Surging News Reporter Chen Chuwei
What is different from other domestic car companies is that Changan Automobile's own brand has begun to strengthen, but its joint ventures have been losing ground.
htmlApril sales exceeded 200,000 vehicles again
On May 8, the latest sales data released by Changan Automobile showed that its total vehicle sales in April 2021 were about 202,300 vehicles, an increase of 26.78% year-on-year; the cumulative sales this year were about 843,300 vehicles, a year-on-year increase An increase of 82.32%.
It is worth mentioning that in April, Changan Automobile not only broke the 200,000-unit monthly mark again, but also achieved 38.33% of its annual sales target of 2.2 million in the first four months.
However, the substantial growth of Changan Automobile in April mainly relied on its three independent sectors.
Specifically, the terminal sales of Changan Automobile’s Chinese brand passenger cars in April were 107,400 units, a year-on-year increase of 56.4%. Among them, the mainstay of sales was the CS75 series, whose cumulative terminal sales in April were 23,700 units, The sales volume of Eado and CS55 also reached 16,100 and 11,500 respectively.
and Changan Auchan Automobile sold a total of 20,300 new cars in April, a year-on-year increase of 73.3%. Among them, the Changan Auchan X5, which was launched at the end of last year, has continued to sell more than 10,000 units for five consecutive months, reaching 11,200 units this month.
Changan Ford's April sales fell by nearly 25% year-on-year
Compared with the "prosperity" of its own brands, the performance of Changan's two joint ventures, , can be described as "chill".
Among them, Changan Ford, the largest joint venture company of Changan Automobile, also became the brand with the largest decline in the group in April. Data show that Changan Ford sold only 15,300 vehicles in April, down 24.93% year-on-year. You know, this is still under the premise of a relatively low base in the same period under the influence of the epidemic in 2020. Changan Ford not only did not increase, but experienced a sharp double-digit decline.
In recent years, Ford 's business in China has experienced twists and turns.In 2019, Ford’s sales in the Chinese market were 567,000 vehicles, down 26.1% year-on-year. However, Changan Ford’s sales further shrunk to 184,000 units, a year-on-year decrease of nearly half.
Faced with the decline of its business in China, Ford China released the "2.0 strategic plan " in April 2019 to accelerate the pace of new product launches, and successively launched new vehicles such as the Ruiji, Explorer, and Ruijie PLUS. The data shows that, The cumulative sales of Changan Ford from January to December 2020 were 213,680 units, a year-on-year increase of 16.1%, and achieved a rebound. After
enters 2021, judging from the announced sales, Changan Ford's retail sales in the first quarter of 2021 totaled 49,300 units, a year-on-year increase of nearly 50%. But after April's sales came out, Changan Ford began its first decline since the second half of last year. It is worth noting that
has changed very frequently in the Ford department in recent times. On May 6, Yang Song was transferred to be the deputy general manager of Ford China's Ford brand passenger vehicle division, and Lu Yi replaced Yang Song as the president of the national sales and service organization.
is also a Changan joint venture company " brother and sister " and Changan Mazda . Data shows that Changan Mazda sold 11,300 vehicles in April, down 3.90% year-on-year; the cumulative sales from January to April was 40,600 vehicles, a year-on-year An increase of 39.58%.
At present, Changan Mazda has four models on sale: CX-5, Ankersera , CX-8 and CX-30, among which the monthly sales of the main model Ankersara are over 6,000 units, while the CX-5 The monthly sales of CX-30 and CX-30 are less than 2,000 units. As for the single-digit sales volume of CX-8, it has already stood on the edge of the market.
editor in charge: Chen Hua
proofreading: Ding Xiao
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