joined ARCFOX Polar Fox's first SUV ARCFOX αT when it was launched, Wang Qiufeng, now the vice president, said: We truly treat users as friends and are companies that truly respect and listen to users. In the automobile industry, state-owned enterprises, foreign-funded enterprises, and private enterprises are actually not doing well enough. This is a fundamental change.
Hearing what this means, ARCFOX Extreme Fox is going to change fundamentally and begin to consider users as the center.
Pure consumers, including ourselves, believe it.
However, when I couldn't wait to turn on the computer to sing the praises of ARCFOX polar fox, I found that when α could not be input regularly, my heart was already cold. After finally typing it in, I saw some netizens complain that αT is aT. I knew that Wang Qiufeng’s so-called listening to the user’s voice was simply self-entertainment, and it belonged to the deceptive consumer-ARCFOX, but it still did not get rid of the state-owned enterprise. Inherent urine in a word.
Why does ARCFOX Extreme Fox make such an impression?
Generally speaking, when naming any brand or product, the most taboo is slurping or sensationalism. Therefore, the common opinion in the industry is that product naming should be concise and avoid the use of professional terminology and complicated words and phrases, so that consumers can see Understand, Nianlai was catchy, which made a deep impression on this product. This is what BMW, which is now a leader in luxury brands, has a deep understanding.
Before 1992, BMW was not called BMW in China, but was translated as "Bayer". This is because the full name of BMW is "Bayerische Motorenwerke AG". Although BMW was already well-known abroad at that time, the Chinese were still very unfamiliar with this car brand. The name Bayil was too uncommon to attract the attention of Chinese consumers. For this reason, the BMW executives changed its Chinese name to BMW after careful consideration, which not only highlights the noble and luxurious temperament of the BMW car series, but also integrates with the traditional Chinese appellation. At the same time, the pronunciation is not much different from BMW. As a result, a kind of spiritual temptation was quickly produced to consumers, which effectively promoted the market sales of the product, and the sales volume gradually expanded.
However, ARCFOX Polar Fox does the opposite. It is obviously an independent product of BAIC, but it has a name that even the Chinese themselves cannot call it the correct name.
According to the translation of the multi-talented industry media god: the full name of ARCFOX αT is pronounced in Chinese as "BAIC·Acfox·Alpha·Kick". Of course, it also has a very contrasting cute Chinese nickname-Little Fox. Come on
, try to read it completely, if you still have the desire to buy, you win.
As we all know, although the Internet is very developed now, for car consumption, oral transmission from consumers is still the biggest transmission channel. However, if an ARCFOX αT owner introduces this car to someone next to him, it is estimated that the person who said it is not tired, listen People are already tired, how can they still have the desire to understand.
Of course, if ARCFOX αT has very strong product power and cost-effectiveness, some people may ignore the name, but can ARCFOX αT really surpass the current electric vehicles on the market and become the only one?
Judging from the earlier listing information, BAIC’s main introduction to ARCFOX αT is a list of famous brands that focus on the body-the foundry of Magna factory, the 5G technical support of Huawei, the battery of SKI of Korea, the motor of Siemens , Bosch-tuned chassis, Harman’s 4K super-large screen audio and video system...
Yes, as consumers see, the halo on the top of ARCFOX αT’s head is very dazzling. If you don’t understand the brand of ARCFOX Polar Fox, you can’t Together with BAIC New Energy, it can't be linked with independent brands.
Just as a netizen said:
“It’s fine if a product has an English+Greek name. I can tolerate using other people’s parts, but as a result, even the production needs someone else to do it. R&D is hopeless, and even the manufacturing capacity has been lost?” Z1z
Admittedly, we do not support such fierce words. After all, in the era of globalization, division of labor and cooperation is inevitable for the development of contemporary enterprises, but the problem is, globalization againCooperation, your products must have their own things. Is there ARCFOX αT? We don't know, at least not from the published information.
All along, ARCFOX αT is BAIC New Energy’s first high-profile attempt to make high-end electric vehicles. After all, the price of the previous EU series of main models is below 150,000 yuan. BAIC New Energy hopes to open up the high-end new energy consumption market, build market awareness, and gain consumer recognition.
But the question is, how does ARCFOX αT let consumers deal with it? Could it be said, "I support domestic products and bought a high-end electric car of China's own brand, but everything on my body belongs to others."
Will someone answer maliciously, "It turns out that BAIC New Energy is just an assembly plant. ."
is just a joke, but not impossible.
Moreover, from the perspective of cost performance, ARCFOX αT has launched five models, which are divided into NEDC cruising range of 480KM, 600KM and 653KM. The price is 2419,000-31.99 million. The ARCFOX αT bought at this price has a hidden door handle for the door, a ubiquitous suede leather covering most of the space in the car, and a customizable steering wheel button, which can be associated with the built-in driving recorder and set a key outside the car Taking pictures, taking pictures in the car, emergency recording and other functions, it is very convenient to record emergency scenery at hand, and there are functions such as α-Pilot intelligent driving system, HWA highway assistance system, vertical parking in and out of the car, and 540° panoramic AR obstacle display.
is very complete and eye-catching. It is worthy of being a high-end electric car, but the original words of the deputy general manager of BAIC New Energy and ARCFOX president Yu Liguo said, "Our car has completely exploded less than 400,000 fuel vehicles." Is it a bit arrogant? Too much? I don’t know. After all, we have not tried all cars with a range of 400,000 yuan.
But one thing that can be confirmed is that all the highlights of ARCFOX αT are not unique to ARCFOX αT, like Tesla’s Model 3, Weiye’s ES6, and even GAC New Energy’s Aion LX. The lower level is even worse in some respects.
But ARCFOX αT only targets Model X, which is obviously the luxurious positioning of ARCFOX αT.
Moreover, the president of ARCFOX Extreme Fox seems to be a bit miserable and said, "I don't make money from selling cars, I just want to make friends with you!"
It is a pity that the president thinks he is making friends, and the people think he is joking. The sentence
is not a joke.
Therefore, it is fair to say that ARCFOX αT's product strength can only be called okay, but these advantages combined are not enough to support the current high price, not to mention that it has that hard-to-say name.
write and write | Water Miao
edit | Jing Yuanzhi
