In the last two weeks, the latest product of Great Wall Euler , Ballet Cat, was launched. Unfortunately, not only did it coincide with the global launch of Chery 's annual car Oumengda on the day of its launch, it also coincided with the global launch of Geely's first The pickup radar's appearance at the press conference, followed by frequent international and domestic news, completely dampened the popularity of this "cat". However, as the old saying goes, a blessing in disguise is a blessing in disguise, which is not a bad thing for ballerina cats. Because after its launch, this cat has too many flaws - today, let's take a look at how this "cat" is just from the perspective of product strength.
·High emotional intelligence: retro, technology, sentimental, caring for women·
U1S1, Mr. Kanche should be one of the first self-media people in the country to test drive Ballet Cat. The first impression of coming into contact with the Ballet Cat at close range is that you can still appreciate the intentions of Great Wall Euler engineers. First of all, the styling pays tribute to the classic Beetle , but in terms of details - horseshoe headlights, penguin tail wings; and overall - a lower center of gravity and longer body than the Beetle, Ballet Cat has its own innovations. In addition, in terms of space, it is more spacious than the four-door Beetle, making it suitable for home use.
In terms of interior, it further reflects the aesthetics of its main target group of women, with the overall pink color and shiny electroplated trim strips. In terms of atmosphere, one word can best describe it, that is, bling, bling. In order to increase the space on the center console armrest, Ballet Cat uses a backrest. In addition, the oval-shaped integrated central control screen is connected to the instrument panel. This shape is called a hairtail screen in the most fashionable term, not to mention it is really very fancy. Similar. It can be said that the interior takes care of the overall atmosphere while organically adding a sense of technology to the body.
In terms of driving, Euler Ballet Cat uses a front-mounted permanent magnet synchronous motor drive, with a maximum power of 126 kilowatts and a peak torque of 250 N·m. The data is equivalent to the mainstream 1.5T turbocharged gasoline engine, while providing sports, standard There are three driving modes such as , economy and so on. Under different driving modes, the differences in switch response and kinetic energy recovery are also relatively obvious. The suspension setting of MacPherson struts at the front and multi-link at the rear is very similar to the previous Black Cat and White Cat. The adjustment is very mature and the ride comfort is good. In terms of battery life, the Ora Ballet Cat is available in two versions, 401 kilometers and 500 kilometers, with battery capacities of 49.92kWh and 60.5kWh respectively. Although it is not particularly outstanding data, it is still sufficient.
In terms of in-car systems and driving assistance, Ballet Cat’s basic ideas are the same as those of mainstream independent brands. It gives everything that should be provided. L2 level intelligent driving assistance + global voice interaction is already standard. In addition, in the background, some products that are suitable for women such as Functions such as the magic mirror selfie can also be described as a column, but looking at the performance on the books, if you have high emotional intelligence, you should definitely praise Ballet Cat for being retro, technological, sentimental, and caring for women.
·Low EQ: stacking materials, anti-humanity, flashy·
But--everyone is most afraid of this "but"--if I were a car owner, I might have another view on quality control. First of all, although Ballet Cat has rich configurations, it is questionable whether it can really be used by car owners. To put it more harshly, Ballet Cat is a bit of a stockpile. Especially the car system, whether it is the interface settings or the background APP, no matter how beautiful a woman is, she probably won’t use her car’s in-car camera to take and retouch pictures every day.
In addition, in terms of specific control, it is somewhat anti-human. First of all, is used to block , and it is the same as the mainstream Mercedes-Benz , Rolls-Royce , Hongqi , and the new energy Tesla , Compared with cars such as Xpeng , it feels a bit like the previous generation, that is, the N gear is particularly obvious. When it comes to the control process, if you are not familiar with it, it is easy to make a mistake and enter the wrong gear. In addition, although the control buttons in the car are beautifully designed, their placement is different from that of mainstream cars. French cars were so unique in the past, and everyone knows what the market will be like in the end.
In addition, there are also complaints about the details. To sum up, there are two points: one is that it looks good but is not useful, and the other is that embroidered pillows are not prohibited. For example, the air-conditioning control buttons on the central control platform are similar to piano keys. I don’t know the design logic at all. All other function buttons are integrated into the steering wheel and the central control capacitive screen. There is only a row of air-conditioning buttons listed, and each button is extremely noble. Separating them with small compartments is not only inconvenient to operate, but also not easy to clean. In addition, the Death Barbie pink accessories that look like a girl’s heart are also a little rough (see the video below):
It can be said that the design and training that seems to be for women are actually really good for female drivers, especially those who are new to vehicles. , it is easy to form driving habits that are different from regular driving. Mr. Kanche doesn’t quite agree with this.
·Beyond the power of the product: Compared with the price, we are more disgusted with the objectification of women and the opposition between men and women·
After the ballet cat was launched, compared with other products, at least the popularity is different in terms of face. After seeing the selling price, many media and experts said directly: I can’t afford it. So far, the price issue has become the biggest drawback of Ballet Cat, so many people have completely put the cart before the horse, no longer paying attention to product strength, and focusing all their energy on criticizing the price.
From Kanchejun’s experience above, we can actually see that objectively speaking, from the perspective of the cost of building a car, the current selling price of Ballet Cat is no problem; but subjectively speaking, there are options in this price range There are too many models, and the experience Ballet Cat has given us is not overwhelming. Therefore, whether it is positioning or pricing, Ballet Cat is very confusing. However, in order to solve our confusion, the official gave us an explanation. The selling point of Ballet Cat is women. Ballet Cat is "the first time in the 136 years since the birth of the automobile that women have been put in the most important position" automobile product. And this explanation is precisely the most unacceptable and even objectionable to people.
Just from this slogan, it is suspected of inciting antagonism between men and women. At present, this is a big taboo in domestic public opinion. The so-called "women's rights" who caused trouble on Weibo on May Day and were officially named are still fresh in my mind. Now Ballet Cat directly throws out "For the first time in the 136 years since the birth of the car, "Women are put in the most important position" car products, which seems to move me, but in fact it makes no sense. Just imagine, automobiles are a cross-era industrial product born for the progress of human civilization. If Ballet Cat’s official statement is followed, how can it be excluded from the list of beneficiaries of the automobile industry?
You have to know how many women have worked with men for the advancement of the automobile industry, constantly improving from product to market, just to make cars more in line with human development needs, only to be denied by Ballet Cat? Have you ever thought that it is a huge insult to these women who have devoted themselves selflessly to the progress of mankind?
If we also consider the product strength, is Ballet Cat really a car product solely for women? In addition to bright colors and novel shapes, are there any special designs that take into account women's physiological and psychological needs? Or does it mean that in the eyes of Ballet Cat’s engineers, women, especially Chinese women, are just “material girls” who focus on flashy designs? Mr. Kanche believes that if the design is more fancy and the configuration has more useless functions, it will be "the first product for women in human history", then it will be the biggest insult to the great Chinese women!
"This is the first car product that puts women in the most important position in the 136 years since the birth of the car"? Sorry, I'm afraid this cat can't hold it up.
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