Just after the first ten days of January, "Travel Association" announced the top 15 sales of cars, SUVs, MPV and new energy models in 2020. All the models of
showed their magical powers. After a whole year of competition, the curtain finally came to an end.
Today, let me give you a review of the sales rankings in the car field, and see what is the key to the success of each car.
As one of the only domestic cars on the list, Changan Yidong has sold 171,000 vehicles this year, an increase of 43% from 2019, which is the highest among the models on the list. Such a good result of
is due to the addition of the Yidong PLUS series and the strong blessing of Changan 1.4T Blue Whale engine. In 2021, Yidong's goal is to break into the top 10. After
Passat fell, Magotan struggled to support the final dignity of the Volkswagen B-class car. In 2020, sales of 171,300 vehicles, a slight decrease of 1.4% compared to 2019.
In general, with the strong reputation of Magotan over the years, and its high product strength, it is guaranteed that its sales will not be worse. Z3z
Santana is too old, except for the price concessions and the Volkswagen feelings, it is no longer competitive. The
Volkswagen must either quickly update or eliminate it, or Santana will be eliminated by the market sooner or later! (Santana’s 2020 sales fell by 26.6% year-on-year, making it the largest decline for the models on the list)
An abnormal phenomenon is that everyone’s consumption level would be lowered due to the impact of the epidemic, leading to a sharp drop in luxury car sales. But in fact this year's momentum is the strongest luxury brands three giants Mercedes-Benz , BMW and Audi. The first to bear the brunt is the Audi A6. As the only luxury car on the list, it will sell 182,000 vehicles in 2020, a year-on-year increase of 38%. The
2021 model has a dynamic and fashionable appearance, getting rid of the label of "official car", the interior is full of technology, and the power options are rich. In addition to the 2.0T high and low power engine, there is also a 3.0T+38V light hybrid system. The monthly sales of the Camry of
2020 are always inferior to the Accord, and they have secured the position of the B-segment "Millennium Second".
However, Camry is better than Accord , that is, the transaction price will be 10,000 to 20,000 higher than Accord. Through a strong price to hold the bi grid.
Accord is on the top of the B-class sales. I think there are two most important reasons: one is the rare sporty appearance of B-class ; the other is the popularity of Accord sharp hybrid models, every month Can contribute 3000-5000 sales. Leiling under the structure of
TNGA is full of new life. In 2020, the sales volume increased by 11.9% year-on-year, successfully holding the top ten position in sales, and the gap with Corolla is getting smaller. In 2021, whether Ralink, which joins the 1.5L three-cylinder engine, will take the next step, let us wait and see.
Emgrand propped up the sales of domestic cars, before the rise of Changan Yidong, Emgrand was alone in the joint venture car. Emgrand’s selling point is cost-effectiveness, especially for the 2021 Emgrand, the guide price for all series is within 100,000, and the joint venture compact cars of the same level can start at 100,000.
Now a new car is launched. As long as it has a little sporty attribute, it will be benchmarked against Civic in marketing and publicity, which also reflects Civic's benchmark position in this segment. The big move of
Civic this year is to launch a hatchback version, which will usher in a new generation next year. The new Civic appearance will return to the home. We will wait and see how the market will perform.
Hideo In the past two years, because of the three-cylinder engine, it has experienced big ups and downs. The previous sales were firmly in the top five. After the three-cylinder machine was replaced, the top 10 was barely kept by the big price cut. After the 1.5L four-cylinder machine was added this year, the sales finally slowed back.
But the hidden dangers left by this series of operations are also huge. For Yinglang, the terminal's discount of more than 40,000 makes its transaction price equal to that of domestic cars. At the price of price for volume, what directly affects the brand's influence, which takes a long time to repair.
I am not optimistic that Sagitar will have such a performance in 2021, it is not that it will become weaker, and its competitors will be much more in 2021.
such as Toyota's Lingshang and Aolan, such as Geely 's Xingrui, and modern famous pictures, all are ruthless characters, and they all grab the cake of Sagitar.
2020 is the closest year for Polaris and Lavida. Both cars are from Volkswagen's MQB platform and share three major parts. But compared to Lavida, the appearance of Bora is younger and sportier, and the price is about 5,000 cheaper. This is why more and more people choose Bora.
If we use one word to summarize Corolla's performance in 2020, I would use "below satisfactory." For Corolla under the
TNGA structure, our requirements should be to challenge Sylphy and Lavida for the first and second place, but in fact Corolla almost couldn't keep the third place this year. With the help of a 1.5L three-cylinder engine in 2021, it is not just whether Corolla can fight for two.
The market is always "some people are happy and others are sad", and for Lang Yi, 2020 will definitely be more sad than happy.
First of all, SAIC Volkswagen has encountered Waterloo this year and Lavida has also suffered setbacks, with sales falling 8.5% year-on-year. The most annoying thing is that the sales champion was taken away by Sylphy, and instead of losing, it was rubbed on the ground every month.
SUV field, Haval H6 has maintained its leading position for several years; in the MPV field, the superb car Wuling Hongguang is even more outstanding; and the sedan field, starting this year, the dominance has been officially handed over to Xuan Yi. More importantly, Sylphy's annual sales volume of 541,000 vehicles is the highest among all passenger cars. The key to the success of
Sylphy is the sale of the new Sylphy and the classic Sylphy together. Moreover, the classic Sylphy has a higher discount rate, so the price range of the two cars is not large, not only does not internally consume, but also expands the audience very well. Consumers with a budget of 80,000 to 150,000 can add Sylphy to the purchase list. in.
written at the end
is the top 15 comments for car sales in 2020. Although affected by the epidemic, the overall sales of cars this year were not as good as last year, but the top models were not affected. Among the top 15 models of , only 4 cars had a year-on-year decline in sales compared to last year, while the other 11 cars had year-on-year growth. .
But there is still a problem, that is, the lack of fresh blood-except for Audi A6 and Changan Yidong, the top 15 are all old faces from last year. I hope that more excellent new cars will be added next year.For consumers, it is better news.
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