In the new energy era, various car manufacturers are rushing to the forefront, for fear of being one step slower, which is the most obvious for traditional car companies. However, in the new battlefield, traditional car companies seem to have a lot of pressure, and the models they produce are difficult to match the energy vehicles of the new era. This is the most obvious in Mercedes-Benz . In the new energy era, Mercedes-Benz also hopes that it will not lose to the top among traditional car companies, but the reality is not the case.
In mid-last month, Mercedes-Benz issued an announcement stating that it would adjust the price of its new energy vehicle EQ series, with the EQE dropping by nearly 50,000 yuan, and EQS dropping by about 200,000 yuan. This is completely different from Mercedes-Benz's style. After all, due to chip problems, Mercedes-Benz made a move to increase its price for its fuel vehicles, which caused a lot of complaints at the time. On the contrary, it made a move to lower the price of pure electric vehicles, which shows that it was very dissatisfied with the sales of its pure electric models.
At the end of the entire new energy era, many car companies have chosen China as the main track. In contrast, among most countries in the world, China is the most dynamic and growth potential market. After witnessing the rapid development of China's new energy market, Mercedes-Benz has focused its main energy on the research and development of pure electric vehicles, and said that it will achieve full electrification by 2030. Although there are still a few years left, there is not so much time left for Mercedes-Benz. After all, domestic car brands have divided up a lot of market share of pure electric models. For some consumers, in the economic downturn, the frequency of changing cars will not be very high, so Mercedes-Benz still needs to work harder.
does not have a significant increase in sales. Mercedes-Benz has taken the previous route of fuel vehicles. Starting from the entry-level models, it can be seen from a set of spy photos recently exposed overseas that the new pure electric model EQA is already under test. From relevant news, we can see that this model will be lower than the C-class and the price may be lower than 300,000 yuan. The current official guide price is 321,800 yuan. There will still be certain preferential policies after domestic production in the future. It can be seen that Mercedes-Benz is already a little anxious.
From the exposed spy photos, it can be seen that the new generation of EQA still maintains the style of the "EQ" family and has a thick disguise during the test stage, but the overall shape can still be simply seen from the characteristics of this model. The central control did not choose a huge size, and the appearance style tends to be coupe style. It has added a sloping back design. Although the curve is not very large, it still focuses on sports design in the appearance. In the future, it may become one of the first pure electric models for young people.
It is a bit disappointing not to use the through-type taillights at the rear of the car body this time. After all, as a pure electric model with coupe style, the front face design is as fashionable as it is, with the through-type taillights at the rear, combined with the sloping back shape, it will give people a bright feeling. However, looking at the three brands of BBA, it is still the more common use of through-type taillights in Audi . Mercedes-Benz BMW seems to want to distinguish them. However, if you look closely at the spy photos, you can see that the lighting source has been upgraded this time, and it is expected to use a triangle design. A large visible screen can be seen at the top, which can be seen using a panoramic sunroof.
As for other designs, the spy photos have not been clearly exposed at the moment. However, in the testing stage, the current EQ models can be borrowed. The future EQA will adopt the same design without any surprises. The interior is expected to use the triple screen design to give a more intuitive visual effect. The exposure of Mercedes-Benz EQA is expected to become an entry-level luxury model. With Mercedes-Benz in everyone's heart, it may become a sales responsibility in the future. After all, from the perspective of price, it is still more cost-effective than the current pure electric models. The luxurious interior style and sporty design concepts are completely in line with the expectations of young people.According to relevant information, this model may be launched in 2024, but judging from the current Mercedes-Benz status, it may be launched in advance to save the sales of pure electric models. What do you think about this? Welcome to tell me in the comment section!
