This week, there are cost-effective luxury cars with a length of more than 5 meters in the 200,000-class class, and there are also 7-seater SUVs that can be bought for 60,000. In comparison, the facelifted Citroën Tianyi Beyond seems a bit unremarkable.

The Paper Trainee Reporter Zhou Chunling

This week, there are cost-effective luxury cars with a length of more than 5 meters in the 200,000 class, and there are also 7-seater SUVs that can be bought for 60,000. In comparison, the facelifted Citroën Tianyi Beyond seems a bit unremarkable.

Hongqi E-QM5 PLUS

Model introduction: On the evening of August 17, Hongqi E-QM5 PLUS was officially launched. The new car is an upgrade based on Hongqi E-QM5. It provides a cruising range of 605km and is priced at 207,800 yuan. The length, width and height of the new car are 5040mm/1910mm/1569mm respectively, and the wheelbase is 2990mm.

As for the interior, the new car adopts a minimalist design style and is equipped with a 10.1-inch central control screen. In the power part, the new car adopts a single-motor front-wheel drive configuration with a maximum power of 100kW.

commented on : Hongqi is a benchmark for independent brands. Its success in recent years also represents the improvement of the status of China's automobile industry. However, after just opening up the young consumer market with younger models such as H5 and HS5, Hongqi launched the LS7 with a length of over 5.7 meters, which has brought the brand back to the style of "car for chief executives", which may make it difficult for people to finally muster the courage to buy Its consumers were once again "daunted".

Looking back at E-QM5 PLUS, it has gone back to the people-friendly route. Regardless of size, interior, power, and battery life, they are all leading standards in the 200,000 yuan class. Just looking at these parameters, I think it has a higher cost performance than new models with a price range of 300,000-400,000 yuan, such as Xpeng P7 and NIO ET7. However, it is worth noting that the audience of the former is technology upstarts who are curious about the world, while the users of the latter are pragmatic and traditional patriotic young people. These two user groups are currently difficult to penetrate each other.

SWM Big Tiger

Model introduction : On August 18, SWM Big Tiger was officially launched. A total of 5 new car models were launched, with a price range of 59,900-78,900 yuan. This car is the first model of SWM Motors' new energy platform. The vehicle size is 4605/1815/1810mm and the wheelbase is 2780mm.

The vehicle has straight lines, rough design and simple interior. In terms of power, the car is equipped with a 1.5-liter naturally aspirated engine with a maximum power of 85 kilowatts, matched with a 5-speed manual gearbox.

comments : If I were asked to formulate a communication technique for this car, it could be "60,000, you can't buy a square meter in Shanghai, but you can buy a large 7-seater SUV that carries the happiness of the whole family; 6 Thousands of dollars, I can’t even buy a set of air tickets to and from the beautiful country, but I can exchange it for Three generations have the freedom to travel. There is nothing more worthy of showing off than a well-organized family, and nothing more worth looking forward to than freedom. ——Order now and get Suzhou River family luxury! One-day trip, and two boxes of stupid eggs will be given as a gift! "

Seriously, I have no intention of disparaging this car. Don't be dazzled by the illusion that Zhihu has a per capita annual salary of one million and Douyin has Ferrari per capita. Chinese people are not that rich. When car companies advertise products worth more than 100,000 yuan as "young people's first car," have you ever thought that in more common rural areas in China, young people can't make up the money no matter how hard they work. The emergence of Dahu makes it more possible for them to realize their dream of owning their first car.

Citroen Tianyi Beyond

model introduction : On the evening of August 16, Dongfeng Citroen Tianyi BEYOND was officially launched. The official guide price is 157,700-171,700 yuan, and the PHEV version is 231,700 yuan. The new car is a facelift of Citroën's compact SUV model Tianyi C5 AIRCROSS5, with changes in both the exterior and interior.

As for the appearance, the grille part maintains the family design, but while the headlight group adopts an integrated design, its internal LED daytime running lights are connected to the luminous decorative strips on the outer grille.

Tianyi BEYOND has been redesigned. The central control part is equipped with a 12.3-inch LCD instrument and a 10-inch floating central control screen, and uses a flat-bottomed multi-function steering wheel to increase the sense of technology. It is equipped with more than ten advanced driving assistance functions and supports 360° panoramic parking images + transparent chassis. In terms of power,

is still powered by 1.6T and 1.8T. A PHEV version is also available.

commented on : There are no changes in the three major parts of the new car, and the main improvements are in the configuration level. The chip computing power, speech recognition rate, and feature richness have all reached the mainstream level. Mobile phone remote control, Internet of Vehicles, and OTA upgrades are also moving closer to the trend.

For the proud French, being able to tilt towards the Chinese market is worthy of applause. But whether it can be successful in actual competition is still a question. After all, in this price range, joint venture cars include Tuyue and Explorer; self-owned brand models include Haval H6, Xingyue L, etc., and each competing product is very competitive. Citroën, which has no significant advantages in brand power or product power, just relies on "mainstream level", which seems not to be strong enough.

Editor in charge: Chen Hua

Proofreader: Zhang Liangliang