Alpha has recently stopped raising prices at the port. Compared to Alpha, which does not increase prices, Wilfa is actually worse, and there are some in-store price concessions available.
Alpha, which is defined as a "leek cart" by more people in the circle, is actually a "super nanny cart" in the eyes of real users. Behind the different evaluations is actually a game of completely opposite consumption systems and market perceptions.
Consumers who can truly afford Alpha will not care at all about the disparity in pricing in different markets, and more people who evaluate Alpha are most likely not the potential user group of Alpha.
has different views on consumption, which is the core of the conflict.
Alpha is known as the best MPV in the past 10 years. It not only has a huge body size, but also has excellent comfort performance. The most important thing is that Alpha also has good safety performance. Driven by the star effect, even high-end user circles have given Alpha an additional attribute of "rising social" products.
In fact, it is this additional social attribute that has made it popular for a long time in the past. Its small production volume has become a price-increasing car under the unique distribution system of Toyota .
In other words, people who can afford Alpha have definitely been to Japan, and they don’t even need to go to Japan. Alphas everywhere in Macau and Hong Kong are already telling them that the price of this car in other markets is far from reaching the million level.
Alfa's price increases in the domestic market are endless, which is the inevitable result of the market's wishful thinking. One dares to increase and the other dares to buy.
It can be said that Alpha is a benchmark for high-end consumption. Behind its price increase is actually a reflection of the improving economy. In the true sense, rich people are willing to consume an MPV worth more than 1 million, even if its product value is obviously inflated. The price of
has dropped mainly due to several aspects.
On the one hand, Alfa's "best attributes" are gradually being stripped away by latecomers. For example, in terms of luxury, comfort, and safety, the Buick Century's debut has quickly caught up with the product in terms of product strength. Alfa's luxury and comfort attributes are no longer obvious enough, and its safety performance also has strong rivals.
On the other hand, Alfa's "increasing social" attributes are gradually being dismantled, and more and more models can replace Alfa. For example, the price of Mercedes-Benz S500 is constantly falling, and the price is almost the same as that of Alfa. For more users who need to increase social attributes, the effect of S500 is even better.
The most critical thing is that the current overall sales volume of the high-end car market has deteriorated. More people are unwilling to invest too much money in the high-end market. Liquidity has deteriorated, and it is difficult to get rid of new car inventory. Coupled with the direct impact of Wilfa's price cuts, Alfa's prices have significantly loosened.
In a nutshell: with the emergence of more and more high-end MPVs, weakening administrative attributes, and weakening consumer expectations, the price of Alfa is obviously unsustainable.
Indeed, in the Japanese market Alpha is just a household MPV with a price of less than 300,000 yuan, but different markets have different consumption situations. The domestic market Alpha has become a kind of "sophistication", and there are other factors interfering with it besides price. For those users who can spend a budget of 1 million to choose Alpha, it is impossible to understand overseas pricing.
They understand better than anyone else what it means to buy an Alfa for 1 million. The reason for choosing Alfa is probably that behind Alfa there are more lifestyles and business models that other high-end MPVs cannot bring.
