Chen Bin, Assistant to the President of Dongfeng Motor Group Co., Ltd., General Manager of Shenlong Automobile Co., Ltd., and Secretary of the Party Committee
On February 8, the 2020 Huanqiu Automobile Annual Ceremony was successfully held through online live broadcast. As a highlight of this year's grand ceremony, a number of Huanqiu Automobile's annual car judging experts jointly initiated a proposal to add the "Special Jury Award". According to the suggestions of experts, the original intention of the award is to discover for consumers the models with outstanding technical strength, in line with future consumption trends, and with the most development potential.
Xu Xiangyang, deputy research director of the Department of Automotive Engineering, Beijing University of Aeronautics and Astronautics, announced the "Special Recommendation Award of the Jury" on the spot. The French car, the winner of the "Special Recommendation Award of the Jury", was announced at the scene. Xu Xiangyang said: “French cars have always been highly recognized by Chinese French car users for their strong technical background. Today, French cars have not stopped. As a representative of French cars, Shenlong Motors is combining electric The new trends of modernization, intelligence, and networking have continuously integrated past technological advantages with new technologies, giving people a refreshing experience. We believe that French cars will become the most growing market in China in the future. A new force!”
For this reason, Chen Bin, assistant to the president of Dongfeng Motor Group Co., Ltd., general manager of Shenlong Automobile Co., Ltd., and secretary of the party committee, received the award on behalf of the French car company, and said that the French car is An important part of the Chinese automobile market, French cars represented by Shenlong Motors will start a new journey of comprehensive revival in China from multiple fields and perspectives.
In fact, judging from the overall performance of French cars in the Chinese market, the entire industry can truly see the upward development of French car products, sales, and influence, which also proves the reality of the award Named.
Part 1
French cars have a deep technical background
Throughout the long history, French cars have not been cultivated in China for a short time. In the 1980s, French cars officially entered China.Guangzhou Peugeot became the second car company to enter the Chinese market in the form of a joint venture after Shanghai Volkswagen. Its Peugeot 505 model was once sought after by the market. In the millennium, PSA and Dongfeng jointly established Shenlong Company. As a historical portrayal of the reform and development process of China's automobile industry, familiar terms such as "three small, three small" and "three small" are all linked to Shenlong Automobile. From an international perspective, under the current general situation of international relations, the healthy development of Shenlong Motors also reflects the benign interaction of Sino-French relations.
40 years of development, in addition to leaving behind popular products, French cars have also demonstrated their strong technical background to the Chinese auto market. From the contribution of rear-wheel follow-up steering technology to the automotive industry, to the research and development of PSA’s air hybrid technology, to Dongfeng Citroen’s unique MCS master chassis technology, these technologies are not only used in the field of ordinary entry-level family cars, It is also applied to future high-end technology fields. It can be said that French cars are not only pragmatic and outstanding, but also demonstrate the technical advantages of French cars and their infinite pursuit of car quality.
Part 2
Dragon chain, a continuous increase year-on-year
At present, French cars continue to move forward at a steady pace. As the representative of French cars, Shenlong Motors, under the leadership of Assistant President of Dongfeng Motor Group Co., Ltd., General Manager of Shenlong Motors Co., Ltd., and Party Secretary Chen Bin, has changed from "more Chinese products, more precise marketing, more reliable service, and more reliable operation". Starting from the four dimensions of "efficient", earnestly implement the "Meta + Plan" and "Five Heart Guardian Action", and accelerate the introduction of new technologies and new product launches through implementation of various strategies and plans, including the latest in new energy and intelligent network connections Technology, to ensure the technological leadership and consistent pioneering of the French brand, so that Shenlong Automobile will shine with new brilliance.
As of January 2021, thanks to the efforts of all cadres, employees, and dealers, Shenlong Automobile has achieved a substantial growth rate for 5 consecutive months, and it ushered in a year-on-year growth for the first time in December last year, and a turning point in performance has appeared. In January of this year, Shenlong Automobile increased by more than 90% year-on-year. Chen Bin said confidently at the beginning of the year: "Where is the bottom of the Shenlong, we can tell everyone with confidence that the bottom of the Shenlong is this year!"The new generation is becoming the new main consumer. In 2020, with my country's comprehensive control of the epidemic and the continuous release of consumer demand, the domestic auto market has ended its 21-month continuous decline and has stopped falling and rebounded. Auto production and sales have shown double-digit year-on-year growth, and the domestic auto market is picking up. Far exceeded expectations. As for the auto market, which is welcoming the war of recovery, the consumers it faces have also become the main consumers in the Chinese auto market.
According to data from the China Automobile Dealers Association and J.D.POWER, in 2020, the post-90s generation, with 32% of car buyers, will become the main force of car buyers after exceeding 85 for the first time. At the same time, generation Z (post-95) is unleashing huge demand potential; in 2020, the age ratio of Chinese driver’s license population, generation Z accounted for 12%, reaching 50 million; 80% of generation Z expressed willingness to buy a car, which means More than 40 million people are willing to buy cars with Gen Z.
In addition, the latest "Auto Industry Marketing Guide" released by Bilibili pointed out that in addition to technology and configuration, safety, intelligence, beauty, and car life have also become the core of this year's young people buying cars. Considerations. At the same time, the "Generation Z Insight Report (2021 Edition)" released by Bitauto Research Institute pointed out that with the help of the new generation, the traditional demand for auto market consumption led by small cities such as economy, utility, and configuration will be promoted to brand, high-end, New demand upgrades led by big cities such as quality.
This requires car companies to consider various demands at the level of product development. For example, in terms of women’s demands, a warmer interior, smarter parking, and more convenient storage of small items such as lipstick and pressed powder are all essential elements; in the use scene, more urban elements need to be considered, V2X smart Interaction to prevent rear-end collision; at the marketing level, product advantages are more prominent.
French cars, which are known for their romance, are always at the forefront of fashion. For example, Dongfeng Citroen has always paid attention to quality improvement and brand tonality, and adheres to the design concept of "leading comfort". In terms of safety, Chen Bin once said: “French cars have their own arrogance and stubbornness in terms of quality and safety. Our entire car has 65% high-strength steel and soundproof cotton made of velvet-grade materials, which is absolutely absolute in cars of the same level. The configuration of conscience."
Conclusion: The reason why Shenlong Automobile was able to represent the French cars won the "Special Jury Award",In addition to strong technical strength and its image design in line with current and future automobile consumption development trends, it also lies in the development potential of Shenlong Automobile itself. Just as Chen Bin said when he connected to the scene: "Whether in the global or Chinese market, French cars are an indispensable important force. The connotation and fashion design of the French brand are the most brilliant colors in the automotive industry."
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