article: Original by Understand Car Emperor Li Dezhe
[Original by Understand Car Emperor 2022 Guangzhou Auto Show] [Original by Understand Car Emperor Industry] The "year-end drama" of 2022 - the 20th Guangzhou Auto Show kicked off on December 30. Looking back at the upcoming year of 2022, China's automobile industry has encountered unprecedented challenges. At the end of the year, against this background, the Guangzhou Auto Show, which has been in its 20th year, is not only a comprehensive summary of my country's auto market in 2022, but will also inject a shot in the arm into China's long-depressed and recovering auto industry.
understands the car emperor industry channel. At the Guangzhou Auto Show, we discussed the new direction of the development of the automobile industry with many car company executives, technical elites and marketing experts, and asked about the new growth of the automobile market and the new changes in industry trends. The guest of this dialogue is Ryoji Takahashi, vice president of marketing and sales of Changan Mazda automobile and general manager of the sales branch.
Changan Mazda Automobile Vice President of Marketing and Sales and General Manager of Sales Branch Ryoji Takahashi
Changan Mazda brought 8 models to the 2022 Guangzhou Auto Show, including the CX-50, which debuted at the auto show for the first time. Takahashi Ryoji said that the development concept of this car is in line with the needs of Chinese customers. The 2.5-liter engine adopts a new intelligent cylinder change technology, which is also very beneficial to overall fuel consumption and the environment. Mazda hopes that Chinese customers will accept this highly-present CX-50 product. He also hopes that after its launch, the CX-50 can compete directly with competing products such as Honda CR-V and Volkswagen Tiguan L in the current compact SUV segment.
Regarding Changan Mazda's plans for 2023, Takahashi Ryoji said that in addition to the CX-50 being launched in the first half of 2023, a large SUV, the CX-90, will also be launched in late 2023. We position this car as Mazda's flagship product in the Chinese market. After that, Mazda plans to launch new models in the Chinese market every year, and is also preparing to release product plans and strategic plans after 2024 at the 2023 Shanghai Auto Show.
Mazda plans to launch new models in the Chinese market every year, and is also preparing to release its product plans and strategic plans after 2024 at the 2023 Shanghai Auto Show.
The following are selected dialogues (with modifications):
The car expert: What models will Changan Mazda bring to the Guangzhou Auto Show this time?
Ryoji Takahashi: We have brought 8 models this time, including the CX-50, which debuted at the auto show for the first time, and the new "soul movement" design concept. The previous "soul dynamic" design focused on elegance. The CX-50 not only has an elegant beauty, but also embodies a strong outdoor off-road temperament. I hope everyone can come to the scene to take a look at Mazda's new products.
Knows Car Emperor: What is the product positioning of Mazda CX-50? What are the target user groups?
Ryoji Takahashi: When you see our products, you will know that this time it is mainly outdoor-oriented. The development concept of this car is in line with the light outdoor lifestyle that is very popular in China now, so that everyone in the family can go outdoors together to experience the beauty of life. Our target customers are also young customers who are keen on challenges and like to travel with their families, as well as middle-aged customers.
understands the car emperor: What other highlights does our product have?
Ryoji Takahashi: First of all, is the new "soul-moving" design that everyone has seen. Our design style focuses on outdoor use, highlighting a strong sense of presence in nature.
The second is the vehicle body size. When you see our actual car, you will find that the CX-50 has the longest wheelbase in its market segment. The interior space is very abundant. In order to effectively meet the needs of Chinese customers, a panoramic sunroof is specially designed this time, so this car is very personalized, and the space is quite spacious, allowing the user's family to experience it together.
The third is the technical aspect. This time we have also prepared 2.0-liter and 2.5-liter engines. In particular, the 2.5-liter engine adopts a new intelligent cylinder change technology, which is also very beneficial to overall fuel consumption and the environment. We hope that Chinese customers can accept this CX-50 product with a strong sense of presence.
CX-50 will be launched in the first half of 2023.
Car Knowledge: What advantages do you think it has compared with competing cars?
Ryoji Takahashi: The compact SUV segment where CX-50 is located has many strong competitors, such as the Japanese CR-V, Rongfang, and the Volkswagen Tiguan L. After the CX-50 is launched, it also hopes to compete head-on with these products. In the comparison with these competing products, we also have many advantages in being chosen. The "soul-moving" design is one of them. Another point is that the CX-50 adopts a proprietary platform specially designed to meet the needs of Chinese customers, and its space performance is very good. Finally, the CX-50 is a product that is very characteristic of Mazda, and I hope Chinese customers will like it.
Knowledgeable Car Emperor: At the Mazda CX-50’s debut conference, Changan Mazda announced its new car introduction plan and brand electrification vision. What other heavyweight products will Changan Mazda launch for the Chinese market in the future?
Ryoji Takahashi: We mentioned at today's press conference that in addition to the CX-50 being launched in the first half of 2023, we will also launch a large SUV-CX-90 in late 2023. We position this car as Mazda's flagship product in the Chinese market. After that, we plan to launch new models in the Chinese market every year, and we are also preparing to release our product plans and strategic plans after 2024 at the 2023 Shanghai Auto Show. Please stay tuned.
