I am the sales consultant of the new Baojun , today I will talk to you about this Capgemini car.
wait, why does New Baojun have Capgemini ? Because the boss is very good at playing, he also represented Xinbaojun, Baojun, and Wuling, so even if it is a store that sells Xinbaojun, there will be a sales task for Capgemini.
How is this car selling?
There are 5 local stores that can sell Capgemini. On average, there are 5 groups of customers entering the store every day, and 2 of every 10 groups come to see this car. A total of 75 cars were sold in the store in December, of which Capgemini accounted for 3 cars, and I sold 1 car. The performance has just been adjusted recently. Selling a Capgemini can get a commission of 800 yuan.
What is the current car situation?
There are currently 5 cars in Curry, the most of which is the 1.5T automatic distinguished blue with a guide price of 106,800, accounting for 3 units, which is currently the best selling model.
Capgemini has only premium and flagship models. In contrast, flagship models will sell more slowly, but only in relative terms, because it's good to mention cars in this period. I personally predict that Capgemini's minimum configuration will not sell well, because the configuration is low and the functionality is weaker.
There are no discounts for all Capgemini series, and the price is very strong. If the user picks up the car, they can give some gifts at most. The quotation offers on the market are 3000-5000 yuan, and there are quotations from 4S shops and resource providers.
Who bought this car? There are roughly two types of
users:
(1) has a large population at home and often travels together, buying a 6-seater car for pure household use;
(2) Wuling van users, there are also many exchanges. There is a user who does waterproofing in the local county town of
. The old Wuling Light has been used for many years. Because I often have to pull materials and tools, and sometimes sleep in the car, for practicality and comfort, I have taken a fancy to Capgemini's space (called magic hidden space in our words), and it is safer than a van Sex has also improved a lot, so I bought Capgemini directly for replacement.
Which cars do people who buy this car compare? The competing products in the
manufacturer's internal training materials are Geely Jiaji and Trumpchi GM6. The customers who actually visited the store to see the car mainly compared Geely Jiaji/ Boyue/Haoyue, Changan CS75 and Chery Tiggo 8. Before
, a customer compared Jiaji and Capgemini at the same time. He usually uses a car in the city and runs a restaurant at home. I took some time to come to the store for a test drive, and there was no news after that.
talked about it during the return visit. The reason for giving up was that Capgemini's power was too weak, which was incomparable with Jiaji, and the engine noise was also very loud. But afterwards, I didn't mention Jiaji in the end, but bought the 2.0T Pentium T99. After comparison,
still chose Capgemini for these reasons:
(1) The appearance design is good-looking, and the body size is large enough.
(2) The layout of the second-row first-class seats and the third-row hidden seats are attractive.
is a user surnamed Chen who is doing construction projects in the county town. He already has a WEY VV5 at home. He also wants to buy an MPV when he takes his family out to play. He is also a person who started paying attention when Capgemini was first listed. During the period of
, WeChat and the phone contacted him for about 10 days, and also sent him photos and videos of the real car. The most interesting thing was the first-class seat in the second row. Later, I didn't test drive in the store, and directly mentioned the noble type. How much can
land?
used Capgemini to make a full budget statement compared to Jiaji.
financial policy, according to the different down payment ratio, there are currently 18/24/36 interest-free and 18/24/36/48/60 low interest plans.
company advocates a low-interest program, because you don’t need to discount interest yourself, you can earn more, and customers have to give some from the handling fee if they want a discount. But in fact, the interest-free program is definitely easier to push.
What is the main problem with this car, and what are the complaints of customers?
currently has the following problems from the car itself:
(1) is weak, especially when it is fully loaded;
(2) has a 6-seat layout, but the third row of space is very narrow and inconvenient in and out. ; Z3z
(3) The leg rests need to be closed manually, which is very inconvenient. The main complaint of
customers is the price, except for the condition of the car itself. There is no penny discount in the store.
How much is the regular maintenance cost? The basic maintenance of
is 479 yuan per one time, including oil 280, machine filter 19, air conditioning filter element 50, air filter element 50, and working hours cost 80. The maintenance period of
is 6 months or 5000 kilometers, and the warranty period is 3 years or 60,000 kilometers. Since
has just been on the market, its holdings are still small. From bear fuel consumption , only 20 car owners can see data. The 1.5T engine averages 10 fuel per 100 kilometers, which is really a bit of fuel.
What are the secrets that only sales know?
Because the car supply of Capgemini in the store is very tight, the boss asked us not only that the car price is not discounted, but the installment fee must not be less than 3500. Some time ago, it was said that if the customer booked a car and waited for too long, a certain amount of subsidy would be given, but then it stopped.
