Among the new car-making forces in that year, the three "Wei Xiaoli" companies are the most eye-catching. Among them, Xiaopeng has won the attention of consumers with its people-friendly product route.
In the first half of this year, Xiaopeng, Nezha, Ideal, Leapmotor, and NIO delivered 68,900, 63,100, 60,000, 51,900 and 50,000 respectively. Among a number of new power brands, Xiaopeng has a slight advantage in sales. However, since the third quarter, Xiaopeng's sales suddenly declined, with sales from September to November being 8468, 5101 and 5811 respectively. fell by 18.67%, 49.7% and 62.8% year-on-year compared with , and the decline is expanding month by month.
Xiaopeng fell out of the first camp, which also makes people see that Xiaopeng Motors has encountered product iteration problems during its development. However, in the first quarter of next year, Xiaopeng will launch three heavyweight models to continue to seize the new energy market and may have the opportunity to return to the first camp. What are the "mainstream" players? Brother Jiang will take you to learn about them first.
1.Xiaopeng P7 major facelift
Highlights: LiDAR +New smart cockpit
P7 As Xiaopeng's main sales model, it has been on the market for nearly 3 years, and many consumers are waiting for the facelift P7. In terms of the appearance of , the current shape of Xiaopeng P7 is still very avant-garde. Judging from the exposed spy photos, there will not be much adjustment. The main change in appearance this time is that 2 Sagitar M1 LiDAR is equipped on both sides of the front face (i.e. the position of the headlights), and supports XNGP advanced intelligent assisted driving system . The interior part of
will have relatively large adjustments. Judging from the exposed spy photos, the new Xiaopeng P7 uses a larger dual screen, the car chip has been upgraded to Qualcomm 8155, and is expected to use Xiaopeng's latest Xmart 4.0 system .
At the same time, the new car will adopt the same steering wheel as G9, and the functional area adopts a metal button + roller design, making the operation more convenient. In addition, the center console has also been redesigned, and the phone slot has a certain angle tilt. It is expected that both sides will be equipped with wireless charging pads, which is more user-friendly. , the new car.
The current Xiaopeng P7 interior
According to official disclosure, compared with the old model, the new Xiaopeng P7 will improve the charging efficiency, but the new car will not use the 800V high-voltage SiC platform.
Xiaopeng P7 is regarded as the new force model with the most chance of a monthly sales of over 10,000 vehicles. Driven by the subsidy policy, its monthly sales once approached the 10,000 vehicle mark. However, now the market competition is becoming increasingly fierce, and domestic brands have launched competitive products such as Zekr 001, BYD seals, Ora Lightning Cat, and Zero Run C01. In such a general environment, can the face-up Xiaopeng P7 break through?
2.Xiaopeng G7
Highlights: Coupe SUV styling
In addition to the face-up P7, is based on the same Edward platform as Xiaopeng P7, and will also be here next year. The new car is positioned as a mid-size coupe SUV, with an internal code of F30, and the price range is expected to be within 250,000-400,000. Competitors are targeting NIO ES6 and Tesla MODEL Y.
From the exposure spy photos, the front face of Xiaopeng G7 continues the family design style of Xiaopeng G9, equipped with LED light strips and split headlights running through the front of the car, which also has a good futuristic feeling. On the side of the body of the Xiaopeng G7 adopts a coupe-style shape, the rear of the car is relatively round, and it does not seem to adopt the popular through-type taillight shape.
In terms of power, it is expected to use the power of Xiaopeng P7 and provide a variety of models with different range versions. At the same time, the new car will also be equipped with lidar, and is expected to be equipped with Xpilot 4.0 autonomous driving system .
3.Xiaopeng MPV
Highlights: The first MPV+ integrated die-casting technology
Next year, Xiaopeng will also launch the first MPV, codenamed H93.Through spy photos, we can see that this Xiaopeng MPV still adopts a family-style appearance, and is equipped with a through-type LED daytime running light strip and a closed center grille design. The side of the body of
uses relatively straight lines and outlines. Although the details are not visible in the picture, it is expected to adopt a more advanced electric sliding door design.
The new car currently discloses not much information, but there are reports that this MPV will use an integrated die-cast body to reduce costs. It is expected that this car will be released before the end of next year, and the starting price is expected to exceed 300,000 yuan.
Summary
Overall, compared with the "fuzzy positioning" P5 and G9, the target consumer group of these three new cars that Xiaopeng will launch is clearer. Currently, Xiaopeng’s product line emphasizes intelligence too much and lacks other recognizable “labels”. Faced with a decline in reputation sales, can these three heavyweight models recover Xiaopeng’s sales? We will leave time to talk to the market. Welcome to follow "Cheyu Wuwang" and leave a message in the comment section below to share your views.
