On August 13, SAIC's Roewe high-end pure electric R-brand first flagship car, the Roewe R ER6, was launched. Three models were launched. The official guide price after subsidies was RMB 16.28-20.08 million. The new car integrates SAIC's advantages in three-electric technology, design, and intelligence. With its super strength of the longest endurance, fastest charging speed and lowest power consumption of 100 kilometers, it fully interprets the Roewe R standard "Technology fulfills imagination" Concept. At the same time, the highly anticipated R SPACE urban whimsical space also opened on August 8th at the Happy Plaza of Binjiang Avenue, Lujiazui, Shanghai.
"Roewe now has two logos, one is the new lion logo, which represents the new national tide, and is the ingenuity of technology to create the national tide. The R logo is the "new force" of SAIC and the national team in the "new force". It carries our expectations for the era of electrification and intelligent networking." Said Yang Xiaodong, Vice President of SAIC Motor; General Manager of SAIC Motor Passenger Vehicle Company and Director of Technology Center.
Creates a new benchmark for high-end pure electric cars
Roewe R mark is exclusive to SAIC Roewe's high-end pure electric cars. With "taste, innovation, and trust" as the cornerstone, we are committed to making users from love to trust. Adhering to the concept of "science and technology fulfilling imagination", the R standard took the lead in launching the battery life "core" king Roewe R ER6, creating a new benchmark for high-end pure electric cars.
Roewe R ER6 has a highly integrated electric drive system, a battery system with both high energy density and reliability. At the electric drive level, the new car is equipped with a high-power, high-torque density 8-layer Hair-pin motor, combined with a compact and innovative coaxial layout, the power density surpasses the existing products of the same level on the market, and makes an important contribution to the 620km long battery life; At the battery level, the new car uses an innovative large-module battery solution for the first time, and is equipped with mature and stable NCM523 batteries, with a battery energy density of 180Wh/kg. At the same time, the new car battery also adopts complete thermal runaway protection, designed in accordance with the highest safety level of UL-2580 and ASIL D automotive electronics and electrical, and has reached the IP69K waterproof level, providing users with safe and reliable travel protection.
Roewe R ER6 is equipped with SKYEYE skyeye system, bid farewell to manual "ignition", "swipe face" to start; BYOD multi-user control, realize full control of the car, let the driver focus on driving safer; AR lane-level real scene Navigation, the combination of virtual and actual, precise navigation, and the safety index is further improved. In terms of styling, the new Roewe R ER6 car adopts natural and pure "Yu Guang Yin" body color, parameterized active air intake system, vector matrix headlights, panoramic sky screen and other designs, and adopts smooth body lines and low resistance. The tire achieves an ultra-low drag coefficient of 0.24Cd.
Yang Xiaodong believes: “Roewe R ER6 is not a simple product, but our first shot in the era of electrification and intelligent network connection. Behind it is the entire SAIC passenger car product, business model, philosophy and organization. "
R standard new retail service model is accelerating to land
At present, young consumers are gradually growing into the backbone of the auto market. In addition to the quality of their products, they are also very service-oriented. value. Facing the triple demand for changes in the market, users, and itself, Roewe R Standard is the first in the industry to launch and implement a user-centric digital new retail service model. It will experience new channels, direct delivery, and worry-free services. , To provide users with a one-stop service of "purchase-use-raise-exchange".
In terms of channels, Roewe R has established a brand-new service channel system with R-Super Center city flagship store, R-Center city center store, R-Store city supermarket store and R-Station to undertake after-sales service. Move the service outlets to the place closest to the user.
Yang Xiaodong introduced that at present, the R-Store urban supermarket stores in Shanghai and Beijing have officially opened. It is estimated that by the end of 2020, Roewe R-brand new retail outlets will reach 60, covering more than 40 cities across the country. In terms of car purchase, the Roewe R standard will provide an all-on-line car purchase system, allowing users to watch, select, consult, and order cars, including financial services, all at home. At the same time, the Roewe R mark will also provide users with full coverageLife cycle after-sales service allows users to enjoy the joy of worry-free pure electric travel.
And since it opened on August 8th, in just a few days, R SPACE has become a new landmark of Modu Internet celebrity. Here, users can not only view the beautiful scenery of Huangpu River from a unique perspective, but also enjoy the grand light show after nightfall, and feel the unique charm of modern technology.
Stepping into the hall, the theme of "technology" is set on the first floor, and there are experience exhibition areas such as mechanical "design" thinking, car-making "art" technology, R Reserve robotic arm, and situational intelligence and human screen interaction. The person seems to be in the realm of science fiction. The second floor uses "imagination" as the theme, turning the imagination of life into a considerable and sensible "five sense atmosphere". During the opening period, Roewe R-Bao will cross-border nine major brands such as Zhihu, Xiaohongshu, and Ele.me to carry out rich activities such as face-to-face, expert sharing, forums and salons around life, culture, technology, and art.
"In the future, we will show you more and more detailed and specific R standard, so that everyone can gradually understand the R standard. From product to business model, from product side to market side, everyone will see To an independent brand that is constantly growing, constantly challenging, constantly transforming, and constantly upgrading." Yang Xiaodong said.
Editor: Yu Jianping Chief Editor: Zhao Yun
