China Fortune Network News The Bora car series has been in China for 21 years and is a classic in the A-class family car market. Today, China's A-class sedan market is already very "crowded". From joint venture brands to independent brands, various models have remarkable features. Facing the fierce competition in the market, how should Bora respond?
In June this year, FAW-Volkswagen launched the new Bora . The new model has been upgraded in terms of internal and external styling, powertrain, and intelligence. As far as a family sedan is concerned, what different experiences will these upgrades bring to users?
Still practical without losing the fun
When you come into contact with a new car, the first thing to do is naturally start with the appearance design. Bora has always had a stable design style. After years of baptism, it has become a classic in the hearts of Chinese people.
The body lines of the new Bora are also simple and clean, but on the basis of inheriting the classics, the flavor of the times is also reflected in the design details of the new Bora, such as: the lighting method of the tail lights, running water turn signals, C-shaped chrome decoration on the front, etc. The visual sense of fashion of the whole vehicle emerges spontaneously.
The interior is the part that shows the details of the car company. Inside the car, the new Bora focuses on the texture of the interior, which reflects the level of FAW-Volkswagen A-class sedans. Soft materials are used in parts of the car that are touched frequently to ensure that users can always have a good experience during driving. Down to the air outlets, decorative panels and stitching, the new Bora has been carefully treated, and there are also many elements such as chrome decorative parts, double stitching, and piano paint.
In addition to the tactile and visual experience, convenience of use is also the strong point of the veteran joint venture FAW-Volkswagen. The configuration of the main-selling 1.2T model is mainly practical, equipped with one-button start, keyless entry, PM2.5 air purification system, etc., providing users with convenience in every detail. The 1.4T top-end model priced at 141,900 yuan adds configurations such as dual-zone constant temperature air conditioning, front seat heating, Clean Air 3.0 air purification, and mobile phone wireless charging to further improve the driving quality.
In terms of intelligence, the new Bora is equipped with a 10.25-inch full LCD instrument and a 12-inch floating central control screen; the car system has been upgraded with Volkswagen's IQ. Intelligent car connection, including voice interaction, navigation planning, service ecology, travel experience, mobile car control and other functional sections. These features provide users with more help and fun. It is worth mentioning that the service ecology of this system is relatively open and can be compatible with commonly used APPs. In this way, the car-machine system has more ways to play.
Stable driving and worry-free driving
The core value of a car is driving, and the new Bora does not neglect driving. The new car's 1.2T small-displacement turbine engine can output a maximum power of 85kW and a maximum torque of 200N·m, while the fuel consumption per 100 kilometers under WLTC conditions is 5.78 liters. Paired with the engine is a 7-speed dual-clutch gearbox. Today, Volkswagen's dual-clutch gearbox technology is quite mature and has a huge installed volume.
With the tacit cooperation of the gearbox and the engine, the driving experience of the new Bora is still Volkswagen's consistent style, stable and smooth. The 1.2T engine is fully capable of daily use and can achieve a balance between power and fuel consumption.
Taking into account the usage scenarios of family cars, the new Bora also introduces another set of IQ. technology - IQ.Drive intelligent driving butler. This system includes L2 level driver assistance functions and many active safety features. At present, the L2 driving assistance function has become a mainstream configuration. It can allow the vehicle to autonomously maintain the speed or follow the vehicle in front on highways and urban loops, significantly reducing the fatigue during long-distance driving and urban commuting driving. AEB is equipped with active safety functions such as city emergency braking, RTA parking space exit warning, and reverse emergency braking. In complex urban driving environments, AEB can monitor the conditions around the vehicle and automatically brake the vehicle when necessary, thereby reducing traffic accidents caused by blind spots and negligence.
Judging from the standards of a family car, the upgrades of the new Bora are rich enough and very suitable for current car use scenarios.In addition to the product itself, users now pay more attention to the car purchase process and after-sales service experience. Traditional car companies have also made a lot of optimizations in this area in recent years.
It can be seen from the series of measures taken after the launch of the new Bora that FAW-Volkswagen actively responds to consumers' demands, strives to improve the after-sales service experience, and brings a more relaxed and pleasant experience to consumers by building a social account matrix and promoting digital marketing activities. In addition, the digitization of test drive services and the transparency of the sales process have made car selection and purchase more convenient, making the new Bora closer to ordinary family users. This is of course also the proper meaning of "family sedan". (Baichuan)
(Picture source: Photographed by Zhao Zhiman)
