Since the new energy market continues to improve in the second half of the year, the market share of new power auto companies has expanded significantly, which makes Evergrande Auto, also one of the new power auto companies, also a little impatient. Today, Evergrande Auto announced Video of the new car running on the road.
In this 15-second video, several Hengchi new cars appeared. In the video, two new cars with two-color bodies and coupe-shaped cars drove slowly out of the gate marked "Hengda Car". Although the video is only 15 seconds long, it basically shows the overall design of the new car. In addition, from the video, it can also be guessed that the new car driven out or will be Evergrande’s latest new car base.
(Hengchi 1 road running video)
Judging from the exposed video, the shape of Hengchi 1 is round and full, and the overall is relatively simple and avant-garde, basically continuing the design of the new car at the press conference at that time. On the side of the body, the new car adopts a fast-back style, as well as a hidden door handle, a hidden exterior rearview mirror, and a full-size color-changing glass sunroof all make the model look very technological.
Hengchi 1 is positioned as a pure electric ultra-luxury D-class sedan with a wheelbase of 3150mm, which means that it has surpassed Tesla's Model S2960mm and is equipped with 22-inch brilliant wheels. According to Hengda Automobile's plan, Hengchi 1 will be unveiled at the beginning of next year at the earliest, and mass production will not be realized until the end of the year. At this level, this model is closer to a test car than a mass production car.
In fact, the actual photo of the car has been exposed a week ago. Judging from the photos posted by a car blogger, there are photographers at the new site, and the scene environment is basically similar to the actual video of this exposure. According to another video of Evergrande Automobile, it can be seen that this is shooting a promotional video for Hengchi 1. Not only Hengchi’s new car appears in the video, but also the top view of the entire base of Evergrande. It is intensively preparing for the launch of its first model.
From the country’s vigorous promotion of new energy vehicles, to the impact of subsidy declines, the domestic new energy vehicle industry has encountered a bottleneck period. In addition, this year’s new crown epidemic has had a significant impact on the entire automotive industry. Companies frequently withdraw from the market, even "dead in the plan" because of funding problems.
Although Evergrande Auto, as a new force with a strong background and financial support from Evergrande Group, has always been a way for capital to build cars. Xu Jiayin said, “Hengda wants to change lanes and overtake, to sum up 5 sentences: buy, buy, buy, combine, circle in circles, big, good.” He also said that Evergrande has helped so many leading companies on the road. It's hard to think about success. However, in the current market environment, even with the rise of new powers and the influx of more overseas brands, this is also a pressing time for Evergrande, which is still in its infancy.
In this regard, before the new mass-produced cars appeared, Evergrande Motors had been continuously promoting its subsidiary Hengchi through the "momentum" method, which not only maintained the popularity of its own brand, but also allowed Evergrande to release more Progress in its interest. Driven by the good news, Evergrande Motor's stock price rose sharply. As of 11 o'clock today, Evergrande Motor has increased by more than 4% year-on-year.
In August of this year, the "Hengchi" brand was officially launched at the Evergrande Automobile Conference. Six new Hengchi models were unveiled for the first time, including Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5 and Hengchi 6 , Covering A to D class models, as well as cars, coupes, SUVs, MPVs and crossovers. Evergrande Automobile revealed at the semi-annual performance conference that it will start trial production in the first half of next year, and realize mass production in the second half of the year.
Currently, Evergrande Motor has officially launched trial production in its two production bases in Shanghai and Guangzhou. It is understood that Hengda Automobile's "Hengchi" series models will be mass-produced in the second half of 2021. After the production workshop is fully operational, the production of one car per minute can be achieved. According to the plan, Evergrande Automobile will achieve an annual production capacity of approximately 1 million vehicles by 2025 and 5 million vehicles by 2035.
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