Qilu Evening News·Qilu One Point Reporter Chen Ying
On November 20th, the 18th Guangzhou International Automobile Exhibition opened grandly. The Chinese luxury SUV brand WEY participated in the exhibition with the theme of "Smart and Fun, Life More WEY", and officially announced the pre-sale price of the intelligent luxury off-road SUV tank 300, including the Explorer, Challenger, and Conqueror models. The interval is between RMB 175,800 and RMB 213,800. The
WEY brand pioneered the creation of the first female special. Popular goddess Yuan Shanshan and sports goddess Zhang Weili showed up to help out, sharing their "no way out" success story, fully interpreting the new image of the new generation of women's intellectual independence, exquisite elegance, trendy personality, and enjoying smart life.
Not only that, WEY and Xiaomi jointly created the brand, borrowing from the "Internet thinking", and helping the popular car VV5 Yuanqi Orange to be launched, and striving to let more people participate in the co-creation, and perceive the user concept at their fingertips. The sales star model VV6 has joined hands with 360 to build a "child care WEY team" intelligent safety experience camp, and continue to promote the implementation of the "child priority" consensus. VV7 teamed up with the popular traffic star Ma Boqian, with the brand attitude of "reject mediocrity, change the role", implement the very stylish WEY-style luxury, fully demonstrate the co-creation charm of "smart technology", and promote WEY to advance the user brand again . The
tank 300 opens the pre-sale mode The first women to visit
as the highlight of the booth, the tank 300 based on the "Tank·WEY" global intelligent professional off-road platform has officially opened the much-anticipated "pre-sale mode". The price at your fingertips has made this "national explosion model" a new engine for WEY to accelerate innovation. At the same time, WEY is also sending a pre-sale guide, for countless "intruders" including co-creators, five years of free data and entertainment services, 10 basic maintenance and other multiple pre-sale exclusives Courtesy, help more users such as cross-country experts, urban pioneers, and fashionable women to achieve what they want and break new boundaries in life.
Tank 300 brand friend MMA world champion Zhang Weili
The sensory impact brought by innovative forms has become the key to WEY breaking the tradition. In the Tank 300 "female special", hundreds of goddesses such as the famous actress Yuan Shanshan and MMA world champion Zhang Weili are on the same stage, which not only interprets the vivid image of the new generation of women’s intellectual independence and trendy personality, but also marks the Tank 300 and more The values of trendy women resonate. WEY uses the product as a carrier to make cross-country culture deeply rooted in the hearts of the people. At the same time, it embodies the brand value and breaks the empathy barriers with more users in a perceivable fashion. In addition, WEY also created a live show with a local flavor of "Cantonese talk show", creating a live show with hundreds of people, ingeniously integrating the trendy lifestyle and attitude carried by the brand and products into the interaction, and further conveying the brand's empathy "friends" "Image.
Tank 300 co-founder famous actress Yuan Shanshan
For the WEY brand, products are the best way to talk to users. The new stylish single product tank 300, with a hard-core chassis, 3 off-road weapons, 9 driving modes of "Grand Slam" equipment, and around 1 immersive technology cockpit, 3 intelligent technology systems, 9 major safety Guarantee to create an unprecedented intelligent and luxurious driving experience. It is worth mentioning that during the auto show, the WEY brand will continue to expand its influence through internal and external linkages through offline channels such as supermarkets and supermarkets, so that more consumers can adopt the hardcore charm of the Tank 300 first.
VV5 is launched in the Orange Version of Vitality. Co-creating only WEY interesting
Making friends with users and becoming their "smart" friends is the supreme strategy that WEY brand embarks on to implement. In the current Internet era, Xiaomi, as a representative of Shenzhen-based users' experience, harvests "rice noodles" with the ultimate, dedicated, and sincere products. At this auto show, WEY adheres to the concept of “user-centric” and cooperates with Xiaomi to conduct brand alliances. By absorbing the essence of “Internet thinking”, it further deepens the user co-creation system, and has the hard power of traditional car companies and the Internet. The "new strength" car-making brand with new ideas for car-making strives to deliver a good car that users like, but also to get along with them as friends. The results of
WEY's concept have been intuitively reflected in the product. Vigorous model VV5 Yuanqi orange version of the successThe introduction of power has become another highlight of the WEY brand booth. This car is officially launched at the Guangzhou Auto Show. With its "full of vitality" avant-garde appearance and "playful fun" intelligent blessing, it meets the needs of personality, vitality and avant-garde cars. It is a trendy player including rice noodles. , To start a journey of personality and attitude of drow alone.
Together with 360 to advance the consensus of “Children First”
Inspired by the commonality, WEY’s partner ecosystem is getting bigger and bigger. VV6 and 360 jointly formed the "Child Care WEY Team" to create the first intelligent safety experience camp with children as the main body, practice the safety concept of "Children First", and promote the public's attention to it.
debuted the 2021 VV6 child care version at the auto show. It also focuses on the high attention of family users to children’s travel safety. It is the first to be equipped with rear integrated child safety seats, equipped with rear vital signs monitoring, smart health cockpit, and plasma air The forward-looking configurations such as the purification system truly stand from the perspective of children's car safety, protect children's life and health in all directions, and provide a solid guarantee for "children first".
traffic is responsible for helping out, deducting extraordinary high-definition attitude
commonality is more than this, VV7 joint traffic acting as Ma Boqian, with the theme of "reject mediocrity, role change", it resonates with the maverick, unwilling to mediocre trend users. Continuing the high-definition style, the extremely smart luxury coupe SUV VV7 GT Brabus|automotive landed in Yangcheng, leading the consumption upgrade of Chinese auto brands with updated appearance, more comfortable driving experience, more personalized labels, and more advanced technology configurations The new trend has brought a younger and diversified luxury car experience to Chinese consumers.
In the past 4 years, WEY has always practiced the "user-centered" brand original intention, successfully broke the ceiling of the Chinese brand's upward path, and gained the favor and trust of nearly 400,000 users. In China's high-end SUV market where joint venture brands dominate, they have won a place as a Chinese brand. Change is also an opportunity. At the beginning of four years, WEY takes user co-creation as a breakthrough point, intelligent technology as a source of power, and a trendy attitude as an indicator to lead Chinese brands collectively upward, and strive to become a "best friend" of Chinese and even global users. .
