era, even a large-scale commercial entity such as a car company cannot help but ask: Where will the consumer's aesthetic trend go in the future?
200,000 to 300,000, which is in line with the psychological expectations of young people when they buy cars. In this interval, a luxury brand entry coupe naturally became the focus of young people's attention.
For this segment of the market, major car companies must take into account brand value and product strength at the same time. They must not only look young and fashionable, but also have a certain level of power to control, in order to catch the attention of young people.
At this year's Guangzhou Auto Show, the BMW brand used its own understanding to play a new card to innovate the BMW 2 Series four-door coupe.
2020 Guangzhou Auto Show is the final battle at the end of this year, and considering the impact of this year's emergencies on the overall market, it can be said that this auto show has become the last hurdle for all brands to launch new products for the new year. On the day of the auto show, Jianghu Jun brought you new trends in the BMW brand booth. After the BMW brand press conference, the lens of the "Dahua Auto Show" once again focused on a car in the BMW booth, innovating the BMW 2 Series four-door coupe. . The
four-door coupe has been sought after by young people for its unique elegant aesthetics in recent years. Its individualized appearance and the characteristics of taking into account practical attributes have become its advantages. As the first compact luxury four-door coupe, the emergence of the innovative BMW 2 Series four-door coupe can be described as taking advantage of the trend to advance the product offensive.
1 Appearance design and personality avant-garde
In terms of appearance, the innovative BMW 2 Series four-door coupe uses a bold, avant-garde and individual design language.
The iconic angel-eye LED headlights on the front face adopt a slightly inclined new structure. The large air intake grille shape extends to both sides, which visually brings a domineering atmosphere of fighting. On the side of the
car, the frameless door becomes the focal point, and the smooth lines extend to the back shape of the car's back. With the full LED taillights, it presents a distinctive coupe style. In the rear part of the
, the “L”-shaped full-LED taillights are highly recognizable, and are integrated with the high-gloss black trim surrounding the BMW logo to widen the visual experience of the rear side horizontally. All new cars of
are equipped with BMW M sports packages, and the bottom M sports bilateral trapezoidal exhaust also brings more desire to driving visually.
2 Interior atmosphere and emotional resonance
The interior of the innovative BMW 2 Series four-door coupe continues the overall emotional design concept centered on the driver. The vehicle understands the needs of young users and creates a stylish and sporty interior atmosphere.
The mechanical interior details are combined with the sharp and precise dynamic lines to outline a simple, modern and distinctive interior atmosphere.
It is worth mentioning that the new car introduces the unique light vein trim of its class for the first time. Its design is inspired by the night scene of metropolis neon shining. It is not only full of technology, but also can stimulate the emotional resonance of young consumers. Z1z
is within reach, M sports multifunctional leather steering wheel, front M sports seats, integrated dual 10.25-inch full LCD instrument panel and touchable central display will also perfectly present luxury and personality.
is equipped with BMW's seventh-generation BMW iDrive human-machine interaction system. The owner can freely choose the iDrive knob, steering wheel multi-function buttons, touch screen and natural voice, or use the unique gesture control system of the same level to conduct up to five-dimensional communication with the vehicle. Interactive experience.
At the same time, BMW's intelligent personal assistant can communicate with the vehicle through voice, providing more personalized, customized, and considerate services that are more exclusive.
The innovative BMW 2 Series four-door coupe will be equipped with a unique new generation of digital keys in the same class, providing an exclusive connected driving combination, and supporting Apple CarPlay and Baidu CarLife functions. In addition, the new car also has the BMW remote software upgrade function, making it more convenient and safer to use the car.
3 Power Control·Technology blessing
Compared with competitors, the power part, the innovative BMW 2 Series four-door coupe is equipped with a BMW 2.0T four-cylinder turbocharged engine, and the transmission is matched with a 7-speed dual-clutch automatic manual gearbox.
In addition, the new car introduces the ARB anti-skid stability control system derived from the BMW i brand for the first time, which can significantly improve the traction when starting, turning or accelerating on dry or slippery roads, mixed road conditions, snow or icy roads, and is more sensitive, Respond to wheel slip faster. The driving force distribution technology of
provides assistance to ARB, which intelligently brakes the wheels on the inside of the curve before the critical point of slippage to improve handling flexibility and further optimize the already excellent turning performance.
In terms of safety configuration, the innovative BMW 2 Series four-door coupe has applied the latest achievements of BMW's automated driving technology.
Among them, BMW’s first-of-its-kind and unique automatic parking assist system with a 50-meter tracking reversing function enables the vehicle to automatically reverse for 50 meters along the original trajectory even in a narrow space, solving the reversing problem.
After talking about the protagonist of this BMW booth, the innovative BMW 2 Series four-door coupe, let’s talk about other new trends of the BMW brand.
At this auto show, the BMW Group made a strong debut with more than 20 models, of which 6 key new models shined in various market segments.
The new BMW 4 Series Convertible Coupe is officially launched. The weight of the innovative soft roof of the new car has been reduced by 40% compared with the retractable hard roof of the previous model. With the roof closed, the luggage compartment volume has increased from 300 liters to 385 Rise.
is the most watched model of the BMW Group in China's "New Energy Vehicle Year", and the innovative pure electric BMW iX3 has officially appeared in everyone's attention.
is the first BMW Group model equipped with the new fifth-generation eDrive electric drive technology. The innovative pure electric BMW iX3 will continue to consolidate BMW’s position in the luxury electric mobility market.
, as the new BMW M3 and the new BMW M4 coupe equipped with the most powerful twin-turbocharged 3.0-liter inline six-cylinder engine in BMW history, pre-sales at the Guangzhou Auto Show, derived from the innovative technology of the GT3 racing engine Become the "peak performance" of the same level.
MINI has always been a personalized brand that reflects BMW's deep understanding of customer needs.
At the auto show, the limited edition model MINI Three Seven commemorative edition made its debut, inspired by the legendary deeds of Northern Ireland rally driver Paddy Hopkirk driving the classic Mini Cooper S in the Monte Carlo Rally in 1964. The new car,
, perfectly reproduces the chili red paint and white roof of the championship racing car, with a single-sided white garland, giving the MINI Three Seventh commemorative model a full view of the desire for racing.
Jianghu Jun believes that from the "Year of X" in 2019, to the "Year of New Energy" and "Year of Brands" in 2020, the pace of BMW brand transformation is always advancing. At the same time, BMW, as always, reasonably disassembled market demand and consumer psychology at its own pace, forming a new situation that now takes into account the SUV market, the new energy market and the coupe market.
Looking back on 2020, under the new trend that the automobile consumer market is gradually picking up, consumers’ enthusiasm for buying cars continues to rise. The company’s long-saving product launches and brand promotion have exploded, allowing BMW to persist in a year destined to be extraordinary. Focus on customers and move toward the future more firmly.
(Note: the picture comes from BMW official)
