2020 is drawing to a close, and Chery will hand over its best "report card" so far this year.
On December 3, Chery Holdings released a sales report. Chery Group sold 101,900 vehicles in November, a year-on-year increase of 36.4% and a month-on-month increase of 15.8%. The cumulative sales this year was 614,500, a decrease of 5.7% from the same period last year. It is worth mentioning that the sales volume in November was the month with the highest monthly sales volume and growth rate of Chery Group this year. Among them, domestic sales of 88,454 vehicles, a year-on-year increase of 31.7%; exports of 13,446 vehicles, a year-on-year increase of 78.3%; new energy sales of 7,623 vehicles, a year-on-year increase of 67.5%. Among the total sales volume of the
group, the sales of independent brands are quite interesting. Thanks to the simultaneous efforts of Chery Automobile's Tiggo and Arrizo series, Chery Automobile's sales in November reached 64,574 units, an increase of 18.3% month-on-month and 52% year-on-year. Among them, Tiggo 8 series sold 20,677 units in a single month in November, accounting for nearly 30% of Chery's total sales, a year-on-year increase of 52.6% and a month-on-month increase of 26.1%. At the same time, this is the fifth consecutive month that the sales volume of the Tiggo 8 series has exceeded 10,000, and the sales volume has been increasing in the seventh month. It is the pillar model for the rapid growth of Chery Automobile's sales. In the domestic sales of Chery Group, in addition to Chery Automobile's Tiggo series, Chery Holdings' Jietu series, which has been deeply involved in the "travel +" market segment, also performed impressively. The Jietu series sold 20,507 vehicles in November, an increase of 44% year-on-year, and also set a record high in monthly sales. Among them, the sales of 70 series products represented by Jietu X70 PLUS reached 12,116 in November, and sales of 90 series products represented by the new generation of Jietu X90 reached 8,391 units.
In addition, at this year’s Guangzhou Auto Show, Chery Jietu released a digital "travel +" lifestyle strategy, which was born out of the trilateral cooperation between Wutong Auto Union and Qualcomm Technologies, to promote the upgrade of the driving experience of smart connected cars and create differentiated competition Advantage. At the same time, Chery Jetto also announced the first model under the strategy, Chery Jetto X70 PLUS, which is expected to be officially launched in the first quarter of 2021.
has returned to the "fast lane" in Chery's fuel vehicle sales, and is not far behind in new energy. Among them, the "Ant" family represented by the pure electric SUV Ant and the miniature pure electric "Little Ant" sold 7,620 units in November, a remarkable result of a year-on-year increase of 239.3%. While
's own brands are fully exerting their strength, Chery Group's joint venture brands are also taking advantage of the momentum. From January to November, Chery Jaguar Land Rover and Kaiyi Automobile achieved sales of 52,000 and 26,000, respectively, achieving a year-on-year growth of 9.4% and 31.5%.
Obviously, in November this year, Chery Group's independent and joint-venture brands both achieved significant growth in domestic sales and export sales, and the era of Chery's "Waterloo" sales is coming to an end. Behind the rapid growth in sales, it is naturally inseparable from the recovery of the market environment and the improvement of its own product strength.
“And Chery’s products this year have two obvious characteristics”, said Pan Yanlong, deputy general manager of Chery Automobile Co., Ltd.: “Chery will comprehensively improve its quality assurance from this year. From the perspective of quality, it will introduce two important elements, the element of sensory evaluation. And quality experience elements. That is, before all products are launched, sensory evaluation and more attention should be paid to the user’s experience of the product." With the overall improvement of product capabilities, Chery products have been recognized by more and more consumers, and it is clear that Chery has achieved good results in brand building.
At present, the Chinese automobile market is entering a new stage of development from high-speed to high-quality. In the face of consumption upgrades, quality has become an inevitable trend. The empowerment of product quality will surely drive sales growth and at the same time inject more confidence in Chery's sustainable growth. However, Chery still has a long way to go if it competes with independent brands such as Changan, Geely, and Great Wall.
