According to data from the Passenger Association, the monthly sales volume in January 2021, and the narrowly defined passenger vehicle sales volume in January was 2.028 million units, +26.8% year-on-year and -12.4% month-on-month. Among them, the wholesale sales of sedans was 970,000 units, +30.8% year-on-year, and -6.7% month-on-month; SUV sales were 970,000 units, +24.2% year-on-year, and -14.0% month-on-month.
It can be seen that in terms of market product sales, the sales of passenger car products in 2021 have been greatly improved compared to last year. At the moment when the market is gradually recovering, Toyota Motor also recently announced its 2021 product plan, which includes a new generation of Toyota Highlander, and this product will also start from this generation, in a joint venture between Guangzhou Automobile Toyota and FAW Toyota. The company mass-produced.
So what are the highlights around this product? What are the stories surrounding this model and brand?
With these questions, let's find out.
Product story of the new generation of Toyota Highlander
As the fourth-generation model of the Highlander, the information about the new Toyota Highlander that will be made in China this year has quickly attracted everyone's attention.
According to the current news, because the new Toyota Highlander is built on the TNG-K platform, it can be said that the improvement of the overall commercialization has made considerable progress.
At the same time, the all-new Toyota Highlander is an important product for Toyota to continue its dual-brand and dual-model strategy in China, just like FAW Toyota RAV4 Rongfang and GAC Toyota Wilanda, FAW Toyota IZOA Yize and GAC Toyota Like C-HR, the new generation of Highlander will also be put into production at Toyota's two domestic joint venture plants.
Judging from the current news, GAC Toyota may directly introduce overseas models, while FAW Toyota may adopt the model name "CROWN KLUGER" to launch a FAW Toyota version of the Highlander with more proprietary designs. Model.
However, FAW Toyota’s version of the Highlander official image has not yet been officially announced.For the time being, we will use the global version of the product design to make a preliminary analysis of its commercial properties.
Analysis of the competitiveness of the new Highlander products
In terms of the specific product competitiveness of the new Highlander, it should be said that the appearance of the new Highlander has changed greatly compared with the third-generation product style. The front face of the new Highlander is very personal. The blackened new hexagonal air intake grille is very recognizable.
On the side, the overall outline of the new Highlander is very simple, tough, and very powerful.
At the tail, the new Highlander as a whole also echoes the front, which is more concise and concise.
The interior of the new Highlander continues the simple and practical appearance, and the large-size suspended central control screen also greatly improves the sense of science and technology of the car, although it is not as good as the leading new-power car manufacturers in China. But compared to cash, it has also been greatly improved.
It should be said that the overall design of the new Highlander is still very eye-catching, maintaining the consistent design level of the joint venture level, and at the same time more in line with the young people's pursuit of individual needs.
However, we are really curious about the market performance of this model in the future, and we will continue to pay attention to its follow-up trends.
(Che Yong, R&D supervisor of car companies, has been engaged in brand strategy, product development and market analysis for many years, and is good at discovering industry hotspots and trends. Welcome everyone to pay attention to Che Yong, leave a message below for in-depth discussion~)
.-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-