Nowadays, many self-owned brands have passed the annual sales mark of one million, which also means that the relatively rough development model in the past is obviously no longer suitable for current self-owned brands. How to transform and break through has become the face of current self-owned brands. An inevitable choice for future development.
Judging from the sales volume of Great Wall Motors in July, the results of its transformation have begun to show. Through years of accumulation of technology, resources, and brand, Great Wall Motors is gradually transforming into a global smart technology company. In this process, Great Wall Motors holds a "know-how" for transformation, which will also become a strong support for Great Wall Motors' electrification and intelligent development. It is the establishment of a forest-like ecological system. Next, let’s use sales performance data to see how the forest-like ecosystem effectively empowers Great Wall Motors’ electrification and intelligent transformation.
Under the influence of the general environment, the performance of various manufacturers was tepid. However, Great Wall Motors sold a total of 102,000 new cars in July, a year-on-year increase of 11.32%, of which overseas sales reached 14,700, a year-on-year increase of 18.27%. A new high this year. More importantly, the sales of models above 200,000 yuan accounted for 15.17%, the sales of intelligent models accounted for 88.32%, and the sales of models based on the three major technology brands of Lemon, tank and coffee intelligence accounted for 75.8%. .
This is the advantage of Great Wall Motors' forest-style ecosystem. Over the years, Great Wall Motors has been committed to building a forest-like ecological system and developing multi-dimensional development in terms of category brands, new energy industries, technological innovation industries, and basic manufacturing capabilities.
Let’s talk about the category brand first, which is the part that users can most perceive. Great Wall Motors implements the development strategy of "based on category innovation and building brands by category" and has formed five major brands: Haval, Wei, Euler, Tank, and Great Wall Pickup. The Salon brand's first new car, the Mecha Dragon, will also be launched soon. It will be launched within the year. At the same time, the joint venture between Beangguang Automobile and BMW Group is also progressing rapidly and orderly, and its rich brands have formed a strong family matrix.
Then there is the new energy part, from pure electric technology to hybrid technology, from perovskite to hydrogen energy, many forward-looking new energy types have been laid out; in terms of technological innovation, Hao Mo Zhixing, Seiko Automobile, Nobo Automobile and Nuochuang Technology stand behind the brand.
The last and most important basic manufacturing strength is that Great Wall Motors not only has a complete automotive industry chain, but also fully masters the core technology of the power system. It also has the ability to self-research and produce core components, and can produce automotive manufacturing equipment. It is worth mentioning that Great Wall Motors has fully self-developed and self-produced body and chassis, as well as complete system solutions for electrical systems, thermal systems, and automotive interiors.
It can be seen that, empowered by Great Wall Motors' forest-like ecosystem, the entire brand has shown strong combat strength and accelerated the development of electrification and intelligence. It is believed that with the prominence of products in the second half of this year, the company will enter a new round of rapid growth.
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