At the Changan Automobile Brand Day on November 14th, Changan Automobile Chairman Zhu Huarong officially announced that Changan Automobile will work with Ningde Times and Huawei to build a new high-end smart car brand, including a world-leading, self-controllable smart electric car platform. A series of smart car products and a super "car home" smart life and smart energy ecology.
"In the next 5 years, Changan Automobile will launch 105 products, including 23 new energy vehicles." With the help of CATL and Huawei, Zhu Huarong seemed confident. Qingcheng Automobile learned that the total installed capacity of CATL in the first three quarters of this year ranked first in China, occupying 49% of the market share with 16.75GWh; while Huawei, which uses the slogan of “helping car companies to build good cars,” On October 30th, the smart car solution brand HI was released, aiming at in-depth cooperation with car companies to create boutique smart electric vehicles.
"Continuously increase R&D investment" is Changan Automobile's insistence on improving its core competitiveness. From the “Shangri-La” plan in 2017, to the release of the “Beidou Tianshu” plan in 2018, to the “8-year global R&D center with a total investment of 4.3 billion officially put into use” in 2019, and it was announced in April to enter the R&D 4.0 era , Changan Automobile has so far achieved a number of scientific and technological achievements such as the Blue Whale EN engine platform (the first modular engine research and development platform in China's automobile industry), fuel cells, and level 3 technologies for autonomous driving. It is worth mentioning that the Changan Ark architecture, hailed by Changan Automobile as an "evolving intelligent architecture", was first launched on November 14. The official stated that as a new car-making concept in the 4.0 era of Changan Automobile R&D, it will cover all of the Changan system. Model.
In addition, the financial report data of Changan Automobile in recent years shows that it maintains a high investment in research and development. Among them, R&D investment in 2019 accounted for 6.34% of total operating income, which was a slight decrease compared with 6.73% in 2018, but the total capital increased (operating income in 2019 was approximately 70.5 billion, and operating income in 2018 was approximately 66.3 billion). The rapid growth of
's sales has provided Changan Automobile with confidence. According to data from the Travel Association, the auto industry market was hit by the epidemic this year, and the monthly sales changes showed a "V-shaped" trend. Among them, most of the manufacturers were at a low sales volume in February. According to official data from Changan Automobile, since the first to resume work and production and the consumption level of the auto market recovered, as of the end of October, it had achieved year-on-year sales growth for seven consecutive months. Among them, the sales volume in October was 212,640 vehicles, achieving a double growth of 29.7% year-on-year and 3.45% month-on-month; cumulative total sales in the past 10 months reached 1,583,521 vehicles, completing 82.91% of the 1.91 million vehicle sales target this year. The successive release and launch of
high-end serial "Gravity" series models continue to warm up Changan Automobile's high-end brands. Among them, the compact SUV UNI-T, released at the beginning of this year, sold more than 7,000 units in the first month of its launch on June 21, and sold more than 10,000 units for four consecutive months. The second model, UNI-K, is positioned as a medium-to-large SUV. It was officially released on October 28. It was officially announced that it will be unveiled at the 18th Guangzhou Auto Show this year. It is understood that the car retains the overall design of the concept car Vision-V, and the price range may exceed 180,000.
In the context of the overall transformation and upgrading of the auto industry and the “elimination” of the epidemic, how to achieve self-breakthrough is the key for auto companies to stand out in the market competition. For example, Dongfeng Group released Lantu, BAIC Group launched AIRFOX, and SAIC's R standard are all efforts to seize the high-end new energy market. For Changan Automobile, striving to realize the "high-end brand" that has been brewing for ten years is the key to accelerating its development into an intelligent mobility technology company.
Changan Automobile, which is on the road of "realizing high-end brand by making high-end products", welcomes two powerful allies of Huawei and Ningde era to help out, and it may take a key step in the "10-year high".
