In recent years, under the trend of national entertainment, various variety shows have emerged one after another, and car companies have also seen new opportunities for brand implantation. Car brands can be seen in many popular variety shows such as "Where Are We Going, Dad?" and "The Band's Summer".
On December 24, Changan Automobile Ruicheng PLUS collaborated with Tencent video, and Tian Liang, Ye Yiqian and his son Xiao Liangzi, as well as another group of families, Onion Dad and his family, participated in the large-scale outdoor variety show "Camping!" "Dad" is broadcast on the official platform of Changan Automobile .
As a live road variety show, this time, the leadership of the camping arrangement is completely handed over to the fathers. The two groups of families each drive Changan Ruicheng PLUS from home. On the way, the "all-round dads" need to complete route planning, purchase supplies, and solve various "accidents" along the way.
As the "helper" for this family camping trip, Ruicheng PLUS is equipped with an AI intelligent voice system, becoming a considerate assistant for travel and an intelligent companion for children, easily breaking dullness and boredom. The Leishi car KTV installed in the car has 800,000 genuine tracks, so everyone can sing to their heart's content. No matter it's sunny outside the window or it's snowing heavily, your mood will always be high.
In terms of power, Ruicheng PLUS is equipped with Blue Whale's new generation NE1.5T high-pressure direct injection engine. The engine has a rated power of 138kW and a peak torque of 300N·m. It is matched with Blue Whale's new generation 7-speed wet dual-clutch transmission. Whether overtaking or changing lanes or on rugged mountain roads, you can feel confident and enjoy your camping trip.
cover news reporter Liu Nian
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