pickup trucks and actively exploring overseas markets has almost become the only way for Chinese car brands to play pickup trucks.
Xiaoxiang Morning News reporter Zhang Yi
News clues broke the news channel: Download the " Morning Video " client from the application market and enter the "Morning Help" topic; or call the Morning Video news hotline 0731-85571188.
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