Although the current automobile industry is developing relatively rapidly, basically every family in our country has a car. The automobile market is close to saturation. Now there are many independent car brands competing with some old car brands. In the automotive market, in order to ensure higher sales, every 4S store has introduced many preferential policies to attract consumers.
When we buy a car, we generally hope that we can give ourselves more price concessions or get more gifts, so that both parties can cooperate happily. The 4S shop is just taking a fancy to the consumer’s psychology, so we buy more The preferential strength of the car, they advertised that they will give away the film service or the follow-up maintenance service when buying the car. After comparing the various parties, of course, the car owner chooses the 4S shop with the larger discount.
is not only the automobile industry. Due to the epidemic this year, many industries have not developed well, and many small and medium-sized enterprises are facing the risk of bankruptcy. The industry as a whole encountered pressure and competition among peers within the industry eliminated many uncompetitive companies. The automobile sales industry often holds a major ceremony when consumers buy a car to celebrate the car owner's love for the car. The ceremony of
not only made car owners feel that the 4S shop respected themselves, but also advertised the whole shop. Of course, 4S shops like to do the best of both worlds, but some shops' publicity is a bit boring. Today we will say Let’s talk about an annoying 4S shop. When the car owner said that he was going to leave after buying the car, the staff told him that he wanted to hold a car picking ceremony to celebrate the car owner's purchase of a new car. The owner thought it was okay to share his joy, and now a lot of cars are sold There are car-lifting ceremonies everywhere, so I agreed.
But the next 4S shop operation may make the owner red eyes. The staff in the store stood in two rows, with a drum placed in the middle of the last, and a lot of auspicious words were printed on the cardboard next to it. The staff said that the car-lifting ceremony requires the owner to beat the drum and recite an auspicious word. The owner feels like himself A monkey in a zoo was tricked by others, and said to the staff: Refund, just like a monkey, you can find someone else to beat the drum. Then the staff apologized to the owner, and the owner drove the car away.
In fact, the car mentioning ceremony is a happy thing for both parties, but the staff of this 4S shop made the car owner feel like they were being teased, of course the car owner was angry. Later, this incident also attracted the attention of many netizens. Netizens said that the 4S shop did bad things with good intentions and did not take into account the mood of the car owner, but the practice of disregarding the mood of the car owner in order to promote themselves is really disgusting. Even if the sales of cars are not very impressive now, they can’t behave like this. The pick-up ceremony is first for the car owner’s happy mood and then for the store’s promotion, so it would be wrong to put the cart before the horse.
Due to the impact of the epidemic this year, various industries in our country have not developed very well. Many car companies have no market for the latest cars. This situation is a problem that everyone faces, not a 4S shop. The increase in sales results offends consumers. Isn't this not worth the gain? The car pick-up ceremony should be simpler, and the most important thing is to make car owners happy.
