More than 200 top car dealers around the world gather together to listen to the "globalization blueprint" of Great Wall Motors . What kind of experience is this? I believe that anyone with national confidence and cultural confidence will have the same feeling - Great Wall Motors has made the group that has the most contact with cars in the world convinced that China Automobile is about to embark on a clearance road in the overseas market!
Just recently, the Thailand Auto Expo was held at the same time, and the Great Wall Motors Overseas Dealers Conference also kicked off in Bangkok, Thailand. At the meeting, Great Wall Motors officially launched its latest global brand strategy and the "ONE GWM" global brand action program. Its goal is to accelerate the expansion of its overseas territory in all aspects and create the global influence of the GWM brand! Let Great Wall Car truly become a global car!
has a strong anti-black strength, and it is still unmoved. To be honest, since this year, Great Wall Motors has been misunderstood and targeted frequently. Many people who bring "colored glasses" to domestic products often compare their old thinking from twenty years ago to Great Wall Motors. In their opinion, Great Wall Motors is a fake style and Great Wall Motors focuses on multiple categories. In their opinion, they are useless. They can keep their sales fluctuations even when they are fluctuating, and they will never mention how big market challenges this year's market environment has brought to auto companies. In the eyes of these people, it seems that as long as Great Wall Motors has a little breakthrough and innovative behavior, it will become their outlet for venting emotions, and is a typical example of "not being ashamed of others".
However, Great Wall Motors never spends its thoughts on how to fight back these malicious comments, nor does it look like some car companies that go online to "blame" with disagreement. Now it seems that the reason why Great Wall Motors can become an international-level enterprise is nothing more than being able to endure loneliness and keep its original intention.
In the global market, Great Wall Motors is already unstoppable. There is no doubt that international events such as launching brands in Brazil, or launching in Malaysia in Malaysia, etc., are proving that Great Wall Motors is doing its best to "seek up and down". With the overseas market sales exceeding one million and the increasing overseas incremental capabilities, especially the continuous amplification of the "dual advantages" in new energy and fuel vehicles, Great Wall Motors is like a fish in the global market.
makes full efforts to attack global
From the overall layout, in the market with large new energy volume, Great Wall Motor will quickly introduce key BEV/PHEV models. In the market where new energy is just in the bud, Great Wall Motor will promote hybrid products on a large scale. For some markets that are still dominated by fuel vehicles, Great Wall Motor will also ensure its competitive advantage. In addition, its five major brands show their strengths, Haval and pickup trucks continue to amplify their sales advantages, while other brands strengthen brand awareness and attack overseas high-potential energy markets.
In order to achieve wider global brand communication, Great Wall Motors will make comprehensive efforts from several dimensions such as brand potential, product portfolio, channel scale, efficiency improvement, and policy and mechanism guarantee.
Among them, Great Wall Motors will share innovative marketing activities of global sports IP by holding global listing conferences, global fan festivals, and global car shopping festivals, and leverage their strengths to enhance the global brand voice of Great Wall Motors. At the same time, we will also build a global digital contact point of "1+N+X", build a social media position in N regional markets, and increase communication channels between users and brands.
In terms of research and development and production, Great Wall Motor will focus on solving the different car use scenario needs of various regional markets. Through precise overseas factory layout, it will promote direct investment, technology output, and supply chain localization, and fully guarantee the interests of local partners. It also focuses on the construction of after-sales service networks in overseas markets, and continuously increases brand reputation by improving user experience...
From depth to breadth, looking at the entire Chinese auto market, there should be no one with more international capabilities than Great Wall Motors. Standing at the new starting point of ONE GWM, I believe Great Wall Motors will definitely blaze an advanced path that belongs to Chinese brands in the international market!
