December 16, 2022, Shanghai — J.D. Power, the world's leading consumer insight and market research institution J.D. Power | Jundi and Tongji University HVR Lab (Human-Car Relations Laboratory) jointly released the "2022 China Automobile Smart Cockpit Model Research White Paper".
J.D. Power China President Su Jun said that intelligent optimization has become the main theme. In the study of new car purchase intentions, 24% of consumers regard intelligent experience as the primary factor in car purchase decisions. While intelligent penetration, the experience brought to consumers is also deepening. The overall penetration rate of (assembly and usage rate) configured with advanced technology is constantly increasing.
In the white paper, he further explained this.
"Understanding me" is smarter than "cool"
Entering the 21st 20s, China's new energy vehicle industry ushered in explosive growth, the traditional automobile industry was reshuffled, and the first year of
smart cars officially arrived. While China's new energy vehicles are ushering in the opportunity to spiral upward, they have not entered the disorderly competition of wild growth. Car companies are still using their strengths according to their established advantages, especially in the field of driving cockpits, and a hundred flowers are blooming. Enclosed cockpit (LCD instrument, central control screen, back seat entertainment, etc.), diversified interaction (touch, voice, gestures, buttons, etc.), and richer content experience (online content, mobile phone mapping, etc.)... The implementation of these emerging technology fields allows users to perceive the sense of the future and cool as soon as they enter the cockpit. The positioning of a car has quickly iterated from a "tool" to a "companion". A good SOULMATE will understand you better, cater to you, and understand you.
The increasingly powerful "computer power" of the car machine will surely bring a better intelligent experience
Car companies have invested huge resources in the field of smart cockpit research and development, user experience and interactive extension, giving users the most comfortable and ideal audio-visual senses in all aspects, creating an immersive atmosphere, and providing wrap-based ultimate services. Among them, the computing power of the car computer is the driving force to meet the needs of continuously upgrading experience. From computers to smartphones, from fixed network interconnection to mobile Internet , the seamless connection of mobile applications to car computers is just the beginning of intelligence. Based on its super computing power, car computers will surely push intelligence to a stage that cannot be matched by mobile phones/computers.
Automotive intelligence is only part of the "ecosystem" of smart devices
Each field has its corresponding ecosystem, and participants are linked together in the alliance and complement each other. The chips, hardware, software and data in the automotive circle ecosystem are interconnected and interconnected, giving consumers an ultimate intelligent experience. But as far as the whole-region intelligent ecosystem is concerned, cars are just one link. How to flow intelligently and seamlessly into various smart devices, and having the ultimate and silky experience in different scenarios of life and work is the future development direction of the automotive industry.
Intelligence is a powerful tool for China's automobiles to "go overseas"
The global automobile industry structure is being reshaped. China's new energy vehicle industry has the most complete industrial chain in the world. Relying on intelligence and networking advantages, it has continuously deepened its influence in the global automobile market, achieving lane-changing overtaking. The achievements of the current vigorous development of China's automobile industry will also become an important weather vane and booster for the advancement of the global automobile industry, and will adapt to the needs of overseas consumers "according to local conditions" in the journey of "going overseas". How to go global more wisely, car companies need to constantly explore, cross regional boundaries, and integrate ecology to improve.
The "golden age" of Chinese smart cars has arrived and the future is promising.
