China Times (www.chinatimes.net.cn) reporter Yu Jianping Beijing reports
As a rising star of the new car-making force, Nezha Auto , which once ranked second in the new car-making force, has performed well this year beyond the market's expectations. Not only has it successfully advanced to the first echelon, but it has also been the top sales champion many times. The latest sales data of
show that Nezha Automobile delivered 18,000 units in October 2022, and increased by 122% year-on-year. From January to October 2022, Nezha Automobile delivered 129,200 units, an increase of 161% year-on-year. Since the beginning of this year, except for February and April, Nezha Auto has delivered more than 10,000 units, far exceeding "Wei Xiaoli", and ranks first among the new car-making forces.
It is worth mentioning that Nezha Auto, which is in full swing, released the "Haozhi Strategy 2025" on November 21. Regarding the release of this strategy, Nezha Automobile CTO (Chief Technology Officer) Dai Dali said: "China's new energy vehicle industry is reshaping the global pattern in all aspects, and technological innovation will become the key point that determines the final outcome of the new energy vehicle industry in the future. The release of Haozhi Technology brand marks that Nezha Automobile has fully entered the era of systematic competition in technology."
intelligent technology will become a new competitive point
2022 is regarded as a turning point in the development of China's new energy vehicle industry, and new energy vehicles will face a new competition and development environment. "After the period of rapid development of electrification, intelligent technology will become a new competitive point for the development of the automobile industry. Electronic and electrical architecture is the 'brain and nervous system' of automobiles, which determines the upper limit of experience of smart cars." Xu Jiaping, an analyst in the automotive industry, analyzed to the reporter of " China Times ".
In order to achieve advanced intelligence, car companies must transform the electronic and electrical architecture of cars from distributed to centralized to create a centralized supercomputing platform. At present, only a very small number of car companies in the industry have released the central supercomputing platform that can be called the "strongest brain". Against this background, Nezha Auto released the "Haozhi Strategy 2025". The "Haozhi 2025" strategy includes three major technology brands: Haozhi Supercomputer, Haozhi Electric Driver, and Haozhi Range Extended Range. In addition, Nezha Auto has also launched three industry-oriented technology products, including the smart car central supercomputing platform, 800V SiC high-performance electric drive system, and high-efficiency three-in-one range extender.
According to Dai Dali, the Haozhi Central Supercomputing Platform released this time adopts a central computing architecture, collaborates with 4 regional controller and SOA service software architecture, creating a highly intelligent platform and can adapt to different platform models. It will be launched in 2024. "Haozhi Central Supercomputing Platform has two product forms, Haozhi Supercomputing 1.0 and Haozhi Supercomputing 2.0. Haozhi Supercomputing 1.0 will be equipped with the upgraded Nezha S model. This gives Nezha Automobile products the possibility of continuous upgrade and leads the vehicle architecture to truly enter the era of intelligent electronics."
Dai Dali admitted that the technology brand Haozhi will complement the Shanhai platform, helping Nezha Automobile achieve a "reborn" technological rebirth, successfully enter a new era of technological ecology, and lead the "second half" of the development of intelligent electric vehicle .
"Haozhi Technology brand focuses on key core areas such as intelligent supercomputing platforms, electric drive systems, range extender systems, etc., to create a safer, smarter, more powerful and more personalized new experience of smart electric vehicles for users." Dai Dali said that theHaozhi brand has laid out key components in the entire industrial chain, adopting the dual mode of "self-developed and self-made + open cooperation" to connect upstream and downstream, realize resource integration and technology integration, and create a core technology that supports the product strength of the vehicle.
In fact, in November 2021, Nezha Auto released the "Shanhai Platform" and in May 2022, "Tiangong Battery", and this time it was "Haozhi Technology", which is also the third technology release of Nezha Auto in a year. At this point, Nezha Automobile's own technological system and industrial ecological chain layout have been fully revealed.
hits the high-end and pushes the brand upward
into the market with low-end products and succeeds Nezha Automobile, which has followed the popularization route of "technology equality", and its brand bicycle price and brand height are not as high as other new car companies such as "Wei Xiaoli", so "brand upward" is its must-pass.
In fact, Nezha Auto is also constantly strengthening its brand strength. This time, Nezha Auto released a new technology platform, which can be regarded as preparing for the brand to rise and impact on the high-end. Dai Dali said: "We have noticed that driven by technology, the product, market, and technological innovation of the entire new energy vehicle have undergone many changes, and have also had many impacts. Through the release of the Haozhi Technology brand, Nezha Auto's view on the overall technological development trend of future electric vehicles is basically expressed." "The progress of technology is to create new value and new experiences for users. Through technology innovation , the implementation of technological equality and high-quality smart electric vehicles are within reach. This is the value and vision of Nezha Auto."
Since this year, Nezha Auto's three new models, Nezha S, Nezha U-II, and Nezha V, have all been launched. Data shows that in October, the delivery volume of Nezha U cars was 6,295 units, an increase of 115% year-on-year, and the delivery of Nezha V cars and Nezha Us a total of 18,016 units increased by 122% year-on-year. Dai Dali said that it is expected that the annual delivery volume of Nezha Automobile may reach about 150,000 vehicles. In addition to the product side,
is also making plans in overseas market expansion. Nezha V right-hand version was launched in Thailand in August this year; Nezha Auto and the dealer group of Israeli reached a strategic cooperation with in September, and Nezha U and Nezha V models will enter Middle East for the first time; Nezha V right-hand version was launched in Nepal and Nezha Auto became the first new car manufacturing force to be delivered in Nepal; Nezha Auto also launched strategic cooperation with Lao dealers, and Nezha U International Edition was first launched in Southeast Asia, becoming the first new car manufacturing force to be launched in Laos. In October, Nezha Auto entered the Myanmar market.
Dai Dali said that it is precisely based on the current technological development status and the situation where Nezha Automobile products meet user needs that Nezha Automobile has released the Haozhi Technology brand. Whether the Haozhi technology brand can really become the "secret weapon" to seize the commanding heights of new energy vehicle technology is unknown, but judging from the recent performance of Nezha Automobile, the signal sent by its brand is still positive.
Of course, with the rapid development of new energy vehicles, new car-making forces like Nezha Auto are also facing huge challenges. At present, more and more traditional car companies are turning to the new energy track, and competition is becoming increasingly fierce for new car manufacturing forces, new car manufacturing power represented by the transformation of traditional independent brand car companies, and new energy products from foreign brands. Whether it is capital or market, it puts higher requirements on the products and sales of car companies.
Looking at the current leading new car-making forces, NIO , Xiaopeng , Ideal and Leapmotor have all been successfully listed, and can obtain a large amount of funds from the secondary market for subsequent development, but Nezha’s listing plan has not yet been achieved. For Nezha Automobile, what it faces next is not only the test of continuous sales and continuous financing capabilities, but also the test of its long-term stable operation and core technology.
