According to data from the China Passenger Car Association, BYD ranked first in the list of domestic auto companies in October, reaching a record 217,816 vehicles, a year-on-year increase of 142.2%. The cumulative sales of the whole year were close to 1.4 million vehicles, and increased by 164% year-on-year, leading the top car companies in the million-level. Among them, Song PLUS DM-i sold 50,072 units in October, an increase of 25% over the previous month. Not only did it achieve a monthly sales of over 50,000 for the first time, it also won the double monthly championship in the two major categories of new energy and SUV.
BYD is in the general trend, the rapid iteration of the million-level head
Chinese automobile market is in the process of rapid transformation of smart new energy vehicle , and users' expectations for change and innovation are significantly higher than other regions in the world. Under the general trend, BYD actively plans and layout, continues to innovate and lead, and grasps strategic initiative in a rapidly changing environment.
Faced with many risk factors such as economic fluctuations under the epidemic, as well as chip tensions and rising raw material prices, BYD decisively focused its strategic focus, becoming the first company in the world to officially announce the formal suspension of production of fuel vehicles. However, sales this year have not decreased but increased. On the side of the product, BYD has successively launched the Song PLUS DM-i AWD version and the extremely enjoyable Song PLUS DM-i 5G version, accelerating product iteration in the fiercely competitive market segment and gaining the lead.
As a single model, Song PLUS DM-i accounts for about 23% of BYD's sales in October. The cumulative sales from January to October have exceeded 290,000 units, becoming the top model among the top million-level car companies. It not only created an unprecedented sales record for a single plug-in hybrid SUV model, but also led the reshaping of the market structure of hybrid models.
The head in the head is accurately hitting the user's interest point
Song PLUS DM-i product positioning is accurate and hitting the policy dividend point. Users can enjoy the policy of using green license plates and exempting purchase tax when purchasing a car. It is very friendly to dual-limited cities and has become the best choice for consumers to "transfer" from fuel vehicles to new energy vehicle .
At a time when oil prices are rising, Song PLUS DM-i takes into account the performance of trams and the convenience of fuel vehicles. With the support of DM-i super hybrid technology, Song PLUS DM-i is oil-powered and has a pure electric range of up to 110km, basically covering the user's daily commute mileage needs; when the fuel is full, the comprehensive range can reach 1200km+, solving mileage anxiety; when the power is deficient, the excellent fuel consumption performance of 4.4L per 100km greatly reduces the cost of daily car use.
At the same time, Song PLUS DM-i also has powerful performance advantages. This super hybrid system, which is combined with a special 1.5L high-efficiency engine for Xiaoyun-plug-mix and EHS electric mixing, accelerates by only 7.9s/5.9s (four-wheel drive version) per 100 kilometers, 2 seconds faster than the fuel car of the same level and is comparable to the power of a 2.0T fuel car. The motor output is direct and the power is fast, allowing users to enjoy the brisk starting and driving pleasure that they can be as fast as they step on. At the same time, the advantages of smooth and comfortable power output, significant chassis roll suppression, excellent handling stability and accurate steering are given to the Song PLUS DM-i's more comprehensive and balanced driving state, providing users with a high-quality driving experience.
nearly 400,000+ huge user base, and its strength is well-known
In the year and a half, Song PLUS DM-i quickly accumulated a huge user base of nearly 400,000+. Song PLUS DM-i's product strength silently supports their daily hustle and carries their yearning for a better life. With day after day, Song PLUS DM-i has established deep trust with users with its reliable and comfortable driving experience. The huge group of car owners has had a huge secondary communication effect on the good reputation of Song PLUS DM-i, continuously helping sales continue to rise. It can be said that it is the user's satisfaction with the product that has pushed Song PLUS DM-i to the throne of popular single products.
Song PLUS DM-i's sales success depends on BYD's deep understanding of Chinese consumers: on the one hand, they have high expectations for product innovation; on the other hand, they also urgently hope that the products are infinitely close to their real life scenarios. Sales volume proves that Song PLUS DM-i is such a car, which has returned to consumers' eager expectations with its distinct plug-in hybrid gene.As a leading car company in the millions, in the face of the ever-changing new energy vehicle market, BYD will also use continuous self-innovation to meet users' more diversified car needs, and bring users a high-quality travel life with more solid product strength.
